arbeidsmarktcommunicatie clinic #dw15 kaliber
TRANSCRIPT
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Digitaal Werven 2015 AMC Clinic
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Digitaal Werven 2015 AMC Clinic
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Creatief bureau voor interactieve merkbeleving
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Wij ontwikkelen interactieve merkbeleving voor web, mobiel of de fysieke ruimte.
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Daarbij staat synergie tussen strategie, creativiteit en technologie
centraal.
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Dat doen we met 48 denkers, makers en wakers die - gedreven door ontdekkingsdrift - komen tot nieuwe
perspectieven voor merken.
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Strategie
Creatie
Development
Media
Hosting
Concept
User Experience
Research
Online Marketing
Infrastructuur
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Werkwijze: raderen tot resultaat
WAARDE
PROBLEEM
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Werkwijze Drie iteratieve fases om van probleem naar waarde te komen
Werkwijze: raderen tot resultaat
WORKSHOP Uitvoering
GUARDIANS Operatie
WAARDE
PROBLEEM
THINKLAB Idee
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& ontwikkelingen
Trends
Merk
Mens
Tijdgeest
Tijdgeest
R 3
Sonar model, een strategische benadering van AMC-vraagstukken
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& ontwikkelingen
Trends
Merk
Mens
Tijdgeest
Tijdgeest
R 3
RoepenWees opmerkelijk en relevant
RakenRaak het hart en het hoofd
RegelenVervul een behoefte, los iets op, lever service
Sonar model, een strategische benadering van AMC-vraagstukken
Aantrekkingskracht tussen mens en merk bestaat uit drie R’en en sluit aan bij tijdgeest, ontwikkelingen, trends en context
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Organisatiestrategie
Marketingstrategie
Marketingcommunicatiestrategie
Advertising PR Social …
Branding
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Organisatiestrategie
Marketingstrategie
Marketingcommunicatiestrategie
Advertising PR Social …
Branding
Human Resource Strategie
Arbeidsmarktcommunicatiestrategie
Advertising PR Social …
Branding
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Merk B2C
Organisatie B2B
AMC
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Werving = marketing
Arbeidsmarktcommunicatie = advertising
Merk B2C
Organisatie B2B
AMC
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High involvement
Low involvement
Rational Emotional
Consumer Involvement Theory
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High involvement
Low involvement
Rational Emotional
Sieraden Auto’s
Hypotheek Apparatuur
Boodschappen Kantoorartikelen
Films Magazines
Consumer Involvement Theory
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Bewustwording
Interesse
Overweging
Beslissing
Aankoop
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Bewustwording
Interesse
Overweging
Beslissing
AankoopSollicitatie
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Live cases
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Roep, raak en regel
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Denk geïntegreerd. Dat doet de doelgroep ook.
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Start met de identiteit
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Maak een keuze voor een communicatiethema
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Bouw communicatie gelaagd op
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Vind balans in informeringsbehoefte en informatiebehoefte
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Verplaats je in doelgroep
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Non-verbale digitale communicatie maakt de boodschap sterker
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Monitor en meet, maak jezelf wijzer
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Maak arbeidsmarktcommunicatie emotioneel
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Geeft aandacht aan esthetiek
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Denk na over wat de beste manier is om een boodschap over te brengen.
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Ronald van Schaik Directeur
Orteliuslaan 875 - 3528 BE Utrecht 06 54 628 534 - 030 28 76 400
Hartelijk dank!