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TRANSCRIPT
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
CONTENTS
PART I1. Industry overview 1
2. Company profile 15
3. Comparison study 21
PART II
1. Research methodology 27
Prolem definition
!"ectives
#ample profile
#ample si$e
#ampling techni%ue
&ata collection procedure
&ata analysis techni%ue
'imitations of the survey
#cope of the pro"ect
2. (indings 32
3. )nalysis 3*
Respondents in general
Respondents whose income is more than Rs 3+,,+,,,
Respondents who -nows aout nit 'in-ed Policy
/. #uggestions 57
5. Conclusions 0,
0. iliography 02
7. )ppendi 0/
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
EXECUTIVE SUMMARY
)fter privati$ation and lierali$ation in 1**1+private sector is growing very fast
across wide spectrum of Indian economy. ) ma"or part of such lierali$ation process is
finance sector.
hat is also applicale to Insurance Industry. 'arge numer of multinational
companies in collaoration with the Indian companies is competing with the strong 'IC.
)t the same time an- rates are going down. #o investors are going for
alternatives. hey are investing in mar-et for good returns.
his report titled Comparison study of unit lin-ed policies and its mar-et research
contains detail study of unit4lin-ed policies and comparison unit lin-ed schemes of
different companies and also their mar-et potential in angalore city.
he main o"ect ehind ta-ing this pro"ect is to find outstanding terms and
conditions of different companies who issue unit lin-ed policies and mar-et potential for
unit lin-ed policies.
)t the same time we are interested to -now
1. hether people are aware aout unit lin-ed policies or not6
2. hat factor they are consider while purchasing unit lin-ed policy6
3. hat is their epectation from unit lin-ed policy6
/. ow much they want to invest in 'ife Insurance6
5. In which type of fund they prefer to invest.6
ased on this an appropriate %uestionnaire was prepared. &ata was collected
through mar-et survey . he data is analy$ed using code sheet+ percentages+ averages+
sums and weightages .
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
Findings
1. *08 of the people -now aout life insurance and 198 -now aout unit lin-ed
policy
2. Responded people ran-ed 'IC as first+ ICICI as second and )llian$ a"a" as third
3. :ost people want to invest in 'ife insurance in the range of Rs 3,,,,, to
Rs 5,,,,,
/. he Responded people mostly want to invest in alanced fund.
)ove study shows that awareness of )llian$ a"a" is very low.ut there is a potential mar-et for unit4lin-ed policies. #o )'; should come up with
some salient features to tap the mar-et. hey should come up with some special offers
li-e giving onus or fiing some minimum guarantee amount.
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
BACKGROUND
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
AN INTRODUCTION:
he insurance industry in India is evolving and assuming different
proportions since it was privati$ed. here was a time when only traditional insurance
products used to dominate the arena+ ut with innovation coming into play+ unit4
lin-ed
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
HOW THE UNIT LINKED PLAN WORKS?
nit lin-ed plans comines the protection of life insurance and
enefits of mutual fund .he main reason for increasing interest towards unit lin-ed plans
is that they allow you to earn more return on your investment in this declining interest
scenario+ and at the same time offer financial protection to your family in unfortunate
event of your death. hey also allow you the fleiility of withdrawing or surrendering
your unit wholly or partially to meet any contingency li-e your children=s education
marriage+ etc.
nit lin-ed plans come in the form of units where the premium
paid y you is used to uy units and an investment fund is allotted to you. :ost of the
companies offer two or more options to you with regard to the fund. he choice of the
fund allows you to determine as to how much premium paid y you should e investedand in which financial instrument. he performance of the fund depends upon the current
value of units in the mar-et.
(or e.g. if current value of unit is Rs 1,
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
)ccording to the IR&)+ a company offering unit lin-ed plans must
give the investor an option to choose among det+ alanced and e%uity funds.
If you opt for a unit4lin-ed endowment policy+ you can choose to
invest your premiums in det+ alanced or e%uity funds. If you choose a det fund+ the
ma"ority of your premiums will get invested in det securities li-e gilts and onds.
If you choose e%uity+ then a ma"or portion of your premiums will
e invested in the e%uity mar-et. he type of fund you choose would depend on your ris-
profile and your investment need.
In case of death during the premium paying term or the term of the
policy+ the sum assured+ or value of policy fund+ whichever is higher+ is paid to the
eneficiaries.
In case of survival up to maturity+ the value of the fund is paid out.
herefore+ the ris- here is transferred to the policyholder and nothing is guaranteed. #o+ if
the fund value falls elow the amount invested+ the policyholder will receive a lower
amount.
a-ing a closer loo- at charges and feesone comes to -nows that+
there is an initial administrative charge deducted every month from units. his could e
very high+ around 158 per annum in the first year+ around 78 p a in the second and
around 2438 p a thereafter.
#uppose you uy a policy wherein the annual premium wor-s out
to Rs 1,+,,,+ in the first year+ Rs 1+5,, would e deducted towards administrative
charges+ Rs 7,, in the second year and around Rs 3,, from the third year. hese rates
vary from company to company ut are more or less in this range.
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
here is an investment management charge too+ which would varyaccording to the fund selected> for instance+ an e%uity fund would attract a higher
investment management fee of around 18 p a compared with a det fund that might
attract a fee of ,.258.
#o continuing with the same eample+ a sum of Rs 1,, would e
deducted from the annual premium if an e%uity fund is opted for. ?et+ companies charge
an annual administration charge. In case of some companies this charge is a flat rate+ say+
Rs 2, per month. In the case of others+ this charge is again a percentage of net assets for
each fund.
(inally+ there is a deduction for ris- cover. his goes towards
contriution to the sum assured or the life insurance cover. It is ased on mortality rates
as calculated y actuaries. (or comprehensively summarising our eample+ we will
assume the age of the male policyholder to e 3, years and sum assured Rs 1+,,+,,,.
