april 13-15 , 2015 inspiration in the nation -...

2015 Sponsorship Prospectus

April 13-15th, 2015

INSPIRATION IN THE NATION

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Dear Valued Partner,

It seems like just yesterday we were gearing

up for our annual Marketing Nation Summit.

And now the most significant gathering of

digital marketers is once again, right around

the corner, taking place April 13-15, 2015 at the

Moscone Center in San Francisco.

The 2014 Marketing Nation Summit had

over 4,500 attendees from Marketo’s thriving

Marketing Nation® and we were excited and

encouraged by the words of world and industry

leaders like Hillary Rodham Clinton and GE’s

CMO, Beth Comstock. We also shared best

practices in 90+ sessions and had over 100

sponsors, more than ever before!

We expect this year’s event will be even larger

and more prolific and we hope you’ll join us as

we continue to take the Marketing Nation to

the next level.

• We are expecting over 6,000+

attendees in 2015

• We are in final discussions with a not-

to-miss keynote speaker. Stay tuned…

• Incredible engaging sessions,

delivered by customers, partners, and

thought leaders

• Our evening gala will be held at San

Francisco’s historic City Hall

Over 4,500 attendees

Recap 2014

Marketo Experts

Hillary Rodham Clinton & Phil Fernandez

The Marketing Nation Gala

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This year’s theme - “Inspiration in the Nation” –

is a direct reflection of where we as marketers

have come and where we are leading our

own organizations. It is truly a “Marketing

First” world, with marketers increasingly in

the driver’s seat as we shepherd the digital

customer journey for our organizations.

Marketo continues to thrive in this “Marketing

First” world, driving tremendous growth for our

customers and value for our partners.

But we know we are only one half of the

equation. Our customers depend on your

innovation to inspire and help them leverage

channels such as video, social media, native

advertising, events, analytics and more to be

truly successful and keep pace. Together, we

help marketers master the art and science of

digital marketing.

Marketo’s Marketing Nation Summit is an

opportunity to build greater awareness for your

brand among the leaders and practitioners

from our base of customers, prospects and

key industry thought leaders in the Marketing

Nation. We offer a wide range of sponsorship

opportunities, including custom packages that

suit your needs. I encourage you to review the

enclosed details and respond quickly as we

expect to sell out.

On behalf of the entire Marketo team, I hope

you’ll choose to partner with us for what’s

shaping up to be our most successful Marketing

Nation Summit yet.

Sincerely,

Sanjay Dholakia

Chief Marketing Officer,

Marketo, Inc.

INSPIRATION IN THE NATION

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“Without a doubt, this event was our single best return on investment we have had in years. We are proud to be part of the

Marketing Nation.”

“Summit exceeded our expectations by many measures: engagement and activity

at our booth, deeper awareness among the Marketing Nation, and closed business.”

“This is something we look forward to every year; not only because it’s one of our largest lead generation events, but also because the

content and quality of the event itself.”

Jeff Pedowitz, CEO, The Pedowitz Group

Michael Meinhardt, Chief Customer Officer, Cloudwords

Will Spendlove, VP Marketing, InsideView

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4,500+Total Attendees: North America, APAC, EMEA, LATAM

5%

4%

3%

2%

6000 6000

5000 5000

4000 4000

3000 3000

2000 2000

1000 1000

2013 20132014 2014

33%

32%17% Misc. (Construction, Non-Profit, Travel)

Technology

Business Services

Financial Services

Retail

Media & Entertainment

Manufacturing

Healthcare

Education

Company Size Attendees Company Geography

SMB

Enterprise

U.S.

Int’l (Canada, APAC, EMEA, LATAM)

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Moscone Center is the largest convention and exhibition complex in San Francisco, California.Summit will be held in in Moscone West, a three-level exhibition hall across 4th Street.

Sponsorships:

We have a range of sponsorship packages designed to suit your needs. Each allow you to showcase

your products and services where decision-makers and influencers network.

Reserving Your Sponsorship:

Sponsorships are limited. To reserve your

place or to ask questions, please contact:

[email protected]

Booth Selection

Booth selection will take place in early

March. At that time, each partner will have

the opportunity to select the booth of their

choice. The selection process will start in the

order in which the agreement was received.

Package 2015 Basic Package 2015 +Plus Package Total with Plus Package

Diamond Email for details Email for details Email for details

Titanium Email for details Email for details Email for details

Platinum $75,000 $12,000 $87,000

Gold $45,000 $10,000 $55,000

Silver $30,000 $6,000 $36,000

Exhibitor $20,000 $4,000 $24,000

LaunchPoint $5,000 $1,000 $6,000

Custom packages are also available – just ask!

