apta annual 2016 giro first mile last mile

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  • First-Mile last mile: Which role to play?

    Arjan van Andel

    Director, Business Development, GIRO, Montral

  • First-Last mile is used to describe

    the difficulty in getting people to-from

    a transportation hub, especially railway stations,

    bus depots, and ferry slips,

    to their final destination

    2 Source: Wikipedia

  • It is not just a suburban issue


    3.3 miles

    35 minutes

    It is the inability

    to meet the

    service standards


    with a fixed set

    of resources

  • There are many options!


  • So what to do?

    Possible solutions

  • Focus on customer experience


    1. Travel time

    2. Quality of service offer

    3. Availability of rail services

    4. Congestion

    5. Transit ticket price

    6. Distance of travel

    7. Security

    8. Street infrastructure

    9. Price of gasoline

    10. Comfort

    11. Marketing campaign

    12. Environmental awareness

    13. Being able to do other activities during travel

    Strong Infl. Medium Infl. Low Influence No Influence

    No. of cities

    Influence on Mobility Behavior

    Top 3: 1. Travel time 2. Service quality 3. Availability

    #5: Price


  • Provide attractive service: KPIs

    Efficient #Peak vehicles Cost/mile, cost/pax, cost/pax-mile

    Fast Transit/car travel time ratio Minimum headway

    Minimum wait/connection times

    Informed Real-time personalized information

    Convenient % seating, % standing, % left behind

    All day Hours of service

    Comprehensive Inclusive for everyone

    Economically attractive Fares


  • Analyze the service offered

    Late night challenge: before network re-design

    8 Source: APTA Multimodal Workshop, 2016

  • Analyze the service offered

    Different markets

    9 Source: USDOT Multi-modal DRT Workshop, 2016

  • Develop various service concepts

    10 Source: APTA Multimodal Workshop, 2016

  • Analyze the network

    Network overview

    What are existing services?

    At what frequency?

    Served population

    within walking distance

    Served jobs


  • Analyze travel demand

    Use fare card data and other

    demand information

    Evaluate quality of service

    Travel/wait/walk times

    Number of connections to get

    to destination

    Ratios to compare to car travel


    Required capacity


  • Evaluate service offer vs demand with AFC/APC data

    Adjust services with current resources

    Analyze service offer


    Insufficient service overloaded trips

    Service adjusted to demand

  • Final evaluation of service standards

    14 Source: APTA Multimodal Workshop, 2016

  • Still not meeting the service standards?

    Success factors

    Attractive door to door service

    Single fare and trip planning application

    Personalized customer information

    Real time interfaces between the various operators

    Data sharing


    Provide on-demand service?

    Partner with other operators?

  • Pinellas: partner with Uber and Taxi

    16 Source: APTA Multimodal Workshop, 2016

  • Key presentation take-aways

    Understand customer door to door travel patterns (OD)

    Provide the most attractive core service (KPIs)

    Understand your performance (AFC, APC, AVL data )

    Provide single fare and trip planning tools

    Partner with other mobility providers and road authorities

    Ensure sharing of data and open standards

  • Discussion points

    Make or buy?

    Who plans-schedules-operates the first mile last mile services?

    Who provides the customer information?

    How to integrate services?

    How to manage service changes and events?

    How to deal with privacy issues?

  • Arjan van Andel Director, Business Development

    GIRO Inc., maker of HASTUS info@giro.ca +1 202.805.4706 or +1 514.383.0404 /company/GIRO

    Thank you! Any questions?