april 1 – 3, 2016 - events | cottage...

April 1 – 3, 2016The International Centre, Toronto

7Visit us at the Spring Cottage Life Show March 27–29, 2015, The International Centre, Toronto

March 27 – 29, 2015, The International Centre, Toronto

Brought to you by

CONTACT: realcedar.com

sizing up alternatives, remem-ber Real Cedar is also naturally resistant to rot, decay and insect attacks, whereas composite materials, for example, can’t fend off mildew, or be restored after inevitable fading from the sun’s UV rays.

BONUS Need new siding? Consider the cost savings for cooling in summer and heating in winter of Real Cedar. Thanks to its low density, cedar is the best thermal insulator among other softwood species, and far superior to brick.

“We cherish and respect the outdoors – and I need a building material that represents that.”› Independent studies show that natural wood outperforms syn-thetic building products in every way. “No other building material has as small an environmental footprint as cedar,” says Mackie. That’s partly because wood prod-ucts require much less energy to produce and to transport (thanks to its low weight). Finally, cedar removes greenhouse gases from the atmosphere, whereas other building materials emit them, plus, cedar is renewable and biodegradable.

BONUS More than 85 per cent of timberland in British Columbia – where most Western Red Cedar comes from – is certified by internationally recognized, independent forest certification agencies.

“I need a building material that will blend in with the cottage landscape and make a lasting impression.”› There are multiple reasons why cedar is designers’ (and builders’) favourite wood, in addition to the fact it smells great and feels wonderful under bare feet. Simply, no other material has the beauty and warmth of cedar. When was the last time you heard a neighbour boast about a syn-thetic deck? “For us, it’s really a heritage timber,” explain Colin and Justin. “It counterbalances modern building trends we’re seeing in cottages and brings a real Canadiana pedigree to your home.”

BONUS Western Red Cedar’s superbly rich tonal properties blend seamlessly with outdoor sanctuaries, embolden tradi-tional decor or provoke cutting-edge architectures. Choose a clear cedar for a clean finish, or try the new popular knotty cedar for a more natural look.

“Sure, but will cedar stand up to cottage-country elements?”› Absolutely. Western Red Cedar actually has a very low shrinkage factor, and is superior to all other coniferous woods in its resistance to warping, twisting and checking. If you’re

wood substrate to hold primer and paint. Mackie points out that cedar will hold a semi-transparent for two to four years; semi-solid for five years; and sold stains for six to eight years.

BONUS Cottagers like Colin and Justin are increasingly opting to leave cedar unfinished.

“It’s such an incredible wood genus, because its colours and hue change so dramatically over time. We just adore the grey patina it takes on.” Keep in mind the purist look isn’t an option with other lumber types that need to be sealed or painted to protect against elements.

“We love cedar because it is a gorgeous traditional wood, rich in heritage, and therefore seamless with nature. It adds a real Canadian pedigree to your home.” —Colin & Justin

Did you know that cedar’s unique aroma comes from the same compounds that help preserve it? › Naturally occurring thujaplicins in its heartwood not only emit the scent, but resist moisture, and are repellent to decay-causing fungi and insects. That means less work for you at the cottage.

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CLS15-PromoSection-FINAL.indd 7 2015-02-12 2:22 PM

“The Spring Cottage Life Show is one of our very best marketing opportunities each year. We love the show, the great support of the staff, and the large numbers of very enthusiastic and affluent visitors.”

– Gordon Flagler, The Foundry/Cookstoves Canada

Why exhibit with us?More than 525 exhibitors come together for one great weekend to celebrate and prepare for all things cottage-related. Don’t miss out on the opportunity to be where thousands of cottagers gather.

The 2015 show was a hit with attendees!

• Attendance: 37,250 (the most since 2001)

• 96% of attendees rate the show as good/excellent

• 91% of attendees made a purchase/ plan to purchase

• 87% of attendees own a cottage

• 29% were planning to build a cottage. Another 11% were in the market to buy cottage real estate.

Exhibitors were happy with their experience!

• 95% of exhibitors rated the quality of attendees as good/excellent

• 98% rated our staff as good/excellent

• 89% rated move-in/move-out as excellent

• At the end of the 2015 Spring Cottage Life show, 83% of exhibitors were already planning to be back next year!

Cottagers attend to spend!The Cottage Life Shows attract an elite consumer: high household income, high net-worth, dual home owners. We serve this market by bringing the best of cottage country to the city, and they come back year-after-year, with the knowledge that we give them the ultimate one-stop shop for all things cottage-related.

