archrival sponsorship proposal 2012
DESCRIPTION
Sponsor Archrival's project for the 13th Venice International Architecture Biennale. Find out how to become a sponsor.TRANSCRIPT
a r c h r i v a l
at the 13th venice international architecture biennale
sponsorship proposal
uniting the creative community
Less than 12 months after its formation, Archrival was selected to exhibit in
the Australian Pavilion at the 13th Venice International Architecture Biennale
Hello,
Thank you for considering Archrival’s project for the 13th Venice International Architecture Biennale as a sponsorship possibility. This
project will draw on the support of our creative peers as well as financial corporate sponsorship. Enclosed is a short introduction
to Archrival and our unique practice.
Who is ARCHRIVAL?
Archrival is a non-profit organisation founded in 2011 as a vehicle for creating unsolicited architectural projects. Archrival allows
individual architects, often commercial rivals, to develop ideas and create experimental work outside of normal office hours. Archrival
aims to harness the power of rivalry and combine our skills to create united project teams and innovative public installations. By
initiating collaboration with private companies, manufacturers and creative professionals from fashion, graphic design, interior design,
film and photography, Archrival encourages experimentation and leadership in design. We strive to open up discussions about
projects and ideas, and to create stronger links between the creative and commercial parts of our industry.
Archrival’s agenda is to expand the practice of architects and public engagement with architecture. We create site specific public
work through proactive, self-directed projects. We operate without clients, find our own venues and funding, and explore the
potential to create dynamic work environments focused on collaboration and experimentation.
Within six months of its establishment, Archrival was selected to exhibit in the Australian Pavilion at the 13th Venice International
Biennale of Architecture. Archrival represents a unique new practice in Australian architecture, looking to re-define the future of
the industry.
Archrival co-founders Lucy Humphrey & Cla re McCaughan
Australian Pavilion exh bition ‘Flash Formations’ Concept Image by TOKO 2011
archrival: a non profit design organisation founded by architects Lucy Humphrey
& Claire McCaughan. We create unsolicited projects & want to change the future of
architecture & design.
our project: a site specific installation in Venice which explores the themes
of rivalry and collaboration. The installation will be located in the forecourt entry of the
Australian Pavilion. We’ll collaborate with architects & designers around the world to make
it happen.
sponsor us: you can be an important part of this project and take the
opportunity to showcase your company to a worldwide audience.
venice biennale: the most important international architecture & design
event in the world. The award winning architect David Chipperfield has been appointed
the head curator.
the audience: over 170 000 visitors including the world’s leading architects,
designers, creative professionals and international art & design media will be there.
australian pavilion: this year’s exhibition will be curated by Anthony
Burke and Gerard Reinmuth with Toko Concept Design. The Australian Pavilion theme is
‘Formations; New Practices in Australian Architecture’ and the exhibition will showcase six
innovative architectural practices.
key facts
a
support archrival
Past Projects
As a non-profit organisation, previous Archrival projects have been supported by in-kind sponsorship, the donation of design and
labour services and material and financial donations.
Archrival has successfully won support and funding for public projects for the Sydney Fringe Festival (2011) and the Sydney
Festival (2012). Archrival has a strong network of supporters including designers and engineers who will contribute to the design,
documentation and construction of this project.