Sponsor Plus Package

New to Summit 2015 is the Sponsor “Plus

Package”. After last year’s event we learned

that 99% of our sponsor’s purchased the

additional upgrades for their booths. For 2015,

Marketo has worked with Freeman to secure

special discounted pricing for additional

upgrades to your booth.

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2014 SPONSORSTITANIUM

PLATINUM

SILVER

GOLD

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EXHIBITOR

LAUNCHPOINT

2014 SPONSORS

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SPONSORSHIP OVERVIEWSponsorships are limited!

To secure your spot today, please email a signed agreement to:

[email protected] by March 1st, 2015.

Diamond Titanium Platinum Gold Silver Exhibitor LaunchPoint

Pricing & Inclusions Email Email $75,000 $45,000 $30,000 $20,000 $5,000

Co-Sponsorship with Marketo of

Tuesday Night Gala

Co-Sponsorship of Monday Night

Welcome Reception

Lunch Sponsor

Joint Customer Speaking Opp.

Meeting Room

Keynote Thank you

Access to Gala VIP

Logo in Email Communications

Branded Signs in Prominent Areas

Bag Insert / Attendee Gift

Logo Lanyard

Ad in Digital Conference Guide** 2 Full Page 2 Full Page Full Page Half Page Quarter Page Quarter Page

Full Conference Passes*** 20 15 10 8 6 4 2

50% Off Full Conference Passes***

Company logo and description in

digital conference guide200 Words 150 Words 100 Words 50 Words 25 Words 25 Words Logo Only

Pre-event promo on

Marketo Social

*Customer must be approved by Marketo; must be joint customer. Speaker(s) must adhere to deadlines and guidelines.

**Ad to be designed by sponsor to Marketo specifications, subject to approval.

***Passes to be used by sponsor only.

Terms and Conditions:

The details and contents of this Sponsorship package are at Marketo’s sole discretion and subject to change without notice.

Included in sponsorship package Not included

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• Custom Diamond Kiosk with

Prominent Location (optional)

• Co-Sponsorship of the Marketo

Tuesday Evening Marketing Nation Gala

• One (1) speaking opportunity with

Marketo Customer (Customer must be

approved by Marketo)*

• Twenty (20) VIP Passes

• Special Keynote Seating

• Access to VIP Area at

Tuesday Night Party

• One (1) meeting room for exclusive use

for the duration of the conference

• Recognition/Thank you during Keynote

• Summit website recognition Logo on

sponsor tab company description

• Branded sponsorship signage in

prominent locations

• Conference bag insert and/or attendee

gift (materials to be provided by sponsor

and approved by Marketo)

• One (1) two-page full spread ad in the

Digital Conference Guide**

• Twenty (20) full conference passes and

additional full conference passes at

50% off***

• Logo and 200-word description in Digital

Conference Guide

• Logo on footer of Summit Email

Communications to Marketo Customers

• Pre-event promotion on Marketo Social

Networks (Facebook, LinkedIn, Twitter

and Google+)

Diamond Sponsorship Email for more [email protected]

Details subject to change.* Customer will be selected by Marketo; must be joint customer. Speaker(s) must adhere to deadlines and guidelines.** Ad to be designed by sponsor to Marketo specifications, subject to approval.*** Passes to be used by sponsor and/or customers.

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Marketo Customer*

• Co-Sponsorship of the Marketing Nation

Opening Reception on Monday (4/13)

• Fifteen (15) VIP Passes



Tuesday Night Party

• One (1) meeting room for exclusive use

for the duration of the conference


• Branded sponsorship signage in

prominent locations

• Conference bag insert and/or

attendee gift**

• One (1) two-page full spread ad in the

Digital Conference Guide***

• Fifteen (15) full conference passes and


50% off****

• Logo and 150-word description in

Digital Conference Guide



• Summit Website Recognition

• Logo on Sponsor Tab

• Company Description

• Pre-event promotion on Marketo Social

Networks (Facebook, LinkedIn, Twitter

and Google+)

Titanium Sponsorship Email for more [email protected]

Titanium Kiosk (All Inclusive)• 20’x20’ Exhibit• Four Workstations• One Information Counter• Three Electrical Connections• Five Power Strips• Four Wastebaskets• Material Handling – 4 Packages

• One High Table• Four Stools• Four Mounted Monitors• Install and Dismantle• Wi-Fi

Titanium Plus Package*• Branded Panels• Blackboard Panels

*Plus packages are optional and can be purchased for the additional amount listed. These items have been secured at discounted pricing from Freeman.

Details subject to change.* Customer will be selected by Marketo; must be joint customer. Speaker(s) must adhere to deadlines and guidelines.** Materials to be provided by sponsor and approved by Marketo.*** Ad to be designed by sponsor to Marketo specifications, subject to approval.**** Passes to be used by sponsor and/or customers.

