©2017IBMCorporation

Davide Albo

Architecture for Disruption

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Since 2000,

52%of companies in the Fortune 500 have either gone bankrupt, been acquired, or now cease to exist.

are vulnerableto disruption within three years

72%

expect more competitors from outside their industry

54% of CxOs

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Estimated worldwide startups each day

274,000

Why we’re all vulnerable to seismic shifts

External ThreatsBorn-on-digital companies that steal market share or rewrite customer expectations

New business models that reinvent our industry and change the game altogether

Internal ThreatsSiloed data and systems

Gaps in expertise and skills

Inability to react quickly

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Reinvent industries with signature customer experiences

North Face reimagines customer engagement

First of a kind mobile shopping companion learns and interacts in natural language.

Kone gets major lift from cognitive, data, and analytics

Cognitive elevators interact with maintenance staff to help improve safety and quality.

Woodside gives one engineer the insights of 1,000

Analyzing data from 80k sensors, 1 million docs, and 30 years of lessons learned.

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LiquidSky

“WetestedAmazonandquitealotofothercloudplatforms,butnoneofthemhavethenetworkIBMhas.”

—IanMcLoughlin,ChiefExecutiveOfficerandCofounder

Outcomes

Abilitytoscalequicklywithserversavailablefordeploymentinjustonehour.Powerfulbaremetalserversandbandwidthbetweendatacentersatnochargedrivescostsdown.

Tolaunchaservicedesignedtotransformthestandardhardware-basedgamingmodel,LiquidSkysoughtapowerfulcloudplatformwithalow-latencynetwork.

Challenge

LiquidSky provisionedBluemix serversin48IBMClouddatacentersworldwide,creatingtheoptimalhybridcloudinfrastructuretosupportafirst-of-its-kindstreamingserviceforgamers.

Solution

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Bluebee

Outcomes

Upto133.9%fasterdataprocessingfororganizationsusingcloud-basedBluebee platformforgenomicsdataanalysis

Envisioningaplatformdesignedtohelplabsandserviceprovidersprocessgenomicsdatamorequickly,Bluebee soughtatrustedcloudprovidertohelpbringtheofferingtomarket.

Challenge

Bluebee choseapowerfulIBMBluemix hostingsolutionbasedontheplatform’sperformance,globaldatacenterpresenceandflexibility.Thecompany’snewofferingincorporatesIBMCloudObjectStoragetechnologyforscalablestoragecapacity.

Solution

“Akeydifferentiatoristheavailabilityofbaremetalserverswithfine-grainedcapabilitiesfordefiningwhatyouneed…WithIBMCloud,youcanengineerasystemfittedexactlytothetaskathand.”

— KurtFlorus,ChiefTechnicalOfficer

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• Our clients choose IBM Cloud as a trusted partner • to deliver

innovative experiences

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The right architecture enables cloud and cognitive transformation.

Four dimensions designed as an integrated whole to support innovation today and in the future

Deploy new, industry-specific, differentiating capabilities fast

Allow your accumulated expertise to shine through in everything you do

The ability to derive insights and knowledge from your data while managing and governing regardless of location, respecting compliance and sovereignty

Integrate mission critical applications alongside new, cognitive and data loads and accelerate AI data ingestion and training

Cloud Infrastructure

Data

AI/Cognitive

Applications, solutions and services

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Only IBM delivers an architecture engineered for business optimization and delivering signature customer experiences.

Cloud InfrastructureA highly scalable, security enabled infrastructure

DataTools to prepare data for cognitive

AICognitive building blocks for developers

Applications, solutions and servicesTargeted solutions for enterprise businesses

Ingestion

Conversation

Storage Analytics Deployment Governance

Visual Recognition

Discovery

Speech

Compare and Comply

Document Conversion

DLaaS

Nat Language Understanding

Nat Language Classifier

ToneAnalyzer

PersonalInsight

…more

Cloud Integration

Networking Compute Security CognitiveSystems

Virtual Servers …moreObject

Storage

Cognitive Micro-services DevOps Tooling

Cloud Video

WatsonCyber

SecurityWeather

IBM Services &

Ind. Solutions

WatsonVirtual Agent

Watson Explore

and Discover

IBM Risk and

Compliance…more

Public Hybrid Private

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Employ the right type of cloud to accelerate innovation

Management and deployment options

PRIVATE

Infrastructure on Demand:

Easily configure, deploy and scale your infrastructure

Leverage community advantages and high quality releases that only Open Source can provide

Public and open-by-design

PUBLIC

Choice and Control:

Instant scalability of public with support for critical enterprise integration

Predictable performance of dedicated with local control

Multi-cloud model options

HYBRID

SOURCES: Forbes and Gartner

On Premise and Hosted :

Private: Deploy on premise securely

Hosted: Spare capital expense with a hosted private cloud

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Apply cognitive /AI services to

your structured and unstructured

data

REASON

They can reason, grasp underlying concepts, form hypotheses, and

infer and extract ideas.

UNDERSTAND

Cognitive systems understand imagery, language and other unstructured

data like humans do.

LEARN

With each data point, interaction and outcome, they develop and sharpen

their expertise, so they never stop learning.

INTERACT

With abilities to see, talk and hear, cognitive systems interact with

humans in a natural way.

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• Scale your innovative applications on the right type of cloud with global infrastructure

• • •

© 2016 IBM Corporation

IBM Bare Metal Servers3x Faster than AWS

•• ••

Compute options for any workload, across global infrastructure

OpenWhiskMaximum speed with

serverless apps

ContainersMaximum portability

Virtual Server or VMware

Leverage existing languages and tools

DEVELOPMENT SPEEDPORTABILITYPERFORMANCE & CONTROL

Bare MetalMaximum performance

and control

Cloud FoundryOpen PaaSenvironment

© 2017 IBM Corporation

14 | Welcome to the cognitive era. 14

Thank You