april, 2012 - content.harstatic.com · april, 2012 . summary of key findings report compiled by:...

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April, 2012

Summary of Key Findings

Report compiled by:

• Online Tracking will not REPLACE email and phone contact, but is a nice adjunct

• Electronic signature usage is strong and satisfaction levels are high

• Usage is minimal for online transaction tools to date

• Those that have used them are highly satisfied

• Strong consumer interest in having access to online transaction tools

How would you define your interest in real estate currently? (Choose all that apply)


What type of residence did you purchase?


High satisfaction levels with agent’s keeping clients up to date during the transaction

How satisfied were you with the level of information your agent supplied you?


Respondents prefer email and phone calls for updates

How do you prefer to be contacted on the progress of buying your home?


Agents are doing a good job of preparing their clients for every step of the transaction

How satisfied were you with how agent led you through the process of buying/selling a home?


Agents are doing a good job of preparing their clients for every step of the transaction

When you bought/sold your last home, which, if any of the following did your agent provide to you? (Choose all that apply)

Electronic Signatures are growing in popularity


How valuable do you

find the HAR Housing Markets Report? How helpful do you think

these tools WOULD have been to you when you bought/sold your home? Strong interest in online tools


How helpful were each of these tools your agent provided to you?

Electronic Signatures

Electronic Signatures are highly valued by

consumers that used them

1/3 are not using it yet


How helpful were each of these tools your agent provided to you? 24/7 Online Access to Status of Transaction

Usage of 24/7 online access to status of transaction is not well established yet Strong satisfaction/interest among the minority that have used it


Nearly 2/3

are not yet

using online

tools to track

status

Opportunity

to satisfy a

consumer

need

How helpful were each of these tools your agent provided to you? Online tool to track status of transaction


How helpful were each of these tools your agent provided to you?

CD/Online Folder with closing documents

Usage of CD/Online folders still minimal as well High satisfaction among those that have received them


92% of respondents are interested in using online tracking tools for their next transaction

When you buy your next home how important will it be for you to

work with an agent that provides you with methods for you to review the progress of your transaction online?


Recommendations

Report compiled by:

• HAR should continue to offer Association-wide Transaction Management product

• Promote it to brokers to save them the cost of owning their

own, making MLS-wide collaboration possible • Promote member testimonials

april, 2012 - content.harstatic.com · april, 2012 . summary of key findings report compiled by:...

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