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Marketo Customer*

• Lunch Sponsorship

• Signage Recognition

• Opportunity to provide collateral and

or a small branded item for Lunch

tables (paid for by the sponsor)

• One meeting room for exclusive use for

the duration of the conference


• Ten (10) VIP Passes



Tuesday Night Party

• Branded signage in prominent locations


attendee gift**

• One (1) full page ad in Digital

Conference Guide***

• Ten (10) full conference passes and


50% off****


Conference Guide






Platinum Sponsorship $75,000

Platinum Kiosk Includes:• 30’ Exhibit• Two Workstations• Information Counter• Logo Headers• Two Electrical Connections• Two Power Strips

• Two Wastebaskets• Material Handling

– 4 Packages• Two Mounted Monitors• Install and Dismantle• Wi-Fi

Platinum Plus Package - $12,000*• Branded Panels• Blackboard Panels


Details subject to change.* Customer will be selected by Marketo; must be joint customer. Speaker(s) must adhere to deadlines and guidelines.** Materials to be provided by sponsor and approved by Marketo.*** Ad to be designed by sponsor to Marketo specifications, subject to approval.**** Passes to be used by sponsor and/or customers.

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• Eight (8) full conference Passes*

• Eight (8) VIP Passes



Tuesday Night Party



attendee gift**

• One (1) half-page ad in the Digital

Conference Guide***


Conference Guide




Gold Sponsorship $45,000

Gold Kiosk Includes:• 20’ Exhibit• Two Workstations• Information Counter• Logo Headers• Two Electrical Connections• Two Power Strips

• Two Wastebaskets• Material Handling

– 2 Packages• Install and Dismantle• Wi-Fi

Gold Plus Package - $10,000*• Branded Panels• Blackboard Option• Two Mounted Monitors


Details subject to change * Passes to be used by sponsor only** Materials to be provided by sponsor and approved by Marketo.*** Ad to be designed by sponsor to Marketo specifications, subject to approval.

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• One (1) quarter-page ad in Digital

Conference Guide*

• Six (6) full conference passes**


attendee gift***

• Logo and 25-word description in

Conference Guide




Silver Sponsorship $30,000

Silver Kiosk Includes:• 10’ Exhibit• One Workstation• Logo Header• One Electrical Connection• One Power Strip

• One Wastebasket• Material Handling

– 2 Packages• Install and Dismantle• Wi-Fi

Silver Plus Package - $6,000*• Branded Panels• Blackboard Option• One Mounted Monitor


Details subject to change * Ad to be designed by sponsor to Marketo specifications, subject to approval.** Passes to be used by sponsor only.*** Materials to be provided by sponsor and approved by Marketo.

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• One (1) quarter-page ad in the Digital

Conference Guide*


Conference Guide

• Four (4) full conference passes**




Exhibitor Sponsorship $20,000

Exhibitor Kiosk Includes:• 6.5’ Exhibit• One Workstation• Logo Header• One Electrical Connection• One Power Strip

• One Wastebasket• Material Handling

– 1 Package• Install and Dismantle

Exhibitor Plus Package - $4,000*• Branded Panels• One Mounted Monitor


Details subject to change * Ad to be designed by sponsor to Marketo specifications, subject to approval.** Passes to be used by sponsor only.

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• LaunchPoint Kiosk

• Two (2) Full conference passes*




LaunchPoint Sponsorship $5,000

LaunchPoint Kiosk Includes:• Kiosk Workstation• Logo Header• One Electrical Connection• One Power Strip• One Wastebasket• Material Handling (One Package)• Install and Dismantle

LaunchPoint Plus Package - $1,000*• Branded Panel• One Mounted Monitor

*Plus packages are optional and can be purchased for the additional amount listed. These items have been secured at a discounted pricing from Freeman.

Details subject to change * Passes to be used by sponsor only

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A-La-Carte Sponsorship

Add value to your sponsorship outside the Expo-Hall! Put your brand front and center at this year’s Marketing Nation Summit by taking advantage of one these great add-on sponsorships!

A-La-Carte Sponsorship Cost

Fun Run (1) $15,000

Water Cooler Wrap (1) $25,000

Candy Bar (1) $10,000

Conference Bag Insert $3,000

“Recharge” Lounge (1) $20,000

Hotel Room Key (1) $10,000

Aisle Signage (1) $8,000

Hand Sanitizer Station (2) $10,000

Break Sponsorship (2) $10,000

Coffee Cart (4) $15,000

WiFi Landing Page (1) $15,000

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A-La-Carte Sponsorship Continued

FUN RUN - $15,000

(One available)

Join the Second Annual Marketing Nation

Summit Fun Run! With over a 100 participants

in 2014 this new tradition is one you don’t want

to miss! Kickoff Summit the right way by taking

advantage of all the great things San Francisco

(and Marketo) has to offer you; exercise, cool

swag, light breakfast and of course networking

with the Marketing Nation over a perfect Bay

Bridge sunrise!