Key product categories our 2015 Spring attendees shopped for included:

• Alternative Energy 16% • Arts, Crafts & Décor 33% • Barbecues 19% • Building Products 30% • Building Services 41% • Canoes/Kayaks 26% • Clothing/Footwear 22% • Docks & Accessories 42% • Furniture (Indoor) 18% • Furniture (Outdoor) 31% • Landscaping/Gardening

Products/Services 16%• Heating Systems 13% • Power Boats 16% • Septic Systems, Toilets, etc. 21% • Sheds, Gazebos, or Bunkies 24% • Sporting Goods & Water Toys 32% • Water Systems & Accessories 25%

“Extremely well done and organized. [We were] very impressed with how professional the show looked as well as how it was run. It was a great show and we will be back!”

– Kim Jackson, Distinctly Patio

“The timing and quality of attend-ees of this show fit our product perfectly. With a commitment to advanced sales team training and preparedness we can confidently say that ROI from the Cottage Life Show is one of the highest of all 20+ shows we attend annually. The show team were cooperative and supportive throughout the event and we look forward to great re-sults again next season.”

– Rick Layzell, MD Marine Insurance

DatesMove-In Days Wednesday, March 30 Thursday, March 31

Show Days Friday, April 1 10 a.m. – 8 p.m. Saturday, April 2 9 a.m. – 7 p.m. Sunday, April 3 10 a.m. – 5 p.m.

Move-Out Days Sunday, April 3 Monday, April 4

To apply for spacePlease complete the attached application form and send it, along with your deposit to:

The Spring Cottage Life Show 54 St. Patrick Street Toronto, Ontario M5T 1V1

ContactGreg McLeod Director of Consumer Shows 416-599-2000 ext. 237 [email protected]

Erinn Wright Manager of Consumer Shows 416-599-2000 ext. 224 [email protected]

Fax: 416-599-0800

Location• The International Centre, 6900 Airport Road (at Derry Road), Toronto• Conveniently located at the centre of Canada’s largest

consumer market and North America’s largest cottage market, with more than 8 million people and 250,000 cottagers within a one-hour drive

• Free parking for exhibitors and attendees

Advertising and promotion• Multi-page ads in Cottage Life magazine,

reaching 1 million+ readers per issue• Ads in major newspapers including the

Toronto Star• Radio ads promoting the show will run on

major Toronto stations and select cottage-country stations

• Extensive promotion on cottagelife.com, e-newsletters, Twitter, Facebook, and other popular websites and social media

• TV ads on the Cottage Life Channel• A professional public relations campaign,

ensuring coverage in print, radio, digital and TV news

Included in your booth fee• For booth space (10' depth), 8' backwall

drape and 3' sidewall drapes are provided. For booths in the General Store and Trading Post areas (5'-depth), 8' backwall drape and 8' sidewall drapes are provided. For bulk space (20' depth or greater), drape needs are assessed on site.

• Exhibitor badges• Material handling for loading and

unloading of exhibit material• Crate removal/storage and on-site trailer

storage • 24-hour security• Six complimentary passes for customers

or prospects• Show Directory listing, alphabetically and

by product category

Accommodations• Special rates for exhibitors at the official

show hotel, including free parking and shuttle service to the show

Show Directory• Produced by the experts at Cottage Life

magazine, our full-colour, magazine-format directory is kept long after the show is over.

• Please contact us for a PDF copy of last year’s directory.

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“The Cottage Life Show is the best show of the year – the positive energy in the building is contagious!”

– Lyndsie McGregor, Friends of the Muskoka Watershed

Details

“Very busy show with exactly the right kind of attendees. Visitors were there to engage, find solutions, and purchase”

– Jeanette Brown, ESIL Water Treatment Ltd.

What is the show attendance?The 2015 Spring Cottage Life Show attendance was 37,250; the show had an average attendance of 32,595 over the past 5 years.

What are the attendee demographics?68% are age 40 to 59 and 76% have a household income greater than $100,000. The majority visit from the Golden Horseshoe area, 85% from L, M and N postal codes. The most popular areas of cottage ownership (based on the 2015 show) are Muskoka (16%), Parry Sound/Georgian Bay (15%), Kawarthas (18%), and Haliburton (13%).

Is there a deadline for booking exhibit space?While there is not an actual deadline date to book, we encourage you to do so early in order to secure a spot and ensure your logistical requirements are met. For the 2015 Spring Cottage Life Show booth space was sold out by late January, and some exhibit categories were sold out as early as September.

What is provided in the exhibit space?Drape and rail are provided at the back and sides of each booth. Please see “Included in your booth fee” (next page) for details.

