april | 2016 - sea otter classic · massage followed by plenty of time to enjoy the exhibitors,...

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Registration | 2016 Exhibitors | Course Maps | Veterans Program April | 2016 Check the schedule for races, festival activities, and more. Click here . Register for races and rides - online registration closes April 10. Click here . Show your Skipper pride, check out Sea Otter merchandise! Click here . Stay close to the action, book your camping spot now as sites are filling fast. Click here . Enjoy special hotel rates available only to Sea Otter attendees, check them out here . Save money and pre-order festival passes. Click here . Be sure to read all the way through for important event information! Sea Otter Event News

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Page 1: April | 2016 - Sea Otter Classic · massage followed by plenty of time to enjoy the exhibitors, shows and more that make Sea Otter special (a festival pass is included in the ride

Registration | 2016 Exhibitors | Course Maps | Veterans Program

April | 2016

Check the schedule for races, festival activities, and more. Click here.Register for races and rides - online registration closes April 10. Click here.Show your Skipper pride, check out Sea Otter merchandise! Click here. Stay close to the action, book your camping spot now as sites are filling fast. Click here. Enjoy special hotel rates available only to Sea Otter attendees, check them out here. Save money and pre-order festival passes. Click here.

Be sure to read all the way through for important event information!

Sea Otter Event News

Page 2: April | 2016 - Sea Otter Classic · massage followed by plenty of time to enjoy the exhibitors, shows and more that make Sea Otter special (a festival pass is included in the ride

Fix Your Bike On-Site with Park Tool New at Sea Otter for 2016, Park Tool will be setting up fivefreestanding Workstations with the most common toolsneeded to fix and tweak most bikes at the event. Learn morehere.

Vélofix: Gran Fondo Ride Checklist From gear to grub, make sure you're ready for your big day.The Velofix Sea Otter Classic Gran Fondo is coming up fast!We wanted to share our pre-ride checklist so that you'reready to have an awesome day on Saturday, April 16!

Get Online with Bollé MassCloud

Need to check your email or upload a shot to social media?Swing by the Bollé booth (#748) and sign on to the"MassCloud" the company is providing. Get wifi speeds onyour mobile device!

Countdown to Brompton World Champs With the Brompton World Championships event at Sea Otteralmost here, make sure you're ready to race. Remember, allparticipants must be on a Brompton bike and all on-sitequestions must go to Brompton staff at booth #750! Get yoursport coat, ties, and Bromptons ready, and read more here.

Wake Up with Peet's Coffee and Tea! Peet's Coffee is proud to sponsor the Sea Otter Classic. Fordecades, Peet's coffee shops have been regular gatheringspots for the California cycling community. In 1966, AlfredPeet opened his first store on Vine and Walnut in Berkeley,California, introducing America to a new style of coffee,unlike anything Americans had tasted before. As the originalcraft coffee, Peet's is dedicated to small-batch roasting,superior quality beans, freshness and a darker roasting stylethat produces a rich, flavorful cup. This year marks theirgolden anniversary, learn more here.

Pro or No, Check Out the SRAM Pump Park The SRAM Pump Park returns to Sea Otter this year with apro-only invitational on Thursday and Friday followed by aweekend open to the public so you can test your skills upagainst what you saw from the best. See the schedule andfind out more details here.

Page 3: April | 2016 - Sea Otter Classic · massage followed by plenty of time to enjoy the exhibitors, shows and more that make Sea Otter special (a festival pass is included in the ride

Fuel Your Ride with Fluid Fluid Sports Nutrition is proud to be the Official HydrationSponsor of the 2016 Sea Otter Classic. FluidPerformance, Blueberry Pomegranate, will be available toracers and spectators at over 40 hydration stationsthroughout the event and at all of the aid stations on-courseduring both Gran Fondos. Learn more here.

Navigate Sea Otter Trails with Avenza App Laguna Seca Recreation Area and the trails around Fort Ordare a big place. Take precautions to avoid getting lost,including downloading the Avenza PDF map reader app,which works with your mobile device to orient you on a PDFmap. Download the app for iOS or Android and use this BLMmap to help stay safe!

Get 15% Off a Fitbit Tracker!

Train smarter with Fitbit. Race participants get an exclusive15% off up to two Fitbit trackers! Activate your discount here.

Smile for FinisherPix! Remember your ride forever with a shot from FinisherPix.They'll have photographers stationed along event rides tocapture the action. Be sure to smile and then checkSeaOtterClassic.com after the event for athlete photos!