!f a total premium of Rs 1,+,,, paid in the first year+ Rs 1+5,, is
deducted towards initial administration fees+ Rs 1,, towards investment management
fees @assuming the fund opted for is e%uityA and Rs 2/, towards annual administration
fees.
hat leaves a alance of Rs 9+10, in the first year. !ut of this+ Rs
10* would e deducted towards ris- cover. ence+ finally Rs 7+**1 would e invested in
the fund. In the second year+ the figure would stand at Rs 9+7*1 and third year onwards+
around Rs *+1*1 for the term of the policy. #o+ every time you ma-e your premium
payment+ only a part of it is actually invested in the fund of your choice.
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
Combin!ion o" m#!#$ "#nd nd ins#%n&' &o('%:
nit4lin-ed plans are a comination of an investment fund and an
insurance policy. ) ma"or part of the premium amount received on such policies is
invested in the stoc- mar-et y the insurer in select funds depending on the ris- level
chosen y the customer. :ind you+ this is after deducting administration charges and
management epenses that may vary from one fund to the other.
C)oi&' o" F#nds:
he customer has the option of choosing from det+ alance and e%uity funds. If the
individual chooses a det fund+ a ma"or part of his premia is invested in det securities
li-e gilts and onds. ut if it is e%uity+ a ma"or portion goes towards investments in the
stoc- mar-et. #o depending on the ris- profile the individual may choose his investment
option.
S#%(i($ *'n'"i!s:
)s regards survival enefits the fund value as on that date is paid to the individual.
D'!) *'n'"i!s:
In case of death the individual is paid higher of the sum assured or the fund value
standing to his account.
F#nd V$#':
he fund value is the value of your investment as on a given date. his is influenced y
the ups and downs in the sense.
#o (und Balue nit Price ?umer of nits
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
S+i!&)ing b'!+''n F#nds:
he advantage one gets in case of a unit lin-ed fund is that the wor-ing is similar to a
mutual fund. !ne can ship out of a fund if he feels its performance is not up to the mar-.
Companies allow certain numer of free switches in a year. (or any more switches one
may have to pay.
Ris, E$'m'n!:
!n the face of it investment in unit4lin-ed plans are not entirely safe. )n
element of ris- is definitely in the hands of the individual. )n individual choosing to par-
his funds in e%uities stands to gain or lose depending on the ull run in the stoc- mar-et.
hen the mar-et is uoyant he stands to gain handsomely ut on the other hand he may
lose heavily when it tan-s out.
nit4lin-ed insurance plans are all of a sudden much tal-ed aout+
pulici$ed and sold. hile these are not a recent phenomenon+ since a numer of
insurance companies already had these products as a part of their portfolio+ of late these
plans have seen sudden fren$y.
It is perhaps the ull phase or the lure of mar-et4lin-ed returns that
insurance companies have een shouting hoarse aout that is responsile for these
products outselling others.
hile this is not to dissuade from purchasing unit lin-ed covers it would
e once own interest to ta-e a pee- at the Dmar-et lin-ed returns= you can epect. )nd if
you thin- that the entire premium you pay is invested in avenues chosen y you to
maimi$e returns you could e wrong.
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
E-.'ns's d#%ing !)' "i%s! /'%:
he insurance company towards various charges reducing the investale
amount consideraly deducts a sustantial amount from your premium income. In the
first year )llian$ a"a" through its nit Eain #P Plus claims to allocate 1,, percent of the
single premium you invest ut cancels units on a monthly asis towards various charges
from your fund.
)ccordingly Fota- #afe Investment Plan allocates 90 percent and
'ifeime of ICICI Pru 'ife allocates 9, percent for amounts less than Rs 5,+,,, and 92
percent for those aove Rs 5,+,,, towards investments.
Adminis!%!ion '-.'ns's:
he fund epense is the highest in the first year. ICICI Pru 'ife charges
administration epenses of 2, percent of the premium for amounts elow Rs 5,+,,, and
19 percent for amounts over Rs 5,+,,, in the first year while it is 7 percent for amounts
upto Rs 2,+,,, in case of Fota- #afe Investment plan.
)gain there are annual administrative charges that are as high as 1.25
percent per annum of net assets on 'ife 'in- of ICICI Pru 'ife and on nit Eain #P Plus
of )llian$ a"a" 'ife Insurance.
Mo%!$i!/ &)%g'sG
hile the annual administrative charges stand at 1.25 percent of net assets for ICICI Pru
'ife and )llian$ a"a" 'ife Insurance the differences in mortality charges is %uite a it.
ICICI Pru 'ife charges 1./9 per thousand of sum assured at age 3, while )llian$ a"a"
charges 1.2* at age 31.
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
S+i!&)ing:
?ow what if you plan to switch from one fund to the other. ICICI Pru 'ife
offers only one free switch every year and charges a switching fee of 1 percent for etra
switches. In contrast )llian$ a"a" offers three switches free with suse%uent switches
charged at the rate of 18 of switch amount or Rs 1,, which ever is higher while with
!: Fota-=s #afe Investment plan you can switch any numer of times at no etra cost.
esides there are fund management charges that varies depending on the
type of fund you choose to par- your funds. !: Fota- charges ,.0 percent if you choose
to invest in money mar-et funds+ on gilt funds it is 1 percent+ on alanced funds it is 1.3
percent and on growth funds it is 1.5 percent.
T%ns&!ion &os!s:
)lso )llian$ a"a" charges transaction costs at ,.5 percent ut not
eceeding ,.7 percent of the e%uity investment while it is ,.1 percent not eceeding ,.2
percent of the det investments. :oreover+ there eist underwriting charges on the asis
of the age of the individual.
