april 2016 marketing update€¦ · april 2016 marketing update . 2 marketing update april 3, 2015...
TRANSCRIPT
-shy‐13 113 -shy‐13
MARKETING UPDATE April 3 2015
April 2016
MARKETING UPDATE
-shy‐13 213 -shy‐13
MARKETING UPDATE April 3 2015
Brand Boost
PWUC
Spring Savings Site
April 2016
WHATrsquoS NEW BRAND BOOST The Red Lion Brand Boost program launched last month and now gives all owners a quick view on the standards program and how to comply within the required timeframes
PWUC IS LIVE In anticipation of the upcoming Hotel RL openings Project Wake Up Call charities were launched in DC Spokane Olympia and Salt Lake City Learn more about each new charity httpwwwprojectwakeupcallcom
WINTER CAMPAIGN The Make 2016 WorthIt campaign surpassed 2015 figures by 117 There were a total of 88049 rooms sold with an ADR of $8571
SPRING CAMPAIGN The Spring Campaign launched March 15 immediately following the Daylight Savings limited time offer The campaign is already halfway complete and producing strong results
LAUNCHED GROUP BOOKINGS MADE ez ) The new group sales and meeting desk site went live and enables sales teams to be highly responsive to the small group segment and generate incremental revenue for our hotels
-shy‐13 313 -shy‐13
MARKETING UPDATE April 3 2015
WRLTVCOM IS NOW LIVE
DIGITAL MARKETING
The first 31 days of the Make 2016 WorthIt campaign resulted in 117 increase over the first 31 days of the 2015 Winter Long Tail with an additional 313 for the remaining 24-day extension of the 2016 campaign window
Make 2016 WorthIt Campaign Results included
Room Nights 88049 ADR $8571 LOS 155
April 2016
From lectures to performances to hands-on demonstrations we invite people from all walks of life to share their knowledge and passion for Creativity Innovation and Awareness
Share in the excitement as we add more talented presentations from The Living Stage by subscribing to WRLTVcom
-shy‐13 413 -shy‐13
MARKETING UPDATE April 3 2015
CRISIS COMMUNICATIONS
Property Level Crisis Communications
The RLHC Hotel Crisis Communications program was developed as a 247365 emergency response service supported by RLHC Corporate Communications Customer Direct and MMGY Global Public Relations to react quickly to any situation that could negatively impact the reputation of your hotel or the entire brand
Make sure you know the right contacts to reach out to if an incident occurs
April 2016
A NEW FOCUS ON PUBLIC RELATIONS
RLHC Retains MMGY Global as Agency of Record
The company has engaged MMGY Global a New York-based PR agency whose specialty is travel and hospitality In addition to RLHC their client roster includes Intrepid Travel Trump Hotels Lufthansa Airlines Renaissance Hotels and more Their team will be helping to generate press and social media mentions about upcoming hotel openings events and digital promotions
PRESS HIGHLIGHTS
USA TODAY ndash February 2016
-shy‐13 513 -shy‐13
MARKETING UPDATE April 3 2015
Caroline Czirr Vice President of Digital Marketing
Caroline brings with her more than 17 years of branding and marketing experience in the hospitality industry working primarily for Kimpton Hotel and Restaurant Group and Vail Resorts She holds a bachelors in Fine Arts and Communications with a major in film production from Loyola Marymount University She started her career working for studios such as Columbia Pictures Miramax and New Line Pictures Caroline has spent the last several years as an entrepreneur working on several successful start-ups but most recognized for her work as EVP of Club W LLC a successful direct-to-consumer winery and wine club that is revolutionizing the way people discover buy and share wine
Meet Our Marketing Additions
Jennifer Bartsch Executive Administrative Assistant to the CMO
Jennifer joins the RLHC team as Executive Administrative Assistant to Bill Linehan EVP and Chief Marketing Officer She received a bachelorrsquos degree in Organizational Management from Vanguard University of Southern California and brings five years of experience as the former Executive Admin to the CEO and CFO of Quiznos Outside of work Jennifer spends her free time with her husband and twins Ayden and Addison She will report from the Denver Design Center
Ramsey Pruchnic VP Marketing Systems amp Data Management Platforms
Ramsey joins RLHC as an experienced marketing technologist with both agency and client experience primarily within the tech industry He manages our marketing data as well as email and social media distribution channels He joins us most recently from Remitly a financial technology firm and Microsoft where he managed multiple marketing channels and programs from social media to product launches and brand campaigns Ramsey graduated from Eastern Washington University and is earning a masterrsquos degree in Organizational Leadership from Gonzaga University
