are you a creator or curator of content

ARE YOU A CREATOR OR CURATOR OF CONTENT

PRESENTED BY BRANDON SCHAEFER



▸ You have a few choices in regards to which path you’d like to take with your content marketing plan.



▸ My personal choice is to be a content creator… this means that I write original content in the hopes that other people will see it and reshare it… infinitely increasing my reach, for the least amount of effort and money.

MY PERSONAL CHOICE IS TO BE A CONTENT CREATOR…

Brandon Schaefer




▸ If you’re not comfortable writing your own content yet, then the path of being a curator of content may be best for you… this means that you’re searching for relevant and popular market specific content and then resharing it… with the hopes that you’ll grow your social channels and extend your reach.



▸ And then we have the combination approach… where you create some of your own content, and curate some content as well… this is a phenomenal approach and typically has the best results for companies.

CREATE SOME OF YOUR OWN CONTENT, WHILE CURATING SOME AS WELL…

Brandon Schaefer




▸ Like with anything in life or in business, you need to find out where your strengths are, and then you need to build off of them… and the same theory holds true for your content marketing efforts.



▸ I can tell you from my own experience, that mixing my own content, along with some of the more popular content written by other people, is what’s worked out best for me.



▸ What helps me the most is taking a little bit of time everyday and just writing down something that I learned, or something that helped me that may help someone else… and I just make that into a blog post… and it not only helps me, but it helps other people in the process.



▸ The great part is that because I create a lot of highly relevant and personalized content, it positions me as an industry influencer in my market segment.



▸ Listen, what I’m talking about here is important, but it takes action from you and it takes a little bit of planning and testing to make it all come together.



▸ If you don’t do anything with what you’ve learned, nothing is ever going to happen… now that you know better, go out and do better for yourself.



▸ As always, my team, as well as myself, are here to help, just open up a support ticket with us, or call 1-888-370-9917 anytime, and one of our team members will get you setup in the right direction.

THANK YOUBRANDON SCHAEFER

are you a creator or curator of content

Marketing