Is electrical hook-up included in the booth cost?No. An electrical order form will be made available prior to the show.

Is anything else required to exhibit?Signage indicating your company name and a floor covering are mandatory for all exhibits but not provided. Proof of liability insurance with a minimum of $2,000,000 is required for participation in the Cottage Life Shows. Further details are provided upon booking.

Are there any other costs associated with participation in the show?Other than booth cost, electrical, and potentially insurance, all other costs are within your control. Items such as signage, floor covering, tables, booth structures, and the like are available from designated suppliers, but you are welcome to bring your own with you. Phone and internet services are available for purchase.

When will we receive our booth location?Once the majority of the available floor space is accounted for, which we anticipate will be by late January, exhibitors will be asked to indicate logistical requirements for their booth. Confirmation of booth location, along with a finalized floor plan, will be mailed approximately 4-6 weeks prior to the show.

When do I move in and out?Wednesday and Thursday are the designated move-in days. Each exhibitor will be assigned a specific move-in day and time. Move-out is Sunday and Monday, commencing at show-close.

Frequently asked questions

Cottage Life is the only award-winning multi-media brand that targets affluent customers who maintain two homes! Have a look at our current multi-platform offerings and let us customize a program that delivers towards your sales targets.

The Cottage Life ShowsSince 1994, the Cottage Life Shows have been putting businesses like yours face-to-face with cottage owners. Serving the Ontario market, the Spring Cottage Life Show has become the unofficial kick-off to cottage season for 37,000 cottagers, while the Fall Cottage Life Show fills a valuable niche by attracting over 10,000 attendees in active buying and planning mode. The Edmonton Cottage Life & Cabin show happens in April and attracts a highly-qualified audience of 6,000 enthusiastic cottage, cabin, and log and timber frame home owners and buyers from all over Western Canada. Contact us now to discuss how our shows can work for your company – year-round, and across the country.

Cottage Life DigitalCottagelife.com now reaches more than 400,000 unique visitors a month and our weekly Dockside e-newsletter reaches more than 32,000 targeted fans weekly. Our social fan-base is highly engaged, mostly

Canadian, and quickly growing. Contact us today to optimize your digital budget with our customized branded content programs.

Cottage Life Magazine Awarded 2014 Magazine of the Year at the National Magazine Awards, Cottage Life magazine has been the leading media source for all things cottage for

more than 25 years. Now serving a national audience with its Cottage Life West edition, the magazine reaches nearly a million readers with six issues per year.

Cottage Life TelevisionLaunched in 2013, Cottage Life is gaining a dedicated and engaged national audience drawn to our original and exclusive content. In more than 2.5 million homes and with year-over-year audience growth, no one captures the weekend living like this. Content integration opportunities available.

The trusted brand for cottagers

Show SponsorshipsSponsorship of the Spring Cottage Life Show is a smart way to increase your company’s visibility and uniquely engage with a very passionate consumer – it is the ultimate marketplace for brand promotion.

Let the Cottage Life team develop a custom turn key program. Ranging from dynamic floor decals and aisle signs to sampling and main stage presentations.

Feature areas to sponsor include (but are not limited to) the Cottage Kitchen, the Dock Party, the Great Outdoors, the Family Activity Centre, the Tree Planting Zone, show entrances, the Wildlife Centre, and the Main Stage.

Promotional exposure exclusive for Show SponsorsYour company logo on a multi-platform media program to include:

• Special gatefold ad in the Spring pre-show issue & full page in the May post- show issues of Cottage Life Magazine

• Pull out map in the Official Show Guide distributed at the show

• On-site signage including banners/ floor signs

• Digital show drivers on cottagelife.com and main landing page of the show

• Toronto Star ads• Three pre-show Dockside e-newsletters• Show website

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Save OnSpas

FLOEInternational

The Foundry/Cookstoves

Canada

DockinaBox

The BoatWarehouse

Ontario Ministry ofNatural Resources

& Forestry

Georgian BayYamaha

JordanCast & Wicker

ClearWater DesignCanoes + Kayaks

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Dickson Barbeque

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ADROutdoor

R & J MachineMuskoka Chair

Comany

HondaCanada Inc.

Cottage Toys

BancroftSport

& MarineCottageDocks

LegendBoats

Gordon BayMarine

Town &CountryMarine

On The WaterDesigns

Hauser Company

Stores

Cottage Life

Weekend

Collection

CanadaDocks/ RailingArt

Fogh Marine

Discounters Pool & Spa Warehouse

Napoleon Products

HoustonMarine

Systems

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NaylorSystems

Pride Marine Group

At the Lake (ATL)Distributing

MuskokaPaddle Shack

Brice’sFurniture

Swift Canoe & Kayak Swift Canoe & Kayak

SMLContracting

Inc.