Australian Pavilion open ng at the 12th Venice International Architecture Biennale, 2010
As a supporter of Archrival you will have the opportunity to showcase your company to an international audience. In return for
your support you will have the following opportunities;
• Advertising and media exposure to a world-wide audience & online design community
• Company and brand association with design excellence and innovation
• Increased awareness for your company and brand image
• Direct access to the target audience:
• leading professionals in architecture & design
• international advertising and media organisations
• journalists and critics in design & architecture
• students of art, architecture & design, engineering
• international university academics and educators
• international exhibition curators
• representatives of participating international sponsors
Archrival Website
Archrival Public Addresses
Exhibition Tour
Archrival pavilion signage
sponsorship benefits
*Should the Institute of Architects tour the exhibition after the Biennale
Exhibition Flyer
Dates Vernissage: exclusive media event 27th - 28th August
Exhibition: August 29th - November 25th 2012
Location Giardini & Arsenale, Venice, Italy
Demographic Vernissage: international curators & exhibitors, leading industry professionals, international media
Exhibition: expected audience of over 170 000 visitors including industry professionals, sponsors,
international media, students & tourists
Management The Australian exhibition is presented by the Australian Institute of Architects
The creative team are curators Anthony Burke & Gerard Reinmuth with Toko Concept Design
The Australian Venice Biennale Commissioner is Janet Holmes a Court
The Biennale is managed by the Venice Biennale Foundation, under president Paolo Barrata
Collaborators The project will involve a collaboration between local and international individuals
For more information please refer to Collaborators
Film Archrival’s project will be documented by film-maker Patrick Fileti. This documentary will be launched
online to a worldwide audience after October 2012
Exhibition Tour The Australian Institute of Architects hope to tour the exhibition in 2013
The 2008 (Abundant) & 2010 (Now & When) Australian Pavilion exhibitions toured to Sydney,
Melbourne, Adelaide, Perth, Ballarat, Seoul & Beijing. The 2010 Now & When post-biennale exhibition
was visited by over 200,000 people
exhibition details
Concept Image: Location of Archrival’s nstallation n the Australian Pavilion entry forecourt
media & advertising
Advertising
Archrival will advertise the project via their website and media publications both in print
and online. During the Biennale exhibition sponsors will enjoy significant logo placement
with exposure to an international audience. Should the exhibition tour in 2013, these brand
exposure and media opportunities will continue.
Media Campaigns
Archrival uses social media to engage with the international design community. Email
campaigns will reach leading industry professionals in architecture and design, along with
connections in fashion, graphic design, landscape, construction, film, photography, music and
a large number of contractors and manufacturers.
Workshops
Collaborative practices are core to Archrival’s philosophy. Every workshop, lecture and
event facilitated by Archrival for this project will be documented and broadcast to followers
in social media. This allows the public to engage with the design process and the making of
architecture.
Publication
Archrival is less than 12 months old, but the organisation’s work has been widely published
and has received significant media attention. Archrival’s projects have been featured on
local and international design websites and journals, with some examples below. Archrival
has established connections with a number of online media publications and is currently
campaigning for media support for Venice.
Archrival Bronze Sponsorship is AUD $1,000
What can Archrival do for you?
As a generous sponsor of Archrival you will receive the following;
• Your company name and a link to your website will appear on the Venice Collaborators
page of Archrival’s website
• A special mention in the credits of the Venice Biennale project film by Archrival
• A hi-resolution Archrival project image in JPEG format for your portfolio
bronze sponsor
Custom furniture in Concrete Colony, Hyde Park Barracks, 2012
Archrival Silver Sponsorship is AUD $5,000
What can Archrival do for you?
Your sponsorship will be publicly acknowledged through significant media and advertising opportunities. Your company
logo will be recognised by an international audience of over 170 000 visitors. As a generous sponsor of Archrival you will
receive the following;
• During the 2012 Venice International Architecture Biennale, your company name and logo will be
displayed on the Archrival exhibition profile for the Venice pavilion flyer hand out (Silver Sponsor)
• During the 2012 Venice International Architecture Biennale, your company name and logo will be
displayed within Archrival specific signage in the Pavilion (Silver Sponsor)
• Each Silver Sponsor will have the opportunity to participate in all Archrival activities, lecture
programs and events, including recognition in associated media and publications
• Should the Australian Institute of Architects tour the exhibition after the Biennale, this will extend
the media exposure for your company. Previous Australian exhibition touring had an additional
audience of over 200 000 visitors.
• Your company name and a link to your website will appear on the Venice Collaborators page of
Archrival’s website
• A special mention in the credits of the Venice Biennale project film by Archrival
• Up to 3 hi-resolution Archrival project images in JPEG format for your website
silver sponsor
Designers weav ng at Eleventh Hour, Carriageworks, 2011
Archrival Gold Sponsorship is AUD $10,000
What can Archrival do for you?
Your sponsorship will be publicly acknowledged through significant media and advertising opportunities. Your company
logo will be recognised by an international audience of over 170 000 visitors. As a generous sponsor of Archrival you will
receive the following;
• Special recognition will be given to Gold Sponsors in all public addresses, press conferences and
public lectures by Archrival
• Each sponsor will have the opportunity to participate in Archrival’s Venice project workshops in
Sydney prior to the Biennale, in which your company will have unlimited participation and presence.