Sponsorship Includes:

• Co-Sponsorship (w/Marketo)

of official Fun Run T-Shirt

• Co-Sponsorship (w/Marketo)

of official Headband

• Logo on Signage at the Event

• Sponsorship Recognition

by Marketo Executive at Start Line

• Logo on Registration Confirmation Email

• Logo on Thank You/See you

next year email!

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Water/Cooler Wrap Sponsorship - $25,000

(Only one available)

Attendees all need to hydrate so get in on the

action by having your brand front and center on

our awesome water stations! Great visibility and

a wonderful way to keep the Nation going!


• 21 Stations

• Logo on Water Stations on each floor of

Moscone (Co-branded)

Candy Station Sponsorship - $10,000

(One available)

Attendees look to get their “sweet-tooth”

fix at the Summit Candy Bar! Get visible by

sponsoring this afternoon sugar pick-me up!


• Signage on Station

Continued

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“Recharge” Lounge - $20,000

(One available)

Be the company that makes it possible for

attendees to relax and log on to their wireless

devices in the Recharge lounge. The recharge

lounge gives attendees the opportunity to

catch up with the office and home, while

charging their devices and networking with

other attendees.


• Your company’s graphics on charging

stations located in the recharge

Lounge Area

• Signage acknowledging your

sponsorship at the Recharge Lounge

Continued

Hotel Room Key - $10,000

(One available)

Be the last name attendees see as they leave

their rooms for the conference and the first

when they return to their rooms in the evening.

Your logo along with Summit branding will be

imprinted on each keycard, providing thousands

of impressions throughout the conference!


• Your company artwork imprinted on

keycard used at Conference Hotels

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Aisle Signage - $8,000

(One available)

Increase awareness of your company by

exclusively displaying your company logo on

all overhead Aisle Signs throughout the show

floor. Attendees will see your logo each time

they look for an aisle number.


• Your company logo and booth

number displayed on all Exhibit

Hall Aisle Signs

Continued

Hand Sanitizer Stations - $10,000

(One available)

Attendees will be grateful for the easy access to

these protective products within and around the

exhibit hall and conference areas.


• Your company name and logo attached to

each of the 8 stations located throughout

the Conference

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Break Sponsorship - $10,000

(Two available)

Keep attendees moving from session to

session by sponsoring the Tuesday or

Wednesday Breaks!


• Custom Napkins

• Signage

• Opportunity to provide one piece of

collateral

• All Breaks on Tuesday or Wednesday

Continued

Coffee Cart Sponsorship - $15,000

(Four available - Tuesday Morning & Afternoon,

Wednesday Morning & Afternoon)

Kick-off the morning by sponsoring either the

Tuesday or Wednesday Espresso Cart! Don’t

miss out on the opportunity to have attendees

come to your Espresso Cart to get their

“Summit fuel” for the day.


• Signage

• Logo on Coffee Cups

• Logo on Napkins

• Scan attendees

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Wifi Sponsorship - $15,000

(One available)

Keep attendees “connected” at Summit 2015

by being the official WiFi Sponsor!


• Your company’s logo on the

log-in homepage

Continued

Conference Bag Insert - $3,000

Sponsorship doesn’t include a Conference bag

insert? No worries, you can purchase this as an

A-La-Carte.*

*Only available with LaunchPoint/Exhibitor Sponsorship purchase.

Sponsorship Agreement2015 Sponsorship Contract

Company Name:

Contact Name:

Title:

Mailing Address:

Contact Email:

Contact Phone:

Billing Contact:

Billing Email:

Billing Phone:

Mailing Address:

Purchase Order#:

Signature: Marketo Signature:

Email Sponsorship Agreement to: [email protected]

Sponsorship Agreement

Your sponsorship is not confirmed until payment is received in full. Full payment is due upon receipt of invoice. Marketo

reserves the right to cancel sponsorship if payment is not received in full thirty days prior to the event, and cannot

guarantee sponsorship deliverables until payment is received. Once a contract is signed and received, it is considered

binding and non-refundable. Note that exhibit space will be selected based first on your sponsorship level and next on

the order the contract is received within that sponsorship level.

Level of Sponsorship

(Select One)

Diamond (Call)

Titanium (Call)

Platinum (75k)

Gold (45k)

Silver (30k)

Exhibitor (20k)

LaunchPoint (5k)

A-La-Carte:

Plus Package

april 13-15 , 2015 inspiration in the nation -...

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