April 2016
-shy‐13 613 -shy‐13
MARKETING UPDATE April 3 2015
Wayne Shih Director of Revenue Strategy Distribution Revenue Wayne joins the RLHC Distribution Revenue team with more than 13 years of hospitality and sales experience
He began his career in hospitality as the Front Desk Agent at a San Francisco boutique hotel Wayne quickly acquired the skills and knowledge to become a Sales Analyst and later Revenue Manager for the Island Hotel in Newport Beach where he worked with Cari Kalapis RLHC Director of Revenue Strategy before she joined the RLHC team Most recently Wayne worked as a realtor for First Team Estates and Coldwell Banker Residential Brokerage
In his new role Wayne will report to Paul Chappelle Senior Director Revenue Strategy and report remotely from Southern California In his free time he enjoys biking camping and attending live sporting events
Meet Our Marketing Additions
April Weatherley Revenue Manager Distribution Revenue April (officially) joins the RLHC team after more than 10 years with Customer Direct the Guest Relations partner of RLHC
As the Client Services Manager at Customer Direct April specialized in call center management customer service and conflict resolution She worked closely with Jason Thielbahr SVP Revenue Optimization and Distribution Services as well as the Marketing team In her new role she will report to Paul Chappelle Senior Director Revenue Strategy and focus primarily on hotel performance reservations activity and channel analysis She will report remotely from the St Louis Missouri area
Dave Staab Graphic Designer Dave joins the RLHC Marketing team as an experienced graphic designer with more than 14 years of experience and expertise in digital media art direction and Adobe Creative Suite Previous to RLHC he worked with companies including Dex One Kroger Element 95 and Sports Authority where he led a team of design professionals and built advertising layout Dave holds a bachelorrsquos from the Art Institute of Colorado as well as a business certificate and associatersquos in Marketing He reports to Sarah Frank Senior Director Brand Marketing and will work from the RLHC Design Center in Denver Outside of the office Dave enjoys entering BBQ competitions running anything from a 5K to a marathon skiing camping in National parks and volunteering
April 2016
-shy‐13 213 -shy‐13
MARKETING UPDATE April 3 2015
Brand Boost
PWUC
Spring Savings Site
April 2016
WHATrsquoS NEW BRAND BOOST The Red Lion Brand Boost program launched last month and now gives all owners a quick view on the standards program and how to comply within the required timeframes
PWUC IS LIVE In anticipation of the upcoming Hotel RL openings Project Wake Up Call charities were launched in DC Spokane Olympia and Salt Lake City Learn more about each new charity httpwwwprojectwakeupcallcom
WINTER CAMPAIGN The Make 2016 WorthIt campaign surpassed 2015 figures by 117 There were a total of 88049 rooms sold with an ADR of $8571
SPRING CAMPAIGN The Spring Campaign launched March 15 immediately following the Daylight Savings limited time offer The campaign is already halfway complete and producing strong results
LAUNCHED GROUP BOOKINGS MADE ez ) The new group sales and meeting desk site went live and enables sales teams to be highly responsive to the small group segment and generate incremental revenue for our hotels
-shy‐13 313 -shy‐13
MARKETING UPDATE April 3 2015
WRLTVCOM IS NOW LIVE
DIGITAL MARKETING
The first 31 days of the Make 2016 WorthIt campaign resulted in 117 increase over the first 31 days of the 2015 Winter Long Tail with an additional 313 for the remaining 24-day extension of the 2016 campaign window
Make 2016 WorthIt Campaign Results included
Room Nights 88049 ADR $8571 LOS 155
April 2016
From lectures to performances to hands-on demonstrations we invite people from all walks of life to share their knowledge and passion for Creativity Innovation and Awareness
Share in the excitement as we add more talented presentations from The Living Stage by subscribing to WRLTVcom
-shy‐13 413 -shy‐13
MARKETING UPDATE April 3 2015
CRISIS COMMUNICATIONS
Property Level Crisis Communications