Fnow that when you uy unit4lin-ed insurance products+ a ma"or part of
the ris- is transferred to you from the insurance company. nit lin-ed ris- products may
not e a good investment option when ta-en into account the high costs and the ris-
associated with volatile mar-ets.
hese products will entail regular monitoring since they are mar-et lin-ed
and may perhaps e a good et when the mar-et is at a pea- ut if the mar-et ottoms out
you may lose heavily. #o -now that you are playing with your ris- cover.
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
Uni!0$in,'d (s1 !%di!ion$ ins#%n&' .%od#&!s1
hile in a unit4lin-ed insurance product part of the premium paid
y the policyholder goes towards administrative and mortality charges @that provides life
coverA and the alance into an investment account+ in a traditional policy @with or without
profit policyA+ the premiums are put in a common fund+ part of which is invested and part
goes into paying for the ris- cover.
owever+ the entire profit from investment is not declared asonus in a traditional policy. #ome is held ac- y the insurance company to uild
reserves to pay end onus and other returns.
)lso+ there is a chance of using the money to cross4susidise other
products i.e. paying more returns towards single premium products. he performance of
the investile portion of premium in a unit4lin-ed scheme is monitored in the form of
mutual fund units.
nit4lin-ed insurance products allow policyholders to define their
underlying investment with choices varying from a conservative to an aggressive option.
In effect+ a customer can create his
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
after completing one policy year ta-ing advantage of mar-et movements to plan
investments and earn returns+ giving him complete control of his funds.
hus+ in a scenario when the e%uity mar-et is not performing well+
a policyholder with high eposure to e%uities can switch to the option+ which has a high
proportion of fied income instruments.
)ove all+ as in the case of other insurance products+ the premiums
are taing deductile and the enefits i.e. the maturity enefit+ withdrawal+ surrender and
death enefits are all ta4free.
Mod' o" .%'mi#m ./m'n!:
Paying single premium or regular premium in the form of yearly
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
A$$in2 *33 Li"' Ins#%n&' Com.n/ Limi!'d
)llian$ a"a" 'ife Insurance Co. 'td. is a "oint venture etweentwo leading conglomerates4 )llian$ )E+ one of the worldHs largest insurance companies+
and a"a" )uto+ one of the iggest 2 and 3 wheeler manufacturers in the world.
)llian$ )E with over 11, years of eperience in over 7, countries
and a"a" )uto+ trusted for over 55 years in the Indian mar-et+ together are committed to
offering you financial solutions that provide all the security needed for once family and
oneself
)llian$ a"a" 'ife Insurance
Is the fastest growing private life
Insurance company in India
Currently has over Rs 3+,,+,,, p.a. satisfied customers
Is ac-ed y a networ- of 09 Customer Care Centers spanning 55 locations
across the country
!ne of IndiaHs leading private life insurance companies
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
COMPANY PROFILE
A$$in2 4%o#.
A$$in2 4%o#. is on' o" !)' +o%$d5s $'ding ins#%'%s nd "inn&i$ s'%(i&'s .%o(id'%s1
(ounded in 19*, in erlin+ )llian$ is now present in over 7, countries with almost
17/+,,, employees. )t the top of the international group is the holding company+ )llian$
)E+ with its head office in :unich.
)llian$ Eroup provides its more than 0, million customers worldwide with a
comprehensive range of services in the areas of
Property and Casualty Insurance+
'ife and ealth Insurance+
)sset :anagement and an-ing.
ALLIAN6 A40 A 4LO*AL FINANCIAL POWERHOUSE
orldwide 2nd y Eross ritten Premiums 4 Rs./+ /0+05/ cr.
3rd largest )ssets nder :anagement @):A largest amongst Insurance cos. 4
): of Rs.51+ *0+*5* cr.
12th largest corporation in the world
/*.9 8 of gloal usiness from 'ife Insurance
Jstalished in 19*,+ 11, yrs of Insurance epertise
7, countries+ 173+75, employees worldwide
*33 4%o#.
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
*33 A#!o L!d7 !)' "$gs)i. &om.n/ o" !)' Rs1 8999 &%o%' *33 g%o#. is !)'
$%g's! mn#"&!#%'% o" !+o0+)''$'%s nd !)%''0+)''$'%s in Indi nd on' o" !)' $%g's! in !)' +o%$d1
) household name in India+ a"a" )uto has a strong rand image rand
loyalty synonymous with %uality customer focus.
A STRON4 INDIAN *RAND0 HAMARA *AA
!ne of the largest 2 3 wheeler manufacturer in the world
21 millionK vehicles on the roads across the gloe
:anaging funds of over Rs /,,, cr.
a"a" )uto finance one of the largest auto finance cos. in India
Rs. /+7// Cr. urnover Profits of 539 Cr. in 2,,24,3
It has "oined hands with )llian$ to provide the Indian consumers with a distinct.
!ption in terms of life insurance products
)s a promoter of )llian$ a"a" 'ife Insurance Co. 'td.+ a"a" )uto has the
following to offer 4 (inancial strength and staility to support the Insurance
usiness
) strong rand4e%uity.
) good mar-et reputation as a world4class organi$ation.
)n etensive distriution networ-.
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
)de%uate eperience of running a large organi$ation.
S)%'d Vision
A )o#s')o$d nm' in Indi !'ms #. +i!) g$ob$ &ong$om'%!'111
a"a" )uto 'td+ the flagship company of the Rs. 9,,, crore a"a"
group is the largest manufacturer of two4wheelers and three4wheelers in India and one of
the largest in the world.
