Information Pack

Welcome to

Life is all about relationships.

Making connections. Being part

of a community.

Whether one of geography, or

shared interest, Archant’s 140

leading media brands are here

to inform, entertain and stimulate

conversation.

We stand up for local life,

championing all that’s great

amongst the neighbourhoods

we’re proud to serve...

And give like-minded folk the

opportunity to engage with their

passions and pursuits.

This brings us closer to people...

closer to your customers than

any other media.

Providing a highly relevant,

powerful and engaging space for

you to connect with them.

Over 140Multi-platform

brands

Archant. Delivering

over 13.3 million

opportunities to be

seen each month.

NMA/JICREG APR15 Omniture J/J 15, model data NRS J/D 14, Publisher estimates

64

35

13

100+

16E-newspaper

database of

822,000+

subscribers

Life is localMost of us shop, work and socialise

within ten miles of our home — so what’s

happening on our doorstep remains an

integral part of our everyday.*

64

Premium

Newsbrands

And in a world where trust

means everything, it’s good

to know we’re consistently

voted the most trusted media.

9x more than other online

content.*

We take trust seriously, which

is why our circulation figures

are independently verified,

Life is local. Archant reflects this across our news

brands with content that matters — constantly

updated and delivered to large, loyal, local

audiences online and in print...

providing reassurance that

your message is going where

we say it is.

Sources: *ABC/Independent audits J-D 14, **NMA/JICREG April 15,

***Omniture Mar-May 16 average monthly UVs

4.9million

newspapers sold or

distributed per month*

11.4million

readers monthly**

5.5millionmonthly UVs***

21

Lifestyle

Magazines

Over half are mortgage-free

and 94% agree it’s worth

paying extra for quality.*

We’ve excellent routes to

market including Waitrose,

Tesco and Marks and Spencer.

Cornwall Life is available

nationally across all M&S

stores.

The over 35s hold three quarters of Britain’s

wealth. The Life and County portfolio reaches

them with a frothy mix of food, fashion, holidays,

home styles and education – quality content

appealing to discerning ABC1 readers in the

wealthiest locations.

Sources: *ABC J-D 15 / Publishers estimate **GB TGI J-D15 / Reader survey

*** Digital Omniture average monthly UVs Mar-May 16

196,000+copies sold monthly*

UK area coverage

786,800+readers monthly**

577,000+monthly UVs***

Reaching London’s eliteAcross the capital, The Resident

portfolio has led the luxury magazine

market for over two decades.

9

Resident

Magazines

It’s packed with stunning

photography and inspiring

lifestyle content in tune with

Britain’s elite.

The Resident is also growing

outside of London, reaching

Each month, we hand deliver 9 localised versions

of this free glossy title to the UK’s most affluent

postcodes including Kensington, Chelsea,

Knightsbridge and Wimbledon.

Source: Based on London free title research 2007,

Omniture average monthly UVs Mar-May 16

270,000+copies delivered to

select households

343,900+monthly print readers

63,200+monthly UVs

AB households in Essex,

Norwich, across the Norfolk

Royal Coast, Suffolk and

Somerset.

13

Specialists

Magazines

We bring a flavour of France

to Britain and the US with the

leading portfolio of French living

and property magazines…

And celebrate the great British

countryside, with titles including

Specialist magazines include:

Our titles represent the thriving communities

nationwide for whom boating, horse riding,

shooting, travel or aviation is more than just a

hobby, but a way of life.

Sources: Print ABC/J-D 14 Publishers statement,

Omniture monthly average UVs Mar-May 16

98,600+copies each month

272,000+print readers monthly

259,000+monthly UVs

Agricultural Trader, the UK’s

biggest-selling magazine of

its kind.

• Airgunner

• Airgun World

• Sporting Shooter

• Clay Shooter

• Rifle Shooter

• Canal Boat

• Tillergraph

• Pilot

• France Magazine

• Living France

• French Property News

• France Property Shop

• Prime International

• EQ Life

The completejourney

The Bride portfolio provides

everything a bride desires in the

build-up to that magical day.

16

Bride

Magazines

Brides are looking for a high

quality product bursting with

information and inspiration.

Bride Magazine offers this in

abundance – average reading

time is 50% longer than

comparable titles.

Our events and fashion shows

are described as the best

in Britain, providing a highly

effective way to engage with

your target market.

Compelling content in print, lively catwalk

shows and intuitive online planning tools... Bride

connects with your audience at every step of the

purchasing journey.