Grind Some Gravel - Then Relax! Tour some of Central California's best back roads, completewith big views and little traffic on the Raleigh Open RoadTour. Then return to the festival and enjoy a meal andmassage followed by plenty of time to enjoy the exhibitors,shows and more that make Sea Otter special (a festival passis included in the ride fee). Find out more about this new-for-2016 event here.

First Haibike eMTB race epowered by Bosch The "swale" area above the festival will play host to the first-ever epowered race at Sea Otter. The 2016 Haibike eMTBRace epowered by Bosch will pit riders against a short track-style course and each other. Learn more and sign up today!

Page 4: April | 2016 - Sea Otter Classic · massage followed by plenty of time to enjoy the exhibitors, shows and more that make Sea Otter special (a festival pass is included in the ride

Register Your Drone Planning to fly a drone during Sea Otter? To keep everyonesafe at the venue, all drone pilots must register with staff atthe Media Center, located in the paddock area. Learn whatyou need to do to fly at Sea Otter on the Drone Regulationspage.

Consider CALSTAR Membership Hopefully the last thing you'll need at Sea Otter is an airambulance, but if the moment arrives, the costs can beconsiderable. CALSTAR offers a cost-effective membership toprotect you, just in case. Learn more here.

A Toast to Skipper Grab a specially-made brew while you're at Sea Otter fromSierra Nevada Brewing. The Sea Otter Kölsch is a goldenale with a light body and a kiss of American and Europeanhops, perfect for a spring weekend by the bay. Sierra Nevadawill have five pouring stations in the festival area, includingthe main Sierra Nevada Beer & BBQ Garden. Here's to SeaOtter!

Mike Kludge and the FOCUS Story Life is great when you're on your bike. When you're goingall out, alone or with your mates, neck and neck,surpassing your own expectations and enjoying every pushof the pedal, every mile. Adrenalin pulses at the sight ofevery hill. Every plunging descent. Every tricky obstacle.Adventure is your game. Driven by sheer fun and theultimate experience. At FOCUS, we don't just buildbicycles. We create performance bikes. Bikes for theultimate riding experience. Read more here.

Page 5: April | 2016 - Sea Otter Classic · massage followed by plenty of time to enjoy the exhibitors, shows and more that make Sea Otter special (a festival pass is included in the ride

Remember to Walk Your Bike in the Expo

With some 75,000 people attending Sea Otter in one way oranother over four days, things can get a little crowded in theexpo area. So please walk your bike through the expo areaand save your riding for the beautiful roads and trails allaround!

Know the Sea Otter Dog Policy At Sea Otter, dogs are allowed only in campsites and cannotenter the expo area. If you're planning to bring your pooch tothe event, please read the Sea Otter Dog Policy.

Save on Bollé Helmets On Site at Sea Otter

Leave Sea Otter knowing you've got a new lid heading yourway! Save 20% on Bollé helmets at the Sea Ottermerchandise tent - make sure you've got a great fit and thenpurchase a discounted certificate to redeem as soon as theevent is over.

A Local's Look at Sea Otter Monterey cyclist Mari Lynch has put together acomprehensive look at the Sea Otter Classic and ridingaround Monterey. Check out her site, Bicycling Monterey,for tips on how to make the most of the event and your trip tothe area. Learn more here.

New Products in the Sea Otter Store Don't miss out on new products in the Sea Otter store. Checkout the latest gear, get your Skipper wear, and purchasefestival passes at the discounted pre-event rate!

Book Your Campsite or Hotel Lock in your favorite spot for Sea Otter and start countingdown the days until Monterey. Book a campsite or hotel forSea Otter today - spots fill up fast!

Sponsor Spotlight

Page 6: April | 2016 - Sea Otter Classic · massage followed by plenty of time to enjoy the exhibitors, shows and more that make Sea Otter special (a festival pass is included in the ride

When you see a Subaru driving downthe road or at a trailhead, chances areit will be loaded with a mountain bike,kayak, or skis. That's because theSubaru Symmetrical All-Wheel DriveSystem provides drivers with superiorperformance in all types of conditions -essential for transporting outdoor sportsenthusiasts to the mountains, theriver and those "off the beaten path"destinations with safety andconfidence. You could say that Subaruis the official vehicle of the outdoors.

SRAM(R) is a global manufacturer ofhigh-end bicycle components. Foundedin Chicago, Illinois in September of1987 with the invention of Grip Shift(R)- a revolutionary twist shifter thatenabled shifting gears with the twist ofthe wrist. In 1997 SRAM acquiredSachs Bicycle Components, inSchweinfurt, Germany and expandedits global reach throughout Europe.Today, SRAM is the 2nd largestmanufacturer of bicycle components inthe world. With 3000+ employees, andoffices and manufacturing in 20countries, SRAM is truly a world-classleader in performance bike parts.