) household name in India+ a"a" )uto has a strong rand image
rand loyalty synonymous with %uality customer focus. ith over 15+,,,
employees+ the company is a Rs. /,,, crore auto giant+ is the largest 2
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
Jperience in the financial services industry through a"a" )uto (inance 'td
*OARD OF DIRECTORS OF ALLIAN6 *AA ARE
1. Rahul a"a"
2. ?ira" a"a"
3. #an"ivnayan a"a"
/. Ran"it Eupta
5. Eovind Prasad 'addha
0. ;.#hridhar
7. a"a" )uto 'imited
9. &r emer Ledelius
*. ein$ &ollerg
1,. &on ?guyen
11. )lan ilson
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
)llian$ a"a" rings several innovative products+ the details of which as followes
ALLIAN6 *AA;S PRODUCTS
Indi(id#$ P$ns
UNITGAIN
A Unit Linked Plan
UNITGAIN SP
A Single Premium Unit Linked Plan
INVESTGAIN
An Endowment Plan
CHILDGAIN
Children's Policy
CASHGAIN
Money Back Plan
SWARNA VISHRANTI
Retirement Plan
RISK CARE
Pure Term Plan
TERM CARE
Term Plan with Returno!Premium
LIFETIME CARE
"hole Li!e Plan
SAVE CARE ECONOMY SP
Single Premium Endowment Plan
LOAN PROTECTOR
A Mortgage Reducing Term #nsurance Plan
KEYMAN INSURANCE
A Promising Business $%%ortunity
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
.
4%o#. P$ns
4ROUP CREDIT CARE
)vailale for Jmployer 4 Jmployee Eroups
and ?on Jmployer4Jmployee Eroups
4ROUP TERM LIFE
)vailale for Jmployer 4 Jmployee Eroups
and ?on Jmployer4Jmployee Eroups
4ROUP TERM LIFE SCHEME
in lieu of J&'I @Jmployees &eposit 'in-ed InsuranceA
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
BABASAB PATIL PROJECT REPORT ON MARKETING Page 22
COMPARISON STATEMENTP%!i$%s A$$in2 *33 *i%$ s#n $i"' ICICI LIC
1A ypes of
policy
Issued
aA nit Eain
A nit Eain #P
aA (lei #ave Plus
Jndowment Plan
A (lei cash flow
money ac- Plan
cA (lei 'ife 'ine
Plan
aA 'ifetime
A 'ife lin-
aA 'ife ime
A 'ife ime #P
2A
Jligiility
(rom 1year to 0,
years
(rom 3, days to
05 years
(rom ,year to
0, years
(rom 12 years to
55 years
3A:inimum
premium
amount
@ in RsA
Rs 1,+,,, regular
Rs 25+,,, single
premium
5,+,,, for minor
75+,,, for adults
19+,,, p.a. or
*+,,, for half
yearly and 1+5,,
for monthly.
5+,,,regular
2,+,,, single
/A erm of
the Plan
&eath or low alance
whichever is first
)s per policy term
5+1,+15+2,+25or3,
or as per maturity
age 15+2,+25+3,or
35years for minor
0,+05+7,+9, for
adult
)t the age of
1,,
1, years
5A Premium
payment
fre%uency
Mearly+ alf yearly+
Nuarterly and #ingle
premium
O:onthly with salary
deduction scheme.Q
Mearly+ alf
yearly+
Nuarterly and
#ingle premium
O:onthly with
salary deduction
scheme.Q
Mearly+ alf
yearly+ and
:onthly
Mearly+ alf
yearly+
Nuarterly and
#ingle premium
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
BABASAB PATIL PROJECT REPORT ON MARKETING Page 23
0A :aturity
enefit
otal value of that
you hold in fund
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
BABASAB PATIL PROJECT REPORT ON MARKETING Page 2/
*A:inimum
and
maimum
#um
)ssured
(or #ingle Premium
:in1.,1 time the #P
:aM time the #P
here M as per following tale
)
g
e
,4
3,
314
35
304
/,
/14
/5
/04
0,
M /5 /, 25 15 5
(or Regular Premium:in5 time )P
:aM time the )P
here M as per following tale
)
g
e
,4
3
,
31
4
35
304
/,
/14
/5
/04
55
50
0,
M 1
2
5
1,
5
75 55 3, 2,
)mount
chosen y
the customer
(or #ingle
Prem
ium
:in Rs
2,+,,,
:a Rs
1,+,,+,,,
(or Regular
Prem
ium
:in Rs
5,+,,,
:a Rs
1,+,,+,,,
1,A Cash
withdrawal
option
Mou may withdraw money any
time after D3= full years
Mou may
withdraw
money any
time after
D/=full years
Mou may
withdraw
money any time
after D3= full
years
)fter D3=
years
the
polic
y
hold
er
can
withdraw
ma
of
5,8.