The RLHC Hotel Crisis Communications program was developed as a 247365 emergency response service supported by RLHC Corporate Communications Customer Direct and MMGY Global Public Relations to react quickly to any situation that could negatively impact the reputation of your hotel or the entire brand
Make sure you know the right contacts to reach out to if an incident occurs
April 2016
A NEW FOCUS ON PUBLIC RELATIONS
RLHC Retains MMGY Global as Agency of Record
The company has engaged MMGY Global a New York-based PR agency whose specialty is travel and hospitality In addition to RLHC their client roster includes Intrepid Travel Trump Hotels Lufthansa Airlines Renaissance Hotels and more Their team will be helping to generate press and social media mentions about upcoming hotel openings events and digital promotions
PRESS HIGHLIGHTS
USA TODAY ndash February 2016
-shy‐13 513 -shy‐13
MARKETING UPDATE April 3 2015
Caroline Czirr Vice President of Digital Marketing
Caroline brings with her more than 17 years of branding and marketing experience in the hospitality industry working primarily for Kimpton Hotel and Restaurant Group and Vail Resorts She holds a bachelors in Fine Arts and Communications with a major in film production from Loyola Marymount University She started her career working for studios such as Columbia Pictures Miramax and New Line Pictures Caroline has spent the last several years as an entrepreneur working on several successful start-ups but most recognized for her work as EVP of Club W LLC a successful direct-to-consumer winery and wine club that is revolutionizing the way people discover buy and share wine
Meet Our Marketing Additions
Jennifer Bartsch Executive Administrative Assistant to the CMO
Jennifer joins the RLHC team as Executive Administrative Assistant to Bill Linehan EVP and Chief Marketing Officer She received a bachelorrsquos degree in Organizational Management from Vanguard University of Southern California and brings five years of experience as the former Executive Admin to the CEO and CFO of Quiznos Outside of work Jennifer spends her free time with her husband and twins Ayden and Addison She will report from the Denver Design Center
Ramsey Pruchnic VP Marketing Systems amp Data Management Platforms
Ramsey joins RLHC as an experienced marketing technologist with both agency and client experience primarily within the tech industry He manages our marketing data as well as email and social media distribution channels He joins us most recently from Remitly a financial technology firm and Microsoft where he managed multiple marketing channels and programs from social media to product launches and brand campaigns Ramsey graduated from Eastern Washington University and is earning a masterrsquos degree in Organizational Leadership from Gonzaga University
April 2016
-shy‐13 613 -shy‐13
MARKETING UPDATE April 3 2015
Wayne Shih Director of Revenue Strategy Distribution Revenue Wayne joins the RLHC Distribution Revenue team with more than 13 years of hospitality and sales experience
He began his career in hospitality as the Front Desk Agent at a San Francisco boutique hotel Wayne quickly acquired the skills and knowledge to become a Sales Analyst and later Revenue Manager for the Island Hotel in Newport Beach where he worked with Cari Kalapis RLHC Director of Revenue Strategy before she joined the RLHC team Most recently Wayne worked as a realtor for First Team Estates and Coldwell Banker Residential Brokerage
In his new role Wayne will report to Paul Chappelle Senior Director Revenue Strategy and report remotely from Southern California In his free time he enjoys biking camping and attending live sporting events
Meet Our Marketing Additions
April Weatherley Revenue Manager Distribution Revenue April (officially) joins the RLHC team after more than 10 years with Customer Direct the Guest Relations partner of RLHC
As the Client Services Manager at Customer Direct April specialized in call center management customer service and conflict resolution She worked closely with Jason Thielbahr SVP Revenue Optimization and Distribution Services as well as the Marketing team In her new role she will report to Paul Chappelle Senior Director Revenue Strategy and focus primarily on hotel performance reservations activity and channel analysis She will report remotely from the St Louis Missouri area