The company was established in 1984when George and Janice Watsonopened Ballynure Cycles in the smallvillage of Ballynure, Northern Ireland.In 1989 the shop moved to the largerpremises and was rebranded asChain Reaction Cycles, offeringspecialist brands with everything forsale via mail order.ChainReactionCycles.com websitelaunched in 1999, and the companymoved again to new premises in 2005in order to accommodate a growingproduct inventory and workforce. Asthe World's Largest Online BikeStore, the company provideeverything for the cycling market.

An alliance of like-minded cyclists thatare looking to grow cycling and createan active, sustainable program to dogood deeds in the name of all thingson two wheels. Whether it's supportinginitiatives for trail funding, collectivelylowering the costs of gear and customkits for teams and clubs, or getting theword out worldwide for club events andracing programs, Ridebiker Alliance iscreated to enhance the cyclingexperience. Join the Allianceat ridebiker.com - it's free!

Bonk Breaker(R) Nutrition embodies awhole foods philosophy of using onlysimple, high quality, REAL foodingredients to create delicious tastingand nutritious Energy Bars, ProteinBars, and Energy Chews. Made with10-12 REAL ingredients that you canrecognize and pronounce, all BonkBreaker(R) products are Gluten Freeand made with Non-GMO ingredients.Bonk Breaker(R) is the "OfficialNutrition Partner" of USA Cycling, USASwimming, and countless professional,Olympic, and elite level teams andathletes around the world. Enjoy theride and #FUELYOURJOURNEY

FinisherPix is one of the leadingfinishline and athlete photographycompanies worldwide. What differsthem from their competitors is theperfect combination of experience,high technological standards andtrendy social media know how.FinisherPix has been in the marketand in the sport for over two decadesand they know what's going on outthere. They understand how thisindustry has evolved and what racedirectors & athletes want: Quality.Reliability. Promptness. Personality.Cutting edge technical services.Trends.

Train smarter with Fitbit, an officialfitness tracker of the Sea OtterClassic. Fitbit helps people leadhealthier, more active lives byempowering them with data,inspiration and guidance to reachtheir goals. Fitbit Surge™ lets youtrack and map your rides with built-inGPS, and you can see real-time statson display including distance, heartrate, calories burned and more. Learnhow you can take your training to thenext level at www.fitbit.com.

Fluid(R) helps feed your potential withsuperior hydration and recovery drinkmixes. Exclusively made in California,Fluid(R) products have short, simpleingredient lists and a no-nonsenseapproach to combining what you needwith a taste you'll actually enjoy. TryFluid(R) Performance for during activityelectrolyte replenishment and Fluid(R)Recovery for post-workout protein andmuscle repair.

In 1966, Alfred Peet opened his firststore on Vine and Walnut in Berkeleyand Peet's has been committed to theBay Area community ever since. Asthe pioneer of the craft coffeemovement in America, Peet's isdedicated to small-batch roasting,superior quality beans, freshness anda darker roasting style that produces arich, flavorful cup. Peet's is locallyroasted in the first LEED(R) Goldcertified roaster in the nation.

Page 7: April | 2016 - Sea Otter Classic · massage followed by plenty of time to enjoy the exhibitors, shows and more that make Sea Otter special (a festival pass is included in the ride

Get Involved

IMBA Hires New Director for Trail Building Team James Clark has joined IMBA's leadership team, serving as the Director of Trail Solutions.The Trail Solutions team of professional trail designers and builders is one of the world'smost respected providers of natural-surface trails, with experience on more than 350 trailprojects in Australia, Canada, China, Hong Kong, Italy, Mexico, Singapore, Switzerlandand the United States. Learn more here.

NASCAR Stars Join "Ride on Atlanta" Sprint Cup champions Jimmie Johnson and Matt Kenseth recently took part in People forBikes' fundraiser ride from Asheville to Charlotte in North Carolina to promote a safeenvironment on the road for bikes and cars. See more at USAToday.com.

Bicycle Leadership Conference

Last Chance to Register! The Bicycle Leadership Conference begins on April 12, so there's no time to waste if you'replanning to attend and still need to register. This year's theme, "Thriving in a ChangingWorld," features a diverse group of sessions on the shores of spectacular Monterey Bay.Learn more here.

www.SeaOtterClassic.com 800.218.8411

Page 8: April | 2016 - Sea Otter Classic · massage followed by plenty of time to enjoy the exhibitors, shows and more that make Sea Otter special (a festival pass is included in the ride