11AInvestm
ent option
J%uity (und
alanced fund
&et fund
Cash fund
Protector
uilder
Jnhancer
:aimiser
Protector
alancer
#ecured
fund
alance
d fund
Ris-
fund
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
The fund value is always depend upon the market
condition. On the total premium the deductions are
)llocation charges
!ther charges
ALLOCATION RATES
Non allocated amount
BABASAB PATIL PROJECT REPORT ON MARKETING Page 25
A$$in2 *33 *i%$ S#n$i"' ICICI Om Ko!,
Mearly
)lloca
tion
@8A
Cumulati
ve
)llocatio
n @8A
Comm
ission
@8A
Mearly
)lloca
tion
@8A
Cumul
ative
)lloca
tion
@8A
Comm
ission
@8A
Mearly
)lloca
tion
@8A
Cumul
ative
)lloca
tion
@8A
Co
mm
issi
on
@8A
Mearly
)lloca
tion
@8A
Cumulati
ve
)llocatio
n@8A
Commiss
ion
@8A
Mear 1 3, 3, /, 35 35 35 9, 9, 9 90 90 1,Mear 2 *9 129 5 *0.5 127.5 5 *2.5 172.5 5 90.5 192.5 3.5,
Mear 3 ** 227 5 *5 222.5 5 *0 209.5 3 90.5 27* 3.5,
Mear / 1,, 327 5 *5 317.5 5 *0 30/.5 2 90.5 375.5 3.5,
Mear 5 1,, /27 5 *5 /12.5 5 *0 /0,.5 2 90.5 /72 3.5,
Mear 0 1,, 527 5 *5 5,7.5 5 *0 550.5 2 90.5 509.5 3.5,
Mear 7 1,, 027 5 *5 0,2.5 5 *0 052.5 2 90.5 005 3.5,
Mear 9 1,, 727 5 *5 0*7.5 5 *0 7/9.5 2 90.5 701.5 3.5,
Mear * 1,, 927 5 *5 7*2.5 5 *0 9//.5 2 90.5 959 3.5,
Mear 1, 1,, *27 5 *5 997.5 5 *0 */,.5 2 90.5 *5/.5 3.5,
Mear 11 1,, 1,27 5 *5 *92.5 5 *0 1,30.5 2 90.5 1,51 3.5,
Mear 12 1,, 1127 5 *5 1,77.5 5 *0 1132.5 2 90.5 11/7.5 3.5,
Mear 13 1,, 1227 5 *5 1172.5 5 *0 1229.5 2 90.5 12// 3.5,
Mear 1/ 1,, 1327 5 *5 1207.5 5 *0 132/.5 2 90.5 13/,.5 3.5,
Mear 15 1,, 1/27 5 *5 1302.5 5 *0 1/2,.5 2 90.5 1/37 3.5,Mear 10 1,, 1527 5 *5 1/57.5 5 *0 1510.5 2 90.5 1533.5 3.5,
Mear 17 1,, 1027 5 *5 1552.5 5 *0 1012.5 2 90.5 103, 3.5,
Mear 19 1,, 1727 5 *5 10/7.5 5 *0 17,9.5 2 90.5 1720.5 3.5,
Mear 1* 1,, 1927 5 *5 17/2.5 5 *0 19,/.5 2 90.5 1923 3.5,
Mear 2, 1,, 1*27 5 *5 1937.5 5 *0 1*,,.5 2 90.5 1*1*.5 3.5,
)verage
allocati
on per
year
1*27
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
In !)' $ong %#n s/
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
owever+ some insurers do guarantee a part of the return. irla+ for
instance+ guarantees a minimum return of 08 in case of Protector option+ /.58 in uilder
and 38 in Jnhancer. irla+ as of ?ovemer 2,,3 has declared+ since inception+ a return
of 13.55 8 on Protector+ 19.238 on uilder and 25.018 on Jnhancer.
BABASAB PATIL PROJECT REPORT ON MARKETING Page 27
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
RESEARCH
METHODOLOGY
RESEARCH METHODOLO4Y
PRO*LEM DEFINITION
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
In the mar-et+ an- interest rates are coming down and peoples
prefer other investment avenues li-e mutual funds. he main focus of this pro"ect is to
-now aout unit4lin-ed policy @ comination of mutual fund and life coverageA+ how this
plan wor-s in the mar-et and how people consider its attriutes and factors.
O*ECTIVE
he main o"ective of the research is to find potential mar-et for
the unit lin-ed plans in angalore city.
SU* O*ECTIVES
1. o -now potential mar-et for life insurance.
2. o -now awareness of different insurance companies.
3. o -now which attriutes people consider most important.
/. o -now what factor people consider while purchasing unit lin-ed policy.
5. o -now the investment criteria
0. o -now in which range people want to invest.
Feeping aove o"ective in mind a %uestionnaire was designed and
field survey conducted in angalore city.
SAMPLE PROFILE
usinessmen+ Jmployees and other are population for this pro"ect.
Jfforts were made to get the respondents with income of Rs 3+,,+,,, more. #ampling
units are ta-en from the angalore city.
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
SAMPLE SI6E
#ample si$e was 1,, in angalore city
SAMPLIN4 TECHNI=UE
#amples were chosen from different areas of angalore i.e. ;ayanagar+ : E
Road+ Corporation area+ Jlectronics city and tried to maintain 1G1G1 ratio of usinessman+
employees and other among the respondents
DATA COLLECTION PROCEDURE
&ata collection for unit lin-ed policy
#econdary data collected from following source
1. 'iterature from )llian$ a"a" office
2. )rticles from Jconomictimes
3. )rticle from Insurance Cover
Primary data was collected through field survey y framing the
%uestionnaire
DATA ANALYSIS TECHNI=UE
he data collected was consolidated+ the sum average was
calculated. Barious charts were prepared which helped to analy$e the data etter .&ata
analysis involved converting of recorded oservation in to descriptive statement.
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
2. he eligiility criteria of the applicant
3. rief idea aout the company called )llian$ a"a" life insurance company
limited.
/. Comparison study of different unit in-ed policies of different companies
5. erms and conditions of different companies unit lin-ed policies
0. &ifferent types of policies issued y )llian$ a"a"
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
FINDINGS
Findings:
1A ave you ought any Insurance policy< -now aout unit lin-ed policy6
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
Awareness of life insurance
96%
4%
know insurance
policy
dont know
insurance policy
Awareness of unitlinked olic!
18%
82%
know unit linked
policy
dont know unit
linked policy
2A Ran- the Insurance companies you are aware of6
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
Respondents ran-ed life insurance companies as elow
Rankin" of Insurance Comanies
#ased on comosite score
0
5
10
15
20
25
30
35
LIC
ICICI
llia
n!"a#a#
$ata
I%
"irla
&unli'e
(i(a
Name of comanies
comositescore
he ran-ing is
1. 'ife Insurance Corporation
2. ICICI
3. )llian$ a"a" 'ife Insurance Company 'imited
/. ata )IE 'ife Insurance Company 'imited
5. )viva 'ife Insurance Company 'imited
3A ave you ought any unit lin-ed policy6
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
!ut of 1,, samples only 2 people ought unit lin-ed policy.
