are most data center businesses dropping the ball with lead gen forms? (slideshare)

Are Most Data Center Businesses Dropping the Ball with Lead Gen Forms?

Sponsored by DataCenterLeadGen.com

In this post, excerpted from the downloadable eBook on Lead Generation Best Practices for Colocation Data Centers,


Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.

you’ll learn how to effectively use lead generation forms to convert website visitors into leads



and set your data center’s marketing and sales funnel up for scalable, predictable success



Why Forms?



Because forms are such a major part of pop culture and modern commerce,



forms take on a really important role in digital marketing for data centers



How Forms Done Right Power Your

Digital Marketing and Sales Funnel



1. Forms collect visitor information



2. Forms add that information to a database



3. Forms can trigger actions and workflows



4. Forms are usually configured to transfer website visitors to a confirmation page



Optimize Your Forms With Best Practices



1. Keep the form headline consistent



2. Start with an action verb



3. Require enough data



4. Distinguish between mandatory and optional fields



5. Make your privacy policy prominent



6. Add checkboxes, drop-down lists, and radio buttons



7. Rethink the conventional “Submit” wording



8. Address your buyer persona’s challenges



9. Don’t ask the same question twice



10. Don’t propose too soon



While landing pages and forms are often discussed in the same context,



they really are two entirely concepts with their best practices



How do you currently use forms to generate leads for your data center business?



And how many of these best practices is yourwebsite currently in alignment with?



Share your take within the Comments section below



Recommended ReadingLearn How Multi-Tenant Colo Providers Can Develop a Scalable, Data-Driven, Marketing and Sales Funnel That Powers Growth


Download Your Free Copy Now at http://www.DataCenterLeadGen.com

Copyright © SP Home Run Inc. SP Home Run is a Registered Trademark of SP Home Run Inc. All Worldwide Rights Reserved.

http://www.datacenterleadgen.com/



are most data center businesses dropping the ball with lead gen forms? (slideshare)

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