Case Study / Hogan By Karl Lagerfeld

Hogan by Karl Lagerfeld iPhone and iPad applications We developed iPhone and iPad application for a luxury footwear and accessories promotion. Results Achieved:

• Very high-resolution view function adapted to hardware limits by special algorithm

• Function to send products via email

• Function to find a store that carries the item

• Video with Mr. Lagerfeld’s interview integrated

• Great response from end users, according to the survey

Client / Fortess, Hogan Platform / iOS (iPhone and iPad)

Hogan is a Karl Lagerfeld label which is comprised of luxury footwear and accessories designed for trendy yet discerning cosmopolitan women and men.

Case Study / Hogan By Karl Lagerfeld

What the client required Hogan by Karl Lagerfeld requested an iPhone and iPad application as an additional way of promoting their new collection. A mobile application should include product information, campaign images, personal sketches and an interview with Karl Lagerfeld.

The application is supposed to be entirely in black-and-white and includes menu options such as photos, sketches, collection and interview. The photos section will show campaign images of the Fall/Winter 2011-12 collection using both male and female models. This collection includes shoes, jackets and handbags in leather and high-tech materials.

Another section displays personal sketches by Mr. Lagerfeld. Users are able to see drawings of people wearing the collection, as well as individual product sketches. The collection section will show products by themselves. The pictures are high-resolution so that consumers can correctly see the materials and textures of the products. If users tap

Case Study / Hogan By Karl Lagerfeld

the “more” option, they will be able to send products via email and find a store that carries the item.

The most unique part of the application will be Mr. Lagerfeld’s interview. The famed designer discusses inspiration, his take on the collection and specific products from the collection.

What we implemented APRO developed both iPhone and iPad applications which covered all the requirements.

One of the more challenging parts of the implementation was the requirement for the customer to display photos within the application in very high resolution, which the user should be able to leaf through quickly. Unfortunately, current device capabilities were not sufficient to support this requirement in a standard way, so our team implemented a special algorithm which helped to solve the issue.

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