archemys 2015
TRANSCRIPT
Overview
Our market
What's needed
What we can deliver
'16m' ~ Implementation
Quick Summary
Principles of Relationship
Pilot (soft launch)
Next Activity
Our Markets
Early-stage businesses looking to scale rapid growth
Mature businesses needing to change gear
Local Authorities seeking greater self-sufficiency
Public organisations wanting to improve effectiveness and financials
What's Needed
Different strategies – that leverage the asset profile
Shift in management perspective & mindset
Practical tools & techniques – that up-skill
➔ Growth related resources – interim or licensed basis
➔ Producing results
Our Commercial Model
Business Re-engineering – re-invention
Provisioning services – insourcing resources, systems and skills
Licensing – equipping in-house and local resources
Funding and value realisation strategies
ServicesProvisioning
David B Robson& Partners
Business Re-engineering
SmartablySales & Marketing
Services
Archemys Capital PartnersInvestment Strategy
& Value Improvement
Resource & Systems Partnerships
GreenRope
TicketSolve
SmartBridge
Sage
MirusGoResponse
PackSmart
16m ~ enterprise club
Wholly owned trading co. of South Staffs CouncilPartnered with and supported by ArchemysValue-added services ~ leveraging 'Property LLP'
Commercialise Council (soft) AssetsGenerate Significant New Revenue for CouncilSupport Local BusinessesImprove Performance of Local Economy – by c. £16mExemplar Role – proactive image,
Pricing Example – TBC
Sales & Marketing + CRM Services
Set-up £50
Monthly service charge £99 - £149 (subject to d.base size)
£1.49 – 10% transaction (customer/prospect touch, update, sale etc.
Pilot (soft launch)
12th FebruaryFocus on researched needs
Sales & MarketingBusiness Development
16m enterprise clubFounder members – 10/20One-time offer
Client
Client BoardingSet-up & Implementation
SS CouncilContact Centre
Business SupportSales & MarketingSystemsVirtual Operators
Smartably [SS Council]Internsvia college programme
Boardrooms Sales & Bus. DevelopmentGrowth & Acceleration
Archemys
Application / System FulfilmentArchemys
16m Pricing StrategiesSubscription Based Business Model
Low set-up threshold (freemium)No long term commitment – plug & play£oo's / month service charges% of activity / performance
Near break even for pilot members?
Sales & Marketing + CRM Services
Cust. Relationship Mgmt. – CRMCRM Mobile AppMarketing AutomationEmail MarketingSocial Channel MarketingSocial CollaborationSMS MarketingSurveysLead CaptureLead ScoringAdvanced Marketing Tools
E.commerceCalendar BookingWebsite & AnalyticsPredictive AnalyticsTracking & StatsProject ManagementEvent ManagementTicketing
Sales & Marketing + CRM Services
'Front Office' 'Back Office'
Soft Launch – offer package (TBA)
Sales & Marketing Boardroom
Smartably Sales & Marketing – Online Package - from Leads to Orders
Upgrade:
Growth & Acceleration Boardroom
Smartably Sales & Marketing – Bureau
£119/month
£179/month
Partnering Principles ~ “sharing in success”
Low Investment Threshold
Role & Compensation as Service Providers
+Council ~ via majority % of distributable profits [80%]
Archemys IP Royalty ~ via minority % of distributable profits [20%]
Next Activity
Document key principles of partnering agreementmodel for other projects
Visit 19/20th ? – DBR : Michael Ehlert Jas Bhogal : Balvinder Heran : Imre/Niki/Penny
Finalise 'Founder' members offer package – soft launch
Marketing messages for soft launch