are you growing your roea?

Do your customers know you? Do they love you? Do they act to support you? How about your clients, agents, dealers, resellers, suppliers, regulators, special interest groups and the media? How about your employees? Are they all consistently connected to and aligned with your purpose and core values? Do they interact and transact optimally with your business and each other? Do they produce the productivity and proﬁtability you want? Are you growing your Return on Emotional Assets? Are You Growing Your ROeA?

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Do your customers know you? Do they love you?Do they act to support you? How about your clients, agents, dealers, resellers, suppliers, regulators, special interest groups and the media? How about your employees? Are they all consistently connected to and aligned with your purpose and core values? Do they interact and transact optimally with your business and each other? Do they produce the productivity andpro tability you want? Are you growing your Return on Emotional Assets?

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Do your customers know you? Do they love you? Do they act to support you? How about your clients, agents, dealers, resellers, suppliers, regulators, special interest groups and the media? How about your employees? Are they all consistently connected to and aligned with your purpose and core values? Do they interact and transact optimally with your business and each other? Do they produce the productivity and pro�tability you want? Are you growing your Return on Emotional Assets?

Are You Growing Your ROeA?

Educate and engage P E O P L E

I N S I D E O U T

Stakeholders

...to learn, love and live your B R A N D !

We identify how employees drive your growth, chart their interactions with your business and map gaps in

their real versus ideal journey of experiences.

StrategyWe set direction to optimize how employees interact with

your business and other stakeholders — through your brand — to grow your business from the inside out.

StoryWe create brand-consistent programs and content that

orient employees to the business, grow their capabilities, inspire them to greatness, and lead them to be exceptional performers, managers and leaders.

SharingWe share those stories in media such as employee

orientation, work�ow, learning, mentoring and brand education programs, internal social networks, corporate

magazines, live events and more.

SuccessWe set leading and lagging indicators for internal

capability and engagement, then monitor and measure progress to adjust for long term growth, inside out.

L I V ELOVELEARN

O U T S I D E I N

StakeholdersWe identify how customers, clients, retailers / resellers, agents, media and other interest groups in�uence your growth, chart their interactions with your business and map gaps in their real versus ideal journey of experiences.

StrategyWe set direction to optimize how your external stakeholders interact with your business, your employees and each other — through your brand — to grow your business from the outside in.

StoryWe create brand-consistent, tailored communication that presents your o�ering in ways each stakeholder group understands and appreciates, that resonates logically and emotionally, that produces action and sustains loyalty.

SharingWe share those stories in media such as branded magazines, social media, websites, mobile apps, credentials packages, business presentations, annual reports, white papers and more.

SuccessWe set leading and lagging indicators for external awareness and engagement, then monitor and measure progress to adjust for long term growth, outside in.

L I V E LOVE LEARN