This will enable your company to connect with leading design professionals in Sydney
• During the 2012 Venice International Architecture Biennale, your company name and logo will be
displayed within the Archrival exhibition profile for the Venice pavilion flyer hand out (Gold Sponsor)
• During the 2012 Venice International Architecture Biennale, your company name and logo will be
displayed on Archrival specific signage in the Pavilion (Gold Sponsor)
• Each Gold Sponsor will have the opportunity to participate in all Archrival activities, lecture
programs and events, including recognition in associated media and publications
• Should the Australian Institute of Architects tour the exhibition after the Biennale, this will extend
the media exposure for your company. Previous Australian exhibition touring had an additional
audience of over 200 000 visitors.
• Your company will have a special provision for advertising including your logo and
a link to your website on the Venice Collaborators page of Archrival’s website
• A special mention in the credits of the Venice Biennale project film by Archrival
• Up to 10 hi-resolution Archrival project image in JPEG format for your portfolio
gold sponsor
Designers weav ng at Eleventh Hour, Carriageworks, 2011
ARCHRIVAL in-kind sponsors can provide materials or services
What can Archrival do for you?
Your sponsorship will be publicly acknowledged through significant media and advertising opportunities. Your company
logo will be recognised by an international audience of over 170 000 visitors. As a generous sponsor of Archrival you will
receive the following;
• During the 2012 Venice International Architecture Biennale, your company name and logo will be
displayed within the Archrival exhibition profile for the Venice pavilion flyer hand out (In-Kind Sponsor)
• During the 2012 Venice International Architecture Biennale, your company name and logo will be
displayed on Archrival specific signage in the Pavilion (In-Kind Sponsor)
• Each In-Kind Sponsor will have the opportunity to participate in all Archrival activities, lecture
programs and events in Sydney
• Should the Australian Institute of Architects tour the exhibition after the Biennale, this will extend
the media exposure for your company. Previous Australian exhibition touring had an additional
audience of over 200 000 visitors.
• Your company name and a link to your website will appear on the Venice Collaborators page of
Archrival’s website
• A special mention in the credits of the Venice Biennale project film by Archrival
• Up to 3 hi-resolution Archrival project images in JPEG format for your portfolio
in-kind sponsor
Concrete Colony detail image, sponsored by Burdens Australia, Hyde Park Barracks, 2012
additional information
100
50m1
FORMATIONS - GIARDINI 1:1200
Archr iva l ’s wor k wi l l make unprecedented
connect ions between the internat iona l
pav i l ions , cur ator s , exh ib i tor s & aud ience
The Venice International Architecture Biennale is the
most important event on the international contemporary
architecture calendar. The Biennale has for over a century
been one of the most prestigious cultural institutions in the
world. Since the Biennale’s foundation in 1895 it has showcased
the forefront of art and design, and new artistic trends in art,
cinema, music and architecture to an international audience.
Today over 370,000 visitors attend the biannual Art
Exhibition and over 170 000 visitors attend the biannual
architecture exhibition. The award winning architect David
Chipperfield has been appointed the head curator of the
13th Venice International Architecture Biennale, under the
theme ‘Common Ground’. Alongside Chipperfield’s curated
international exhibition at the Arsenale, 41 representations
will be represented in the national pavilions of the Giardini
and in other venues across Venice.
13th venice international architecture biennale
170 0000+ visitors
2 major venues41nat ional
participations
3 0 g i a r d i n i e x h i b i t i o n p a v i l i o n s
“ The next Architecture Exhibition will be characterized by the
emphasis on a series of relationships that connect great architects
and younger generations that refer to them. This Exhibition will
represent a major opportunity to bring both the general public
and the world of architecture up to date. ”
Paolo Baratta, Chairman of the Board of the Biennale, 2012
left: Biennale crowds, right: aerial photo of Venice Biennale exh bition location in Italy
“As the most important architecture event in the
world, the Venice Architecture Biennale generates
significant debate and commentary and is an important
opportunity to showcase Australian architecture
internationally.” Architecture AU 2012
australian pavilion
Australian National Pavilion in the Giard ni, Venice
Formations: New Practices in Australian Architecture
The Australian Institute of Architects has appointed Anthony
Burke and Gerard Reinmuth with Toko Concept Design as
the curators of the Australian Pavilion at the 13th International
Architecture Biennale. Together they bring a wealth of
experience in architectural practice and a deep understanding
of the evolutionary processes happening across the
architectural profession. Entitled ‘Formations; New Practices
in Australian Architecture’, the exhibition will showcase six
innovative architectural practices that are playing a critical
role in shaping the future of Australian architecture.