Dave Staab Graphic Designer Dave joins the RLHC Marketing team as an experienced graphic designer with more than 14 years of experience and expertise in digital media art direction and Adobe Creative Suite Previous to RLHC he worked with companies including Dex One Kroger Element 95 and Sports Authority where he led a team of design professionals and built advertising layout Dave holds a bachelorrsquos from the Art Institute of Colorado as well as a business certificate and associatersquos in Marketing He reports to Sarah Frank Senior Director Brand Marketing and will work from the RLHC Design Center in Denver Outside of the office Dave enjoys entering BBQ competitions running anything from a 5K to a marathon skiing camping in National parks and volunteering
April 2016
-shy‐13 313 -shy‐13
MARKETING UPDATE April 3 2015
WRLTVCOM IS NOW LIVE
DIGITAL MARKETING
The first 31 days of the Make 2016 WorthIt campaign resulted in 117 increase over the first 31 days of the 2015 Winter Long Tail with an additional 313 for the remaining 24-day extension of the 2016 campaign window
Make 2016 WorthIt Campaign Results included
Room Nights 88049 ADR $8571 LOS 155
April 2016
From lectures to performances to hands-on demonstrations we invite people from all walks of life to share their knowledge and passion for Creativity Innovation and Awareness
Share in the excitement as we add more talented presentations from The Living Stage by subscribing to WRLTVcom
-shy‐13 413 -shy‐13
MARKETING UPDATE April 3 2015
CRISIS COMMUNICATIONS
Property Level Crisis Communications
The RLHC Hotel Crisis Communications program was developed as a 247365 emergency response service supported by RLHC Corporate Communications Customer Direct and MMGY Global Public Relations to react quickly to any situation that could negatively impact the reputation of your hotel or the entire brand
Make sure you know the right contacts to reach out to if an incident occurs
April 2016
A NEW FOCUS ON PUBLIC RELATIONS
RLHC Retains MMGY Global as Agency of Record
The company has engaged MMGY Global a New York-based PR agency whose specialty is travel and hospitality In addition to RLHC their client roster includes Intrepid Travel Trump Hotels Lufthansa Airlines Renaissance Hotels and more Their team will be helping to generate press and social media mentions about upcoming hotel openings events and digital promotions
PRESS HIGHLIGHTS
USA TODAY ndash February 2016
-shy‐13 513 -shy‐13
MARKETING UPDATE April 3 2015
Caroline Czirr Vice President of Digital Marketing
Caroline brings with her more than 17 years of branding and marketing experience in the hospitality industry working primarily for Kimpton Hotel and Restaurant Group and Vail Resorts She holds a bachelors in Fine Arts and Communications with a major in film production from Loyola Marymount University She started her career working for studios such as Columbia Pictures Miramax and New Line Pictures Caroline has spent the last several years as an entrepreneur working on several successful start-ups but most recognized for her work as EVP of Club W LLC a successful direct-to-consumer winery and wine club that is revolutionizing the way people discover buy and share wine
Meet Our Marketing Additions
Jennifer Bartsch Executive Administrative Assistant to the CMO
Jennifer joins the RLHC team as Executive Administrative Assistant to Bill Linehan EVP and Chief Marketing Officer She received a bachelorrsquos degree in Organizational Management from Vanguard University of Southern California and brings five years of experience as the former Executive Admin to the CEO and CFO of Quiznos Outside of work Jennifer spends her free time with her husband and twins Ayden and Addison She will report from the Denver Design Center
Ramsey Pruchnic VP Marketing Systems amp Data Management Platforms
Ramsey joins RLHC as an experienced marketing technologist with both agency and client experience primarily within the tech industry He manages our marketing data as well as email and social media distribution channels He joins us most recently from Remitly a financial technology firm and Microsoft where he managed multiple marketing channels and programs from social media to product launches and brand campaigns Ramsey graduated from Eastern Washington University and is earning a masterrsquos degree in Organizational Leadership from Gonzaga University
April 2016
-shy‐13 613 -shy‐13
MARKETING UPDATE April 3 2015
Wayne Shih Director of Revenue Strategy Distribution Revenue Wayne joins the RLHC Distribution Revenue team with more than 13 years of hospitality and sales experience
He began his career in hospitality as the Front Desk Agent at a San Francisco boutique hotel Wayne quickly acquired the skills and knowledge to become a Sales Analyst and later Revenue Manager for the Island Hotel in Newport Beach where he worked with Cari Kalapis RLHC Director of Revenue Strategy before she joined the RLHC team Most recently Wayne worked as a realtor for First Team Estates and Coldwell Banker Residential Brokerage
