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Closing the Gap Between Public Expectation and Disaster Response Reality

Call to Action: Finding Common Language for Co-operative Response

American Red CrossEmergency Social Data Summit

August 12, 2010

Heather BlanchardCo Founder

CrisisCommons

Friday, August 13, 2010

http://current.com/technology/91965297_geeks-for-haiti.htm

CrisisCamp




OpenStreetMap Translation

Long Distance WiFi


To Know Where We Are Going, We Might Have To Look Where We Have Been


Lessons Learned• 9/11 - Phones Out; User Groups

• Katrina - Blogs

• Rita - Mobile Access to Resources

• Kenyan Elections - Mapping Crisis Data

• Mumbai - SMS to Multiple Channels

• Hurricane Ike - Alternative Access


Lessons Learned• Iranian Elections - Personal dangers in sharing information

• Haiti - Global Community of Technology Volunteers (CrisisCamp, CrisisMappers)

• Haiti - Local knowledge and Resources are Distributed Across the World

• Haiti - Short codes must be used by the public before the disaster

• Haiti - Role for Universities - computing/human capital


What We Know For Sure• People want as much information as possible to

make decisions for themselves and their family (to stay or go)

• People want to connect with family and friends and let them know they are okay or that they need help

• People from across the world want to use resources available to them, including their professional skills, to help people in need


Top Three Crisis Data Points

Location Status Needs


Everyday Connection

http://rhapsodic.org/archives/2009/02/ive-been.php




dress nice : ) luv mom


My Mom Is The 28%

http://xiistrawberriesiix.deviantart.com/art/My-stick-person-120453012

not connected with social media - My Mom

Delegation

Her Sister

Her Brother

Daughterfacebook ninja

Kevin Bacon




MobilityThe Big Stat.

Yes, that is Trillion.


Mobile Phone = “Survival Tool”

Source: http://www.ted.com/talks/jan_chipchase_on_our_mobile_phones.html


http://www.ted.com/talks/jan_chipchase_on_our_mobile_phones.html

http://www.ted.com/talks/jan_chipchase_on_our_mobile_phones.html

In A Crisis We Are Required to Use Our Phone or a Website


http://www.youtube.com/watch?v=D0sIEtdMX-s

Consumer Expectations & Not So Social Info Sources




http://www.youtube.com/watch?v=QS-n9oyhwwM

Consumer Expectations & Not So Social Info Sources




Consumer Expectation

Source: apple.com


Busted Windows & Verified Data


Past, Present• Are The Lessons Really Learned?

• Understanding Consumer Behavior to Enhance Crisis Response and Crisis Data Sharing

• How can Crisis Data help Build Better Consumer Products that are Outfitted for Crisis Data Sharing and Safety Information?

• What Do We Really Mean By Verification?


A Journey of a thousand miles begins with a single step. - Lao Tzu

The Road AheadSteps for Engaging Crisis Data

Creating the Platforms for Collaboration and Participation


• Inventory All Data Resources Available for a Data Resource Map

• Where Is Your Data Internally? Externally?

• Source Your Own Crowd: Mobile data collection for response agencies (Three Sets of Data, Public, Govt, Affiliated Agencies)

• Data.gov for Your Town (Crisis Data Feeds)

First Step: Find Your Data


Source Your Own Crowd

First Responders

Affiliated Organizations

Public

Three Layers of InformationAggregated Trends

Verification by Trends

Mumbai


Second Step: Build Community• Build an Inventory of all Your Local Technology

Resources

• What Resources Are Available in My Region?

• Work with Existing or Seed the Opportunity For Connection to Your Local Technology Community

• Host a CrisisCamp : )


A Different Ask of the Private Sector

• Transform Corporate Giving to Expertise Giving

• Share Your Resources

• All Business Can Contribute: 98% of all Businesses in America are Small Business


Academia• Take Up Research Projects Supporting Community

Efforts; You have Research Labs with Serious Fiber Connectivity.

• Provide Students to Help Coordinate Volunteer Activities, Data Contests and Challenges

• Like the Private Sector, Share Your Resources, Transform Engagement

• Great Environment for a Data Ops Center


Third Step: ConnectionEmergency Operations Center

Technology Volunteer

Community

Data Operations CenterTechnology Cluster

Analytics Cell

GIS Cell

Open Source Info

ESF Liaisons

Requirements

Search

Data Aggregation

Mapping

Public Products(Surge Capacity)

Data

(Mutual Assistance)


Thoughts for the Future• Learnings Shared at Large CRO gatherings like NVOAD, NEMA & IAEM. Encourage

CRO associations have a Technology Council or Committee.

• Convene Best Practices/Lessons Learned Between Global Development and Crisis Management

• Growth & Credentialing of Technology Volunteers to provide surge Capacity for DOC, Analytics Cell, Technology Cluster and other coordination functions.

• Review Incident Management Policy, Institutionalize Nationally

• Insights on What CROs Need (by way of Technology and Volunteer Assistance)

• CEO Level Engagement with CRO Organizations - How Can Tech Help Before The Crisis; CROs Be Part of the Tech R&D Development Process


Thanks! Hope to See You At CrisisCamp on

September 25 for National Preparedness Month!Check it out at wiki.crisiscommons.org

Follow, Email, Friend:Twitter @poplifegirl

[email protected]/heather.blanchard


mailto:[email protected]

mailto:[email protected]

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Technology

crisis data help

crisis data sharing

data resources available

data inventory

sets of data

data contests

town crisis data feeds

data ops center