In December 2011, Archrival was selected from a field of 124
competitors and will present their work alongside Healthabitat,
Supermanoeuvre, Richard Goodwin, 2112Ai (100YR City)
and The Architects Radio Show.
The Institute has coordinated Australia’s presence at the
Architecture Biennale since 2006 and is committed to
supporting the event until at least 2016.
This exhibition represents one of Australia’s only opportunities
to showcase design excellence to an international audience. It
enables Australian architects to have a valuable presence and
contribution to the forefront of architecture and design.
“The appointment of our 2012 Creative Director team affords us
a great head-start in the promotion of the nation’s incredibly rich
and diverse architectural talent.“
Venice Biennale Commissioner Mrs Janet Holmes à Court
The creative team
archrival in venice
Concept Image: View on approach to Australian Pavilion & Archrival’s nstallation
The installation
Archrival will create a site specific installation exploring
the themes of rivalry and collaboration. The installation will
be located in the forecourt of the Australian Pavilion, that
frames the entry to the exhibition and provides a venue for
events. Archrival will create a dynamic forum for international
exhibitors and curators to discuss their work. By facilitating
both rivalry and collaboration simultaneously Archrival will
offer a unique encounter with the Giardini.
Project purpose
The profession of architecture is currently being redefined. The
future is unforeseeable but Archrival provides a platform from
which to respond to changing conditions. Archrival’s installation
will expand the relationships between international curators,
exhibitors and the audience by providing an interactive
and seductive landscape. Beautifully crafted, prefabricated
components will be assembled on site by the project team in
the courtyard space between the Australian Pavilion and the
French, Czech and Uruguayan pavilions. The work will not only
signpost the Australian Pavilion, but will expand the work into
the “neutral” territory of the Giardini itself.
International Collaboration
Archrival is instigating unprecedented connections between
the national pavilions in the Giardini by collaborating directly
with international curators. We are currently in discussion with
the curators from the UK, USA, Uruguay, Slovakia, Denmark,
Switzerland, Argentina, France and more. This innovative work
will create a fundamental link between the Australian Pavilion
content Formations: New Practices and the international
pavilion’s theme: Common Ground.
Project outcomes
• Create beautiful site specific installations that temporarily
transform a space and place
• Catalyse change in the identity of the architecture profession
• Establish an international network to create opportunities
for new collaborative projects
• Influence change in architectural practice by inspiring
individual architects to change the way they work
• Create new work using innovative materials and through
alliances with other creative professionals
• Enhance public engagement with architecture
The Australian Pavilion for 2012 is currently sponsored by:
Media Partner
In-kind Sponsors
australian pavilion sponsors
20 2 Aus al an xh b t on Ve ice rc i ec u e Bi nna e
Australian Pavilion brand ng concepts by TOKO Concept Design, 2012
By sponsoring Archrival, you can play
an active role in shaping the exciting
future of the Australian design industry.
archrival sponsors
Archrival currently have the support of the following organisations;
l u c y h u m p h r e y s t u d i o
Designers weav ng at Eleventh Hour, Carriageworks, 2011
collaborators
Key collaborating Individuals
Claire McCaughan, Architect
Lucy Humphrey, Architect
Patrick Fileti, Leo Burnett
Steven Fraser, Sailtorque
Leanne Borg, Peter Stutchbury Architects
Genevieve Murray, Hungerford & Edmunds
Micaela Campagna, twostudio
Past & Current Project Events
Collaborating Venues
Collaborating Companies
Cecilia Humphrey, twostudio
Rebekah Clayton, Alwill
Carl Tindall, Colab
Jemima McCaughan, solicitor
Chad Gibson, Fox Sports
Nichole Darke, Peter Stutchbury Architects
Lachlan Colquhoun, musician & composer
Archrival design team at Concrete Colony, Hyde Park Barracks, 2012
HeMadeSheMade Gallery
in summary
As a sponsor of Archrival at the 13th Venice International Architecture Biennale, your company will have a valuable presence at the
most important and prestigious international event in contemporary architecture and design. This will be a unique opportunity to
promote your brand through extensive press coverage, prominent logo placement, wide-reaching internet marketing campaigns and
recognition in Archrival’s international press releases and lectures.
