Are you paying attentionAre you paying attention

Name: AJAY TYAGITeam: 11770

Assignment outlineStores visitedKey observationsBenefitsOpportunity

Stores VisitedShopper’s Stop: IndirapuramEasy Day: Vaishali

Food SectionVishal Mega Mart: Kaushambi

Kids SectionDelhi Bazar

Shoppers Stop

Key Observations:

• Specific Fragrance of perfumes• English music in background• Specific stalls for festive season sale• vigilant sales girls in each section• Polite communication by staff• Branded Outlets• Appealing Brand logo

Easy Day: Vaishali

Key Observations:

1- Strolly size is relatively bigger compared to space available, which was causing problems among customers2- Local brands in garments unlike Shoppers stop3- There was lound music in background, making atmosphere bit noisy.4- Noodles, juices, biscuites, were at eye level suitable for impulsive buying5- Papad, pulses, rice etc are below eye level 6- Chocolates, chewing gums, candies at billing counter, well lighted area.

Vishal Mega Mart

Key Observations:

1- Loud film music creating postitve vibrations2- Customer range middle-upper middle class unlike Shoppers stop3- Not much brands available in garments in kids section4- staff memebers inadequate as per no. of customers5- long queue at the billing counter6- Food vouchers with additional discount

Delhi Bazar: Local store

Key Observations:

1- Variable pricing with bargaining2- More handmade items in toys section3- Mixed customers group ranging from lower to upper class4- No music5- Very less staff to manage customers6- Less Lights & homely atmosphere

BenefitsWhile visiting local market (Delhi Bazar) I saw All out

mosquito repellant refill, which was not planned in that visit but was my requirement

I noticed products at eye level are more in demand (most of the customers had in their strolly)

Music plays an important role in background making it more comfortable

Now I have better idea about which product is at what place

I could see that Vishal Mega mart & Easy day require communication skills training for their staff

OpportunityTraining for staff of few stores can be a good

business opportunityProper branding i.e Shoppers stop, Easy day can

attract different customer segmentsStrolly size can be changed as per space

requirement Proper training of staff will result in more

customers