Defining Designing

(and a few other stories)Wednesday, July 1, 2009

Everywhere you look today design has taken on new meaning. Design (is critical) to business. The trick for all business people today is to learn to think like designers.” -Fast Company magazine

So, how do designers think?

0. The Design Process

1. Think/Do Methodology

2. Visual and Spatial Literacy

Visual Literacy

3. Sketching, Drawing and Thinking in Visual Terms

4. Synthesizing Information

Synthesizing Information

5. Modeling & Prototyping

Modeling &

6. Changing Scales and Reframing

7. Creating Multiple Solutions

Creating Multiple Solutions

8. Comfort with Ambiguity

One Vase?

Two Faces?

9. Creativity

Creativity

Left:

10. Cultural History

11. Collaboration

Collaboration

12. CommunicatingIdeas, Concepts and Solutions

13. Optimism

Yes, we can.