The resounding message will be that your organisation is playing an active role in the exciting future of the Australian design industry.
We look forward to speaking with you about how to customise the best possible package in order to maximise your company’s
sponsorship goals. We understand that support can come in a variety of forms, and if you would like to support Archrival in another
way please contact us.
Best regards,
Claire McCaughan & Lucy Humphrey
co-founders of Archrival
How to sponsor?
Contact Archrival for further sponsorship details.
a 17 Baldwin St, Erskineville, Sydney 2043
p Claire +61 0414 857 681
Lucy +61 0405 264 875
Weavers at Eleventh Hour, Carriageworks, 2011
Archrival was founded in 2011 by architects Claire McCaughan and Lucy Humphrey.
Both are practicing architects based in Sydney; Claire is a Project Architect at Sam Crawford Architects and Lucy runs her own
practice Lucy Humphrey Studio. Archrival was formed as an independent practice, where unsolicited projects could be created
outside of day to day commercial architectural practice. Both Claire and Lucy have extensive experience in local and international
projects from concept design to project completion.
Claire McCaughan
B. Des (Arch), B. Arch Hns 1
Project Architect at Sam Crawford Architects
www.samcrawfordarchitects.com.au
m 0414 857 681
Nom. Architect 8637
ARCHRIVAL
For more information about our organisation please go to
website www.archrival.org
mail [email protected]
ABN: 96 336 784 696
Incorporated Association No. INC9896507
@archrival_syd
Find us at Archrival, Sydney
Lucy Humphrey
B. Des (Arch), B. Arch Hns I
Director of Lucy Humphrey Studio
wwwlucyhumphrey.com
m 0405 264 875
Nom. Architect 8577
A selected portfolio from Claire McCaughan @ Sam Crawford Architects & Lucy Humphrey Studio
about us
Affiliations
Australian Institute of Architects
University of Sydney, Faculty of Architecture, Design & Planning
University of Technology Sydney, Faculty of Architecture
references
Portfolio projects left to right: Concrete Colony (2012), Eleventh Hour (2011), Much Lead (2010), Alchemy (2009)
Referees
Peter Stutchbury
Director of Peter Stutchbury Architecture
ph 02 9979 5030
Sam Crawford
Director of Sam Crawford Architects
ph 0413 678 235
Gerard Reinmuth
Director of Terroir, Professor of Practice UTS
ph 02 9698 2198
Tom Heneghan
Professor of Architecture, Tokyo University of the Arts
ph +81 (0)50 5525 2237
e [email protected] jp
Kate Ford
Exhibitions Coordinator, Object: Australian Centre for Design
ph 02 9361 4511
e [email protected] au
Anthony Burke
Associate Professor & Head of School,
Faculty of Design, Architecture & Building UTS
ph 02 9514 8850
publications
Surface Asia
‘Without Rival’ feature article
Issue 8, February 2012
Monument Magazine
Archrival feature article
Issue 108, March 2012
Australian Design Review
Concrete Colony feature article
February 2012
Formations: New Practices
in Australian Architecture
Upcoming book, March 2012
Designboom,
Concrete Colony feature article
January 2012
Architecture AU
Concrete Colony feature article
January 2012
Designboom
Eleventh Hour feature article
October 2011
Short film by Patrick Fileti
Eleventh Hour by Archrival on Vimeo
November 2011
Indesign Live
Archrival feature article
January 2012
l e en h ur
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Recent Archrival media & publications:
archrival: concrete colony ke tTweet 9
o e l i e c n l i o t e s s l d g m
o v e p o e a b s h c ab n is a t g al n c o as s t e p c ch s l on a c o o da d n e p
een a d c ak a d d ed i h te a c e te a o h l d enue d he e t ec s a u n l s n
Concrete Colony was a site specific installation for the Keystone Festival Bar during the Sydney Festival 2012. Using an innovative
new fabric material, concrete canvas, the installation was comprised of gracefully formed chairs, benches and ottomans. The site is a
world heritage listed venue, and these evocative objects are both functional and sculptural additions to the festival bar, sited beneath
an historic tree in the Hyde Park Barracks. Concrete Colony was made by an invited team of architects, interior designers, a fashion
designer, graphic designer and an industrial designer. Archrival held workshops over a 5-day period where individuals brought a
recycled chair ‘relic’ that could be used as formwork for the concrete fabric. Each piece was made by up to 5 team members and a
communal notion of authorship, complemented by the group curation of the pieces on site at the Barracks. This collaboration was
an integral part of Concrete Colony as it is to the practice of Archrival. The installation was part of the Sydney Festival, Australia’s
leading arts festival held annually in January. This project was sponsored by Burdens Australia.