Source: Print Publishers statements M-N 15 print runs,

Omniture monthly UVs Mar-May 16

270,000+copies

45,000+monthly UVs

Placing your message on our

digital platform Weddingsite.

co.uk consistently reinforces

your brand – as brides revisit

the site regularly, utilising our

suite of planning tools to keep

them on track.

1.54million

print readers

Digital Solutions

Web builds & Apps Your

site determines the first

impression that potential

customers get of your

business, so getting it right

is essential. We build fully

responsive sites that work

seamlessly on all devices

– then apply powerful

techniques to create the best

possible user experience.

Content and SEO We boost

your visibility with the latest

SEO tools and strategies.

Keyword selection is just the

beginning. We go above and

beyond the basics. You’ll

appear in essential listings

and local directories to foster

a strong, lasting buzz about

your business and benefit

from shareable content

such as blogs, video and

photography.

Pay Per Click puts you in

front of potential customers

when they’re looking for your

The digital landscape is vast… Archant is

committed to helping local businesses through it.

We’ve been listening. We understand the needs

for digital products that work harder, smarter,

provide transparency and accountability …and

deliver greater return on investment.

Source: DMA 2014.

business or services online.

Our campaigns are built

around your bespoke goals

and location, powered by

insights from thousands of

prior successful campaigns.

Photography Original and

unique images on your

website is crucial, both

from a user experience

perspective as well as for

your SEO efforts. Our award

winning teams will create

striking photography to set

your website apart from the

competition.

Blogs Archant produces

hundreds of pieces of content

for websites every single day.

We’re well versed in providing

content that attracts the user

and those all-important clicks.

Our digital experts are here to

help do the same for you.

Digital Solutions

Archant provides the

answers with intelligent

technology that places

your advertisement on the

websites your prospects

visit – driving reach, response

and conversion.

Utilising the vast abundance

of search data, we establish

the level of interest and intent

consumers have in buying

your products and services,

then tailor our approach

based on the relevant stage

of the purchasing journey

they’re on…

Some might only be aware

they require the type of

product or service you

offer, some may be actively

researching it, others may be

about to make a transaction

with you – and need a gentle

nudge over the line.

We take all this into

account… but we don’t

stop there…

What does my target market look like? Where do

my potential customers go… and how do I get

my message in front of more of them?

Audience Extension

Our solutions extend

beyond Archant’s network

of websites, placing your

message wherever your

audience is.

From mainstream websites

we all know and love, to

specialist blogs that appeal

only to your target market,

we have access to tens of

thousands of quality sites,

never compromising on the

quality of your audience.

The GoTarget Range There’s

a GoTarget product for every

business type, including:

• Shoppers

• Tourists and Travel

• Business and Education

• Diners

• Motorists

• Professional Services

• Weddings

• Property

• Recruitment and Talent

• Home Improvement

100+

Events

Over 35 award ceremonies,

including business, tourism

and food & drink, celebrate the

vibrancy and successes of our

local communities.

We champion the most

exciting start-ups and future

entrepreneurs — and provide

invaluable networking

opportunities to thousands

of people at highly polished

hospitality events.

Events are dynamic, memorable and a fantastic

way to showcase your business. At Archant, our

specialist team produce more than 100 each year.

36+award ceremonies

Our France Shows are the

biggest of their kind, with

an annual three-day expo at

London’s Olympia attended by

more than 16,000 visitors and

150 exhibitors in over 8,000

square metres.

And our sparkling Wedding

Shows are widely seen as the

UK’s best, enjoyed by 24,000

visitors and 11,000 exhibitors

annually.

18+small business events

60+hospitality events

Additional

Solutions

Content Marketing

harnessing the expertise of

Archant’s award-winning

editorial teams. Engaging

articles that define your brand

in a compelling new light.

We can direct consumers to

your message utilising our

social media steams with

1+ million Facebook and

Twitter followers, providing

a significant uplift to your

marketing campaign.

Video Production Viewers

spend 88% longer on a

website with video*. We

create real affinity with your

customers and create more

stickiness to your business.

Inserts Leaflet advertising

is flexible. We use advanced

mapping tools to tailor at

postcode / area level and

reach specific audience

profiles. Cost-per-thousand

rates give you complete

control. Leaflet engagement

is high. 79% enjoy reading

them**. They’re also kept

or passed on to friends,

providing your advertisement

with excellent longevity.

Newsletters take your

message direct to the inbox of

active subscribers. We cover

all topics and interests, so you

can reach more of your target

market.

Source: *Comcast 14, **DMA 14