$ercenta"e of resondents w%o%a&e #ou"%t unit linked olic!
0
20
40
60
80
100
120
"ou)*t unit linked
policy
+oesnt ,ou)*t
unitlinked policy
/A )re you interested in uying unit lin-ed policy6
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
$ercenta"e of resondents w%o are
intereste to #u! unit linked olic!
0
10
20
30
40
50
60
-0
80
90
100
Interested to ,uy
unit linked policy
.ot interested to
,uy unit linked
policy
5ARan- the elow attriutes do you consider while purchasing6
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
Consideration of attri#utes
Creation o'estate
16%
Li'e
co(era)e
16%
/ode o'
payin)
preiu
14%
it*draw al
,ene'its
15%
/aturity
,ene'its
15%
&a(in)
coponent
15%
C*ar)es
le(ied
9%
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
0A Ran- the factors do you consider while purchasing 'ife Insurance
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
Resondent(s interest of in&estment in
ercenta"e)In Rs *a+
,o(e 1Lak*
20%
1Lak*2 Lak*s
22%2 Lak*s3
Lak*s
16%
3 Lak*s
5Lak*s
28%
,o(e 5 Lak*s
14%
9A In which fund do you prefer to invest@ran- them accordinglyA
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
Comosite rankin" of &arious fund
232 222246
280
0
50
100
150
200
250
300
uity 'und +e,t 'und Cas* 'und "alance
'und
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
ANALYSIS
ANALYSIS HAS BEEN MADE IN THREE PARTS
Respondents in general
Respondents whose income is more than
Rs Rs 3,00,000 p.a.
Respondents who knows about Unit Linked Policy
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
RESPONDENTS IN GENERAL
INCOME OF THE RESPONDENTS
(our types of income group has een responded+ accordingly respective percentage has
een given.
1. elow Rs 1+5,+,,, 298
2. Rs 1+5,+,,,4Rs 3+,,+,,, p.a. 2,8
3. Rs Rs 3+,,+,,, p.a.45+,,+,,, 3,8
/. )ove Rs 5+,,+,,, 228
BABASAB PATIL PROJECT REPORT ON MARKETING Page /3
Income of resondents
28%
20%30%
22%"elow 150000
150000300000
300000500000
,o(e500000
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
AWARENESS OF LIFE INSURANCE
Awareness of 'ife Insurance
0
20
40
60
80
100
120
7now insurance policy +ont know insurance
policy
)wareness of the life insurance is out of the 1,, samples 2 peoples
don=t -now aout the life insurance.
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
AWARENESS OF UNITLINKED POLICY
Awareness of unitlinked olic!
22%
-8%
know unit linked
policy
dont know unit
linked policy
!ut of *9 people 228 -now aout the unit lin-ed policy.
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
RANKIN4 OF LIFE INSURANCE COMPANIES
Respondents ran-ed life insurance companies as elow
Rankin" of Insurance Comanies
#ased on comosite score
0
5
10
15
20
25
30
35
LIC ICICI
llia
n!"a#a#
$ata
I%
"irla
&unli'e (i(a
Name of comanies
comositescore
he ran-ing is
1. 'ife Insurance Corporation
2. ICICI
3. )llian$ a"a" 'ife Insurance Company 'imited
/. ata )IE 'ife Insurance Company 'imited
5. )viva 'ife Insurance Company 'imited
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
Respondents ran-ed )llian$ a"a" as 3rdamong 0 life insurance companies.hat means
awareness is less aout the company. herefore company should ta-e some measure to
create awareness.
hile purchasing unit lin-ed policy+ people consider the attriutes
li-e Creation o' estate Li'e co(era)e /ode o' payin) preiu it*drawal ,ene'its &a(in)
coponent ec*o uc* iportance t*ey )i(e to eac* attri,ute is )i(en ,elow
Consideration of attri#utesCreation o'
estate
16%
Li'e co(era)e
16%
/ode o'
payin)
preiu
14%
it*draw al
,ene'its
15%
/aturity
,ene'its
15%
&a(in)
coponent
15%
C*ar)es le(ied
9%
hile purchasing life insurance people considered most
important is $i"' &o('%g' than C%'!ion o" 's!!' than s(ing &om.on'n!than other
attriutes li-e m!#%i!/ b'n'"i!s7 +i!)d%+$ b'n'"i!s nd mod' o" ./ing
.%'mi#m 1the least important attriute is &)%g's $'(i'd.
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
)s people consider most important as life coverage+ in the
policy of nit gain they should concentrate on &eath enefits and life coverage period.
)fter consideration of attriutes the net step towards the purchase of life
insurance y the prospective uyer are following factors
1. rand Image
2. Ris- (actor
3. Income
/. )ge factor
5. Influence of relatives and friends
0. :ar-et condition
Consideration of factors w%ile
#u!in" 'ife Insurance
"rand ia)e
14%
isk 'actor
19%
Incoe
19%
)e
18%
elati(es'riend
s
12%
/arket condition
18%
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
Respondents considered very important as Ris, "&!o% than the
factors li-e In&om'7 Ag'7 nd M%,'! &ondi!ions1 *%nd img' as less important and
In"$#'n&' o" %'$!i('s nd "%i'nds as very least important.
)s people are tend to avoid ris- and give more importance to ris-
factor it shows that people are willing to ta-e ris-.