Event Sydney Festival 2012
Budget $30 000
Audience 18 000
Design team 9 collaborators
Concrete Colony by Archrival, Keystone Festival Bar Hyde Park Barracks, 2012
The concept for Eleventh Hour was to challenge designers to create a site specific work within a set time frame, physical space
and conceptual framework. A ‘terrain’ of archways was assembled within the gallery space of Bay 19 that referenced the iconic
architectural elements of the industrial Carriageworks building, and evoked the scale and form of the locomotive vehicles that once
occupied the space. This terrain was then manipulated by a vast communal effort, with the specific intention to reflect on the original
atmosphere of the train workshops and create a space of furious production. Counter to the restrained gallery/object/ viewer
relationship, the work was in constant flux, where individuals came to weave black thread throughout the archways and create new
connections within the terrain. Participants were able to expand the work freely and worked without any fixed aesthetic direction.
The form of the work emerged over the 10 day exhibition period, responding to evolving circulation corridors, thresholds and
changing levels of light and shadow.
Event Sydney Fringe 2011
Budget $20 000
Audience 3000
Design team 100+ collaborators
Awards Sydney Fringe Award for Excellence
Eleventh Hour by Archrival, Bay 19 - Carriageworks, 2011
Much Lead, an installation of suspended pencils donated by the local design community, was held at Object: Australian Centre for
Design during Art & About 2010. This installation explored the idea of the pencil as a simple tool held in common by many disciplines.
The pencils were donated by designers, makers, artists, tradespeople and students. The undulating canopy of colour drew together a
surprising, cross-disciplinary community of pencil lovers. During the exhibition period, unexpected connections and outcomes were
created when the dynamic colour coded form was suspended by fine coloured threads and participants searched for their individual
pencil contribution. The project was a collaboration between Claire McCaughan, Felicity Gartelmann, Sam Crawford Architects and
Object: Australian Centre for Design.
Event City of Sydney Art & About 2010
Budget $40 000
Audience 5000
Photography Brett Boardman
Publication ‘Art Attack’, Sydney Morning Herald, 23.09.10, page 21, Essential
Much Lead, Object: Australian Centre for Design, Art & About, 2010
This project was an installation for Sydney’s Sculpture by the Sea exhibition in 2009. Based on the natural occurrence of highly
reflective rock pools along the coastal walk, Alchemy merges the natural and the artificial in a celebration of the changing forms of
the rock shelf. A series of 21 organically shaped steel mirrors were created to fit within a series of contours along the waterfront,
revealing reflections of the sky and the changing effects of light during different times of day and weather conditions. The mirrors
ranged from 0.3mø to over 3.7m in length, designed to both articulate and blend with the changing environment, rather than
being a decorative insertion. The result was a surreal landscape of reflections constantly changing in colour and texture. This work
explores the relationship of built materials to nature, using a single material to realise the concept. The work explores the possibility
to connect with naturally occurring phenomena through public installation and experimentation with materials. This project was
generously sponsored by CMS Surveyors, Ox Industries - T&M Overexposure, and Adohr Stainless.
Event Sculpture by the Sea
Budget $25 000
Audience 400 000
Awards AGNSW Site Specific Prize
Publication Sculpture by the Sea cover image 2010
Alchemy,Sculpture by the Sea, 2009
archrival.
thank you