RosseauRoad

Powersports& Marine

Ltd.

Sea-Doo

Walsten Marine

Hastings Marine

Stihl Limited

Old MillMarina

PrincecraftBoats

InsideOutPatio

IntercoFabrications

Riverview Furniture

Paris Marine Ltd.& Walkers

Point Marina

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Main Stage

TreePlanting

Zone

CottageKitchen

WildlifeCentre

Dock PartyThe

OutdoorRoom

Hall 1Entrance

Hall 2

Entrance

Hall 5Entrance

Cottage

Workshop

ModelCottage

Ultimate Cottage

Garage

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Scotiabank Cottage Real Estate Centre

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The Spring Cottage Life Show is proudly endorsed by the Federation of Ontario

Cottagers’ Associations (FOCA)

The Spring Cottage Life Show is a proud supporter of

Cottage Dreams

Washrooms

Nursing Area

Wheelchair AccessibleWashrooms

Restaurant, Snack Bar

Bank Machine

Information Booth

Will Call TicketsRest Area With Seating

First Aid

Lost & Found

Go Transit Stop

Pay Phones

Friday, March 27: 10 am–8 pm · Saturday, March 28: 9 am–7 pm · Sunday, March 29: 10 am –5 pm

The Spring Cottage Life Showis presented by

54 St. Patrick Street, Toronto ON M5T 1V1 Tel: 416-599-2000 Fax: 416-599-0800E-mail: [email protected] Website: cottagelife.com

1 General Store

2 Tree Planting Zone With educators from The Luna Project Sponsored by OFF!

3 Food Service Areas

4 Family Activity Centre and Child-Minding Service Sponsored by Coleman Child-Minding Service provided by Camp Mini-Yo-We

5 The Outdoor Room Sponsored by Brentview Electronics and ARD Outdoor

6 Dock Party • Serving Muskoka Brewery, Savanna

Premium Cider, Walter All-Natural Casear Mix, and Raincoast Crisps.

• Docks provided by Houston Marine Systems

• Furniture by CR Plastics for Indian River Trading Co.

• Sonos Wireless HiFi courtesy of Brentview Electronics

• Cell phone charging courtesy of Coldwell Banker

• Sponsored by Northstar Marine Insurance

7 Scotiabank Cottage Real Estate Centre Sponsored by Scotiabank

8 Cottage Life Main Stage Sponsored by Scotiabank

9 Cottage Life Timber frame structure built by CedarCoast Timber Homes

10 Cottage Workshop Sponsored by TIMBER MART Ltd., Vicwest, Toronto Star

11 Pleasure Craft Operator Card Testing Administered by BOATsmart! Canada

12 Ask The Bug Experts Sponsored by Raid

13 The Ultimate Cottage Garage Sponsored by Gladiator® GarageWorks

14 Model Cottage • Built by Canada Builds • Styled by Lakeshore Designs • Landscaping by Fowler Construction Company Ltd.

15 Meeting Place If you become separated from your party or are looking for a spot to meet up with friends, this is the place.

16 Trading Post

17 Ontario Ministry of Natural Resources & Forestry

18 Cottage Kitchen Sponsored by Broil King and PEI Mussles Presented by Ontario Ministry of Natural Resources

• Kitchen counters by Ontario Stone Depot and Metal Cabinet Company

19 Cottage Wildlife Centre Sponsored by Subaru

• Media partner Love Nature

Feature Areas

to our passionate attendees, loyal exhibitors,

and generous sponsors for making the 2015

Spring Cottage Life Show one of our best ever.

Have a great summer!

Thank you

The annual multi-page promotional section will appear in the Spring 2016 pre-show issue of Cottage Life Magazine. Our award-winning writer will showcase your product or service in a compelling service-style article. Don’t miss this opportunity to give readers a special sneak peak at what you are featuring at the show. Make sure you are on their must see list.

Space is limited. Take advantage of this special rate, offered once a year and only to show exhibitors and sponsors.

Early booking deadline December 1, 2015For further details and booking information please contact:

Lisa Barton [email protected] 416-578-7248

Myléne Tomkin [email protected] 416-440-7272

Special advertising program exclusive to exhibitors and sponsorsCottage Life magazine “Flip Cover” advertising promotion

Cottage Life Media A division of Blue Ant Media Partnership 54 St. Patrick Street, Toronto, Ontario M5T 1V1T: 416-599-2000 F: 416-599-0800 E: [email protected] cottagelife.com/shows



› 2 hours of plant-based mosquito protection, for kids over three Just want to hit the ham-mock for a few hours? OFF!® FamilyCare® Botanical’s

unique formula is based on an ingredient found in the lemon eucalyptus plant. The lotion feels great on – not sticky or greasy – and repels mosquitoes for up to two hours.