PEOPLE;S INTEREST OF INVESTIN4 IN LIFE INSURANCE
Resondent(s interest of in&estment in
ercenta"e
)in Rs *a +
,o(e 1Lak*
20%
1Lak*2 Lak*s
22%2 Lak*s3
Lak*s16%
3 Lak*s
5Lak*s
28%
,o(e 5 Lak*s
14%
Respondents got a option of five categories as shown aove. he response was
elow Rs 1+,,+,,, 138
Rs 1+,,+,,, 2+,,+,,, 198
Rs 2+,,+,,, Rs 3+,,+,,, p.a. 278
Rs Rs 3+,,+,,, p.a.4 5+,,+,,, 2*8
)ove Rs 5+,,+,,, 138
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
:ost peoples are interested in ta-ing the policy of Rs 3+,,+,,,
p.a. to 5+,,+,,,.?et to it is the policy of Rs2+,,+,,, to Rs 3+,,+,,, p.a..
PEOPLE >S PREFERENCE OF INVESTIN4 PREMIUM AMOUNT
Customer got several option to invest their premium .he preference according to
respondents are given elow
,ra% s%owin" Comosite rankin"
of &arious fund
232 222246
280
0
50
100
150
200
250
300
uity 'und +e,t 'und Cas* 'und "alance
'und
Ran-ings are given elow
1. alanced fund 298
2. J%uity fund 258
3. Cash fund 2/8
/. &et fund 238
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
RESPONDENTS WHOSE INCOME IS MORE THAN
RS Rs 7997999 .11
Rankin" of 'ife Insurancecomanies #ased on t%eir
comosite score
0
5
10
15
20
25
30
35
Lic "irla
&unli'e
ICICI llian!
"a#a#
(i(a $ata
I
Ran-ing according to respondents whose income is more than Rs 3+,,+,,, p.a.
1. 'IC
2. ICICI
3. irla #unlife
/. )llian$ a"a"
5. ata )IE
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
0. )viva
R's.ond'n!s +)os' in&om' is mo%' !)n Rs 7997999 .11
&onsid'%'d !!%ib#!'s s b'$o+
Consideration of Attri#utesCreation o'
estate
16%
Li'e co(era)e
16%
/ode o' payin)
preiu
15%
it*draw al
,ene'its15%
/aturity ,ene'its
14%
&a(in)coponent
16%
C*ar)es la(ied
8%
Respondents considered very important attriute as C%'!ion o" 's!!'7
S(ing &om.on'n!s nd $i"' &o('%g'1 ?et important as Mod' o" ./ing .%'mi#m
and net is Wi!)d%+$ b'n'"i!snet is M!#%i!/ b'n'"i!sand the least important is
C)%g's $'(i'd1
Respondents even consider #aving component and creation of estate as
very important.
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
R's.ond'n!s +)os' in&om' is mo%' !)n Rs 7997999 .11 &onsid'%'d
"&!o%s ""'&!ing !o b#/ $i"' ins#%n&' s b'$o+
-actors considered w%ile
#u!in" 'ife Insurance
"rand ia)e
14%
isk 'actor
18%
Incoe
19%
)e
19%
elati(es'riends
11%
/arket condition
19%
Respondent consideredall the aove4mentioned attriutes as most
important In percentage most important is Ag'7 In&om'7 M%,'! &ondi!ions7 Ris,
F&!o%and least important is *%nd img' nd in"$#'n&' o" %'$!i('s nd "%i'nds1
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
R's.ond'n!s +)os' in&om' is mo%' !)n Rs 7997999 .11 &onsid'%'d !)'
in('s!m'n! &%i!'%i s "o$$o+s
Resondents interest of
in&estment in ercenta"e
)in Rs *a+
"elow
100000
4%100000
200000
23%
200000
350000
23%
350000
500000
31%
,o(e
500000
19%
Respondent interested to invest money more etween Rs7@979990@7997999 .11
?et is Rs
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
R's.ond'n!s +)os' in&om' is mo%' !)n Rs 7997999 .11 &onsid'%'d
in('s!ing !)'i% mon'/ in "o$$o+ing "#nds
$reference of resondents
interest of in&estin" $remium in
&arious funds
uity 'und
22%
+e,t 'und
22%
Cas* 'und
25%
"alance 'und
31%
Ran-ings are given elow
1. alanced fund 318
2. Cash fund 258
3. J%uity fund 228
/. &et fund 228
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
OPINION OF THE RESPONDENTSWHO KNOW ABOUT
THE UNITLINKED POLICY.
ATTRI.UTES C/NSI0ERE0 .Y
RES$/N0ENTS 12I'E $URC2SIN,
UNIT 'IN3E0 $/'ICY
Creation o'
estate
15%Li'e
co(era)e
1-%
/ode o'
payin)
preiu
13%
it*drawa
l ,ene'its
16%
/aturity
,ene'its
14%
&a(in)
coponen
t
15%
C*ar)es
la(ied
10%
Respondents considered very important attriute as Li"' &o('%g' net
important as Wi!)d%+$ b'n'"i!s net is S(ing &om.on'n!s nd C%'!ion o" 's!!'