In his new role Wayne will report to Paul Chappelle Senior Director Revenue Strategy and report remotely from Southern California In his free time he enjoys biking camping and attending live sporting events
Meet Our Marketing Additions
April Weatherley Revenue Manager Distribution Revenue April (officially) joins the RLHC team after more than 10 years with Customer Direct the Guest Relations partner of RLHC
As the Client Services Manager at Customer Direct April specialized in call center management customer service and conflict resolution She worked closely with Jason Thielbahr SVP Revenue Optimization and Distribution Services as well as the Marketing team In her new role she will report to Paul Chappelle Senior Director Revenue Strategy and focus primarily on hotel performance reservations activity and channel analysis She will report remotely from the St Louis Missouri area
Dave Staab Graphic Designer Dave joins the RLHC Marketing team as an experienced graphic designer with more than 14 years of experience and expertise in digital media art direction and Adobe Creative Suite Previous to RLHC he worked with companies including Dex One Kroger Element 95 and Sports Authority where he led a team of design professionals and built advertising layout Dave holds a bachelorrsquos from the Art Institute of Colorado as well as a business certificate and associatersquos in Marketing He reports to Sarah Frank Senior Director Brand Marketing and will work from the RLHC Design Center in Denver Outside of the office Dave enjoys entering BBQ competitions running anything from a 5K to a marathon skiing camping in National parks and volunteering
April 2016
-shy‐13 413 -shy‐13
MARKETING UPDATE April 3 2015
CRISIS COMMUNICATIONS
Property Level Crisis Communications
The RLHC Hotel Crisis Communications program was developed as a 247365 emergency response service supported by RLHC Corporate Communications Customer Direct and MMGY Global Public Relations to react quickly to any situation that could negatively impact the reputation of your hotel or the entire brand
Make sure you know the right contacts to reach out to if an incident occurs
April 2016
A NEW FOCUS ON PUBLIC RELATIONS
RLHC Retains MMGY Global as Agency of Record
The company has engaged MMGY Global a New York-based PR agency whose specialty is travel and hospitality In addition to RLHC their client roster includes Intrepid Travel Trump Hotels Lufthansa Airlines Renaissance Hotels and more Their team will be helping to generate press and social media mentions about upcoming hotel openings events and digital promotions
PRESS HIGHLIGHTS
USA TODAY ndash February 2016
-shy‐13 513 -shy‐13
MARKETING UPDATE April 3 2015
Caroline Czirr Vice President of Digital Marketing
Caroline brings with her more than 17 years of branding and marketing experience in the hospitality industry working primarily for Kimpton Hotel and Restaurant Group and Vail Resorts She holds a bachelors in Fine Arts and Communications with a major in film production from Loyola Marymount University She started her career working for studios such as Columbia Pictures Miramax and New Line Pictures Caroline has spent the last several years as an entrepreneur working on several successful start-ups but most recognized for her work as EVP of Club W LLC a successful direct-to-consumer winery and wine club that is revolutionizing the way people discover buy and share wine
Meet Our Marketing Additions
Jennifer Bartsch Executive Administrative Assistant to the CMO
Jennifer joins the RLHC team as Executive Administrative Assistant to Bill Linehan EVP and Chief Marketing Officer She received a bachelorrsquos degree in Organizational Management from Vanguard University of Southern California and brings five years of experience as the former Executive Admin to the CEO and CFO of Quiznos Outside of work Jennifer spends her free time with her husband and twins Ayden and Addison She will report from the Denver Design Center
Ramsey Pruchnic VP Marketing Systems amp Data Management Platforms
Ramsey joins RLHC as an experienced marketing technologist with both agency and client experience primarily within the tech industry He manages our marketing data as well as email and social media distribution channels He joins us most recently from Remitly a financial technology firm and Microsoft where he managed multiple marketing channels and programs from social media to product launches and brand campaigns Ramsey graduated from Eastern Washington University and is earning a masterrsquos degree in Organizational Leadership from Gonzaga University