› 5 hours of non-sticky or greasy protection from mosquitos Planning on spending a half day down at the dock or relaxing on the deck? OFF!® Smooth & Dry uses an advanced powder-dry personal

repellent aerosol that dries in seconds, and repels mosquitoes for five hours. It also provides protection from black flies, stable flies, ticks, and deer flies!

› 8 hours of dry-on-contact protection from mosquitoes A full day of outdoor fun is a lot more enjoyable when you don’t have to keep reapplying repellent. OFF!® Deep Woods® Dry offers the same ben-

efits of DeepWoods® formula but with advanced powder-dry technology that dries on contact and provides up to eight hours of protection.

› Protection for entertaining And for those occasions when you don’t want guests to go unprotected… try the OFF!® PowerPad® Mosquito

Lamp. This stylish lantern uses candle light to heat a pad that releases insecticide, effectively killing mosquitoes for up to 4.5 metres.

CONTACT: off.ca

Sponsored by

Powder-dry personal repellent aerosols. Lamps. Clip-on protection. SC Johnson’s array of OFF!® products ensure you’ll get outdoors this cottage season and stay outdoors –

no matter the bug forecast. Mosquitoes can literally ruin a cottage weekend, forcing families into screened rooms or worse, indoors. OFF!® has developed a variety of ways to ensure you have the right protection for every situation.

For those occasions when you don’t want to put anything on your skin, there’s OFF! Clip-On® Mosquito Repellent. The quiet, battery-powered fan, clipped on your belt, circulates odourless repellent. Within minutes, the refillable device provides head-to-toe protection for up to 11 hours.

The fan circulated device is perfect for stationary activities at the cottage like:• Reading on the deck• Lounging on the dock• Sitting around a campfire

Reunite with the outdoors this cottage seasonOFF!® features new, effective ways to protect your family – and guests – from hungry mosquitoes

Forgot the repellent? Apply OFF!® FamilyCare™ Bite and Itch Relief, a handy, touch-free, no mess pen that relieves pain of insect bites! For adults and children 2 years and older.

Your cottage guide to OFF!® No matter your cottage situation, there’s an ideal OFF! option for you.

Sprayless Repellent!

Full-page rate $4,200

20 Visit us at the Spring Cottage Life Show March 27–29, 2015, The International Centre, Toronto

See you at the Spring Cottage Life Show

Brought to you by

Wherever you go, the JOI Lamp goes. � is inge-

nious heat-powered lamp is ideal for beautiful ambience or handy task lighting at the cottage. › Set the mood Since the JOI lantern is not dependent on solar power, you can count on it to provide a warming glow for hours from just one tea light any time you need it. Bonus – the weather-proofed stainless steel construction means the stylish hull won’t rust if you leave it outside.

› Set it to task � e lamp head can be raised so the eight LED lights throw more than enough light to read by.

Created and manufactured by Caframo Limited on Geor-gian Bay near Wiarton, the JOI Lamp uses thermoelectric technology to transform the energy of simple tea light into four hours of lighting indoor or outside. It’s truly a unique, o� -grid solution to improve your cottage living.

CONTACT: thermologi.com(800) 567-3556

No battery, no cord – just o� -grid lightA simple tea light powers the adjustable LED JOI Lamp for four hours

More o� -grid innovation!Caframo Limited’s Ecofans use the heat from a wood stove to circulate heat throughout the room.

CONTACT: weenterprises.com1-888-629-1424

Ordering your outdoor power equipment from

W.E. Enterprises is the quick-est, most reliable way to � nd the perfect cottage tool. � e long-time experts in outdoor power equipment deal in only the best brands, including DR® Power Equipment, and arrange deliv-ery. � at’s not all – their highly experienced a� er-sales techni-cians are on standby to take care of any issues. “We’re experts at making sure cottage property maintenance is a pleasure not a task,” says Neil Grieve, sales manager at W.E. Enterprises.›Wood chippers DR®’s RAPID-FEED™ or 3-POINT HITCH DR® CHIPPER chips hard or so� wood branches up to 5 ½ "

thick – two or three inches more

than other brands.› Wood splitters Get

the job done quicker with the DR® RAPID

FIRE wood split-ter, which splits in three

seconds (