net important as M!#%i!/ b'n'"i!s net important attriute is Mod' o" ./ing
.%'mi#mand the least important is C)%g's $'(i'd1
H'%' mos! im.o%!n! !o no!' is '('%/ !!%ib#!' is &onsid'%'d
im.o%!n! b's' $$ !)' .'%&'n!g' is mo%' !)n 9B1
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
C/NSI0ERATI/N /- T2E -ACT/RS 12I'E .UYIN, UNIT
'IN3E0 $/'ICY
"rand ia)e
15%
isk 'actor
20%
Incoe
19%
)e
19%
elati(es'riends
10%
/arket condition
1-%
Bery important Ris- factor
'ess important Income+ age
Important :ar-et conditions
?ot important rand image
'east important Influence of relatives friends
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
0
10
20
30
40
50
60
"elow
10000
100004
50000
500004
100000
1000004
200000
,o(e
200000
,RA$2 S2/1IN, $ERCENTA,E
/- $E/$'E 4 T2EIR INTEREST/- INVESTMENT )IN RS $*A*+
Respondents got an option of five categories as shown aove. he response was
elow Rs 1+,,+,,, ,*8
Rs 1+,,+,,, 2+,,+,,, ,,8
Rs 2+,,+,,, Rs 3+,,+,,, p.a. ,*8
Rs Rs 3+,,+,,, p.a.4 5+,,+,,, 558
)ove Rs 5+,,+,,, 278
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
$E/$'E(S CRETERIA T/ INVEST
IN VARI/US -UN0Suity 'und
25%
+e,t 'und
20%
Cas* 'und
23%
"alance
'und
32%
Ran-ings are given elow
1. alanced fund 328
2. J%uity fund 258
3. Cash fund 238
/. &et fund 2,8
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
SUGGESTIONS:
1. he aove study showed that the awareness aout )llian$ a"a" is less . People
ran-ed it 3rd in the life insurance companies .#o companies should ta-e some
measure to create awareness in the minds of customer .(or that it may go for
aggressive advertising campaign or sponsor for some events+ go for anners orhoardings
2. he competitor companies of )'; is very strong in unit lin-ed policies irla
#unlife and 'IC are going etremely well in the mar-et.their growth rates are very
high .#o )'; should highlight their strong points li-e
Choosing the sum assured
'ow allocation charges in the long run
Eood service
'ow switching charges
erm of policy is unlimited
#alary deduction schemes
3. he unit4lin-ed policies are suitale to those who are active investors and at the
same time they want to cover their life.
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
/. here are various categories of people who can e differentiated li-e
:en and omen
:en usually ta-e the ris-+ where as women hesitate to ta-e ris-. #o this policy
is more suitale to men
)ge factor
Moung people are more willing to ta-e the ris-+ where old people are not. #o it
is suitale to young income people
Income group
If income of the person is high than he can ta-e ris- ut low4income group
cant ta-e the ris-. #o this policy is suitale to high4income group people.
5. 'ife insurance is the classical eample of unsought goods. he nature of that is
the consumer does -now aout or does not normally thin- of uying.
It re%uires personal selling support. #o agents should e fully informative and
they should e ale to tell the entire information customer needed.
0. )s awareness is less + )llian$ a"a" should open some more ranches
so that acccess ecomes easy. #o that people can approach the company and ta-e
service.
7. )s people consider ris- factor as very important company should give minimum
guarantee of money so that people may consider this policy as most secured and
also giving good profit.9. Company should come up with group unit lin-ed plans so that people may have
option to go for unit4lin-ed policy.
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
CONCLUSION
In new economy things are moving at a nanosecond pace> that our mar-ets are
characterised y hyper competition> that disruptive technologies are changing every
usiness and every usiness must adapt to the empowered consumer. In such an
environment )'; is performing on a consistence asis. It is not a result of luc-+ tric-
plays or misfortune of the competitors+ ut service and attractive schemes of )';.
)llian$ a"a" sustained efforts are yielding superior long4term result.
he aove study showed that unit lin-ed policy has attractive mar-et. ut main
prolem is awareness. #o )llian$ a"a" should create awareness among the people. hey
should eplain the advantages they are getting out of unit4lin-ed policy. hey should
come up with some salient features li-e different investment criteria+ group investment
plans etc.In India people are not willing to invest their money in mar-et ut they ma-e
idle investment. #o it is the wor- of middlemen win the willingness of people to invest in
mar-et. )lso company should concentrate on death enefit and term of policy.
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
BIBLIOGRAPHY
1. Donald .#.ull aw-ins :ar-eting research measurement and method+
Prentice all of India Private 'imited+?ew &elhi42,,1
2. 'iterature availale at )llian$ a"a" ranch office+ angalore.
3. www.)llian$a"a".com
4. www.economictimes.com
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
APPENDIX
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
MARKET SURVEY ON UNIT LINKED POLICIES
Sir/Madam,
I am MBA student studying in. I am doing survey on unit linked plans.
Please co-operate and spare a few minutes of your time to fill up the following
questionnaire. The information provided by you will be kept confidential since this project
is for academic purpose.
Name :
Add%'ss :
P) 1No :
4'nd'% : Ag' :
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
P%o"'ssionO&.!ion:
Ann#$ in&om': b'$o+ @9999 b@9999099999
& 999990@99999 d bo(' @99999
1. ave you ought any Insurance policy < -now aout unit lin-ed policy6
Mes ?o
2. Ran- the insurance companies you are aware off
' I C )llian$ a"a"
irla #unlife )viva
I CI C I ata )IE
3. Have you bought any unit linked policy?
Yes No
If Yes
Company name :
If No
4. Are you interested in buying unit linked policies
Yes No
If yes
From which company
And why
5 . Rank the below attributes do you consider while purchasing Life Insurance/ Unit
Linked policies (For very important 5 to least important 1)
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COMPARITIVE STUDY OF UNIT LINKED POLICIESANDITS MARKET RESEARCH
)ttriutes 5 / 3 2 1
Creation of estate
'ife coverage
:ode of paying premium
ithdrawal enefits
:aturity enefits
#aving component
Charges levied
0. Ran- the elow factors are you consider while purchasing 'ife Insurance< nit 'in-ed
policies @(or very important 5 to least important 1A
(actors 5 / 3 2 1
rand image
Ris- factor
Income
)ge
Relatives and friends:ar-et conditions
7. ow much do you want to invest6
Below -10000 100000-200000
10000-50000 Above 200000
50000-100000
8. In which fund do you prefer to invest (rank them accordingly)
Equity fund Cash fund
Debt fund Balance fund
han- you