April 2016
-shy‐13 613 -shy‐13
MARKETING UPDATE April 3 2015
Wayne Shih Director of Revenue Strategy Distribution Revenue Wayne joins the RLHC Distribution Revenue team with more than 13 years of hospitality and sales experience
He began his career in hospitality as the Front Desk Agent at a San Francisco boutique hotel Wayne quickly acquired the skills and knowledge to become a Sales Analyst and later Revenue Manager for the Island Hotel in Newport Beach where he worked with Cari Kalapis RLHC Director of Revenue Strategy before she joined the RLHC team Most recently Wayne worked as a realtor for First Team Estates and Coldwell Banker Residential Brokerage
In his new role Wayne will report to Paul Chappelle Senior Director Revenue Strategy and report remotely from Southern California In his free time he enjoys biking camping and attending live sporting events
Meet Our Marketing Additions
April Weatherley Revenue Manager Distribution Revenue April (officially) joins the RLHC team after more than 10 years with Customer Direct the Guest Relations partner of RLHC
As the Client Services Manager at Customer Direct April specialized in call center management customer service and conflict resolution She worked closely with Jason Thielbahr SVP Revenue Optimization and Distribution Services as well as the Marketing team In her new role she will report to Paul Chappelle Senior Director Revenue Strategy and focus primarily on hotel performance reservations activity and channel analysis She will report remotely from the St Louis Missouri area
Dave Staab Graphic Designer Dave joins the RLHC Marketing team as an experienced graphic designer with more than 14 years of experience and expertise in digital media art direction and Adobe Creative Suite Previous to RLHC he worked with companies including Dex One Kroger Element 95 and Sports Authority where he led a team of design professionals and built advertising layout Dave holds a bachelorrsquos from the Art Institute of Colorado as well as a business certificate and associatersquos in Marketing He reports to Sarah Frank Senior Director Brand Marketing and will work from the RLHC Design Center in Denver Outside of the office Dave enjoys entering BBQ competitions running anything from a 5K to a marathon skiing camping in National parks and volunteering
April 2016
-shy‐13 513 -shy‐13
MARKETING UPDATE April 3 2015
Caroline Czirr Vice President of Digital Marketing
Caroline brings with her more than 17 years of branding and marketing experience in the hospitality industry working primarily for Kimpton Hotel and Restaurant Group and Vail Resorts She holds a bachelors in Fine Arts and Communications with a major in film production from Loyola Marymount University She started her career working for studios such as Columbia Pictures Miramax and New Line Pictures Caroline has spent the last several years as an entrepreneur working on several successful start-ups but most recognized for her work as EVP of Club W LLC a successful direct-to-consumer winery and wine club that is revolutionizing the way people discover buy and share wine
Meet Our Marketing Additions
Jennifer Bartsch Executive Administrative Assistant to the CMO
Jennifer joins the RLHC team as Executive Administrative Assistant to Bill Linehan EVP and Chief Marketing Officer She received a bachelorrsquos degree in Organizational Management from Vanguard University of Southern California and brings five years of experience as the former Executive Admin to the CEO and CFO of Quiznos Outside of work Jennifer spends her free time with her husband and twins Ayden and Addison She will report from the Denver Design Center
Ramsey Pruchnic VP Marketing Systems amp Data Management Platforms
Ramsey joins RLHC as an experienced marketing technologist with both agency and client experience primarily within the tech industry He manages our marketing data as well as email and social media distribution channels He joins us most recently from Remitly a financial technology firm and Microsoft where he managed multiple marketing channels and programs from social media to product launches and brand campaigns Ramsey graduated from Eastern Washington University and is earning a masterrsquos degree in Organizational Leadership from Gonzaga University
April 2016
-shy‐13 613 -shy‐13
MARKETING UPDATE April 3 2015
Wayne Shih Director of Revenue Strategy Distribution Revenue Wayne joins the RLHC Distribution Revenue team with more than 13 years of hospitality and sales experience
He began his career in hospitality as the Front Desk Agent at a San Francisco boutique hotel Wayne quickly acquired the skills and knowledge to become a Sales Analyst and later Revenue Manager for the Island Hotel in Newport Beach where he worked with Cari Kalapis RLHC Director of Revenue Strategy before she joined the RLHC team Most recently Wayne worked as a realtor for First Team Estates and Coldwell Banker Residential Brokerage
In his new role Wayne will report to Paul Chappelle Senior Director Revenue Strategy and report remotely from Southern California In his free time he enjoys biking camping and attending live sporting events
Meet Our Marketing Additions
April Weatherley Revenue Manager Distribution Revenue April (officially) joins the RLHC team after more than 10 years with Customer Direct the Guest Relations partner of RLHC
As the Client Services Manager at Customer Direct April specialized in call center management customer service and conflict resolution She worked closely with Jason Thielbahr SVP Revenue Optimization and Distribution Services as well as the Marketing team In her new role she will report to Paul Chappelle Senior Director Revenue Strategy and focus primarily on hotel performance reservations activity and channel analysis She will report remotely from the St Louis Missouri area
Dave Staab Graphic Designer Dave joins the RLHC Marketing team as an experienced graphic designer with more than 14 years of experience and expertise in digital media art direction and Adobe Creative Suite Previous to RLHC he worked with companies including Dex One Kroger Element 95 and Sports Authority where he led a team of design professionals and built advertising layout Dave holds a bachelorrsquos from the Art Institute of Colorado as well as a business certificate and associatersquos in Marketing He reports to Sarah Frank Senior Director Brand Marketing and will work from the RLHC Design Center in Denver Outside of the office Dave enjoys entering BBQ competitions running anything from a 5K to a marathon skiing camping in National parks and volunteering
April 2016
-shy‐13 613 -shy‐13
MARKETING UPDATE April 3 2015
Wayne Shih Director of Revenue Strategy Distribution Revenue Wayne joins the RLHC Distribution Revenue team with more than 13 years of hospitality and sales experience
He began his career in hospitality as the Front Desk Agent at a San Francisco boutique hotel Wayne quickly acquired the skills and knowledge to become a Sales Analyst and later Revenue Manager for the Island Hotel in Newport Beach where he worked with Cari Kalapis RLHC Director of Revenue Strategy before she joined the RLHC team Most recently Wayne worked as a realtor for First Team Estates and Coldwell Banker Residential Brokerage
In his new role Wayne will report to Paul Chappelle Senior Director Revenue Strategy and report remotely from Southern California In his free time he enjoys biking camping and attending live sporting events
Meet Our Marketing Additions
April Weatherley Revenue Manager Distribution Revenue April (officially) joins the RLHC team after more than 10 years with Customer Direct the Guest Relations partner of RLHC
As the Client Services Manager at Customer Direct April specialized in call center management customer service and conflict resolution She worked closely with Jason Thielbahr SVP Revenue Optimization and Distribution Services as well as the Marketing team In her new role she will report to Paul Chappelle Senior Director Revenue Strategy and focus primarily on hotel performance reservations activity and channel analysis She will report remotely from the St Louis Missouri area
Dave Staab Graphic Designer Dave joins the RLHC Marketing team as an experienced graphic designer with more than 14 years of experience and expertise in digital media art direction and Adobe Creative Suite Previous to RLHC he worked with companies including Dex One Kroger Element 95 and Sports Authority where he led a team of design professionals and built advertising layout Dave holds a bachelorrsquos from the Art Institute of Colorado as well as a business certificate and associatersquos in Marketing He reports to Sarah Frank Senior Director Brand Marketing and will work from the RLHC Design Center in Denver Outside of the office Dave enjoys entering BBQ competitions running anything from a 5K to a marathon skiing camping in National parks and volunteering
April 2016