apta.me presentation
DESCRIPTION
Apta.me is a solution that turns pret-a-porter clothes into custom fit.There is no secret that there is many different size lines in the world: EU, US, JP etc...Also, size differs between clothes manufacturers.All of this creates a problems:to customers:does it fits me?to online-sores:Return rate of zappos.com is up to 35%, moreover zappos sends 60000 items per day!returns shipping cost...customer are unsatisfied.vanity sizing: after 20 years – the same size.Universe is collapsing... but, don't worry — we have a solution!Our solution is the measuring tape!How does it work?Customer:First step: measure yourself with measure tape.Second step: put measuring result to apta.me databaseThird (and final) step: At online-store we have cooperated with just click «apt a me!», and you'll get apparel which fits you!For online-store:Firstly: measure it's assortment with measure tapeSecondly: Upload all measure results to apta.me website.Thirdly, and finally: Integrate online-store with apta.me through simple API.TRANSCRIPT
apta.meSolution that turnspret-a-porter clothesto custom fit.
8696
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Why are people frustrated?
EsquireYour pants have been deceiving you for years.
Different size lines
Difference in sizes between manufacturers
Vanity sizing
- People are changing.
- Look at the picture.
- Marketing reasons.
- FR DE IT JP UK US EU AU - XS S M L XL
Gucci
H & M
Dolce &Gabbana
Yves SaintLaurent
Valentino
Bust
Waist
Hip« »
apta.me
What is happening in clothes retailing?
«»
The New York TimesFor the consumer to go out and navigate which one do I match with is a huge challenge, and causes frustration and returns.
Brick&mortar stores
Internet stores- People buy several things
- Brands preferences are changing.- Returning rates are growing.
- Return rate at Zappos.com is 35%. to get one fit well and return others.
apta.me
«»
Mary AldereteWhen we try on 10 pairs of jeans to buy one, the reason you feel bad is because you think something’s wrong with you.
Internet stores- Expensive and doubtful virtual fitting rooms.
- Time waste in dressing rooms.- Body scanner is introduced this year.
- Conversion tables.
What is contemporary solutions?
Brick&mortar stores
apta.me
« »Marie-Eve FaustIt would be nice just to take the pant, look at the label and say, “That should fit me”.
Our solution is the measuring tape!
Powerful apta. platform is ideal technology for e-sizing.
In partnership with Brands and Internet Stores information about clothes are collected.
All measures are obtained according to .
me
metric system
Internet store
Costumer
apta.me
Brandsapta.me
« »Don Thomas
Our solution is the measuring tape!
Costumer get to the Internet Store.
Then push the button.mySize
BrandsInternet store
Costumer
Narrow your search
We found 4191 items mySize
Nine times out of 10, if left on their own, they will choose the wrong size pant.
apta.me
apta.me
« »The New York Times reader
Our solution is the measuring tape!
Through the mashup layer at the Internet Store costumer sign up 40 body parameters metered with
And any possible modern&future measuring technology.
measuring tape.
Internet store
Costumer
Excellent! I think I've found a new winner for my technology overkill award - $150,000 body scanner vs. $1 tape measure.
apta.me
Brandsapta.me
« »The New York Times readers
Our solution is the measuring tape!
With help of magic apte. compare body parameters with brands sizes and gives names of suitable items to the Internet Store.
Then the Internet Store shows them to the costumer.
me
Everybody happy.
Internet store
Costumer
Narrow your search
We found 4191 items mySize
Its about time someone tackled this problem - it would vastly improve buying clothing on-line.
apta.me
Brandsapta.me
« »Me
What is the point?
Internet stores- Conversions rate increasing.
- Loyalty growing.- Trust increasing.
- Returns rate decreasing.
Brands
Brands Internet stores apta.me Costumer. & &
- Sales increasing.
- Universal true metric sizes.
apta.me
« »Axiom
What are our needs?
- Metric measures of assortment.
Brands
1 cm = 0,3937 inches
62 cm
30 cm
18 cm
76 cm
apta.me
Let’s talk about your role in this projectpar tner@ ap ta.me
+1 650 646 2550
Whom we arelooking for?
Company that
- Desire to stimulate direct online sales. - Desire to stimulate online sales of resellers&distributors.
- Desire to get a competitive advantage.
Definitely you
apta.me