1. Arcade Fire

2. Background Genre: Indie Rock Years active: 2001 - Present Based in: Montreal, Quebec Consists of 6 members (and guests) Win Butler, Rgine Chassagne, Richard Reed Parry, William Butler, Jeremy Gara, Tim Kingsbury 3. Win Butler Born April 14, 1980 in Tuckee, California Role: Singer, Pianist, Percussion, Guitar, Bass, Mandolin 4. Rgine Chassagne Born: 18 August 1977 in St-Lambert, Quebec, Canada Role: Vocals, accordion, drums, piano, xylophone, hurdy gurdy, recorders, keyboards Extra: Married to Win Butler 5. Richard Reed Parry Born: 4 October 1977 in Toronto Canada Role: Double bass, celesta, keyboards, piano, organ, synths, guitar, accordion, drums, percussion, backing vocals 6. William Butler Born: October 6, 1982 in Woodlands, Texas Role: Synthesizer, bass, guitar, percussion, sitar, panpipes, trombone, omnichord, glockenspiel, musical saw, upright bass, concertina, clarinet, gadulka Fact: He is Wins brother 7. Jeremy Gara Born: June 6, 1978, Ottawa Ontario Role: Drums, guitar, keyboard 8. Tim Kingsbury Born: Guelph, Ontario Canada Role: Bass guitar, Double bass, guitar, keyboards, 9. As we can see... They all have very unique roles in the band by playing multiple instruments 10. Online/Social Media Presence Heavily involved in social media and have a well developed website www.arcadefire.com/ https://twitter.com/arcadefire https://www.facebook.com/arcadefire?hc_location= https://myspace.com/arcadefireofficial http://www.last.fm/music/Arcade+Fire 11. Online Communities The band has a very large fan base so there are many communities revolving around the band Some of the communities are fan sites or blogs such as /r/ArcadeFire on Reddit which has a following of nearly 3000 subscribers Their biggest communities are on sites like LastFM or Facebook which peak at nearly a million subscribers Most are created and maintained by independent fans who are not associated with the band 12. Find your audience Arcadefire HAS found their audience due to their unique sound Their music has been in movies such as the recent movie Her where they provided the entire soundtrack 13. Meaningful content Giving back to the world: Recently Arcade fire did a benefit show in Haiti causing a great spectacle to those who once thought would never experience such an event Vinyl: It is making a come back and featured on their website are vinyl albums which can be bought 14. The Fans Having a large fan base, their primary form of contact is through social media and performance They provide fans with visually and auditorially stunning performances with the same passion an up and coming band would give Fans in the past had the opportunity to win free tickets and even hang out with the band backstage at shows 15. Engaging with the audience Social media is the primary tie between fans and the band Touring promotes the band but allows fans the opportunity to experience the band to a more powerful level Music videos Free songs on Youtube and on their website Meet and greets 16. The Swag To keep their popularity going fans can purchase t-shirts and other memorabilia related to the band Their tours and shows are all posted through social media including their website which features a full length list of tour dates The website also allows fans to preview songs and see music videos free on Youtube