are you paying attention
TRANSCRIPT
Stanford UniversityA Crash Course on Creativity
A Crash Course on Creativity
The idea of assignment was to see how our perception of the world will change if we start paying attention. In order to do so we needed to visit 6 different store/objects and try to see them with new eyes.
After just a few of them the patterns started to emerge.
PAYING ATTENTION
The moment one gives close attention to any thing, even a blade of grass it becomes a mysterious, awesome, indescribably magnificent world in itself. Henry Miller
So, let see the stores in a new light
Outside Windows of a store are usually big and well lighten If there is a sale or some kind of promotion it is clearly shown is some
way in the window The most attractive products are placed so they can be easily seen The name of the store is big and noticeable
Inside-atmosphere
Almost all of the objects have high celling and they are well lit Often there was a music which fit the image of the store Rooms are always worm and without distinctive smell Floor is matching store image, but it also practical for maintenance
Product placemant and promotin
There is always some order in placing product, sometimes it is function, sometimes price or gender, and sometimes is combination of few criteria
Products on sale or with good price are in separated in same way (central place in object, big signs…)
There is enough room left for customers to go in between products
Usually it is allowed to touch products In grocery, products that re most common that they will be
bought are at the end of the store Impulse items are often by the cash register If price of product is good, it is marked in a way that it attracts
attention
Product placemant and promotin
Customers and stuff Stuff usually don’t have uniforms, but they are dressed in a way
that fit image of store There is no specific time that they need to approach, but when
they asked tey are kind and helpful It is evident lack of education in sale Customers like to walk around store, even when they knew what
they want and where it is They often touch and try products If they are just looking around the store they have tendency to
move away from sales person or toward sale products
What could be better
Personal should have more training in sale Prices can be more easy to fing Shopping should become more personalized with
combination of online and offline shopping Move more cash registers toward exit
Lessons learned
No matter how good you think you are in observing, you can become better
There is always more to know about everything
Even boring can become fun if you change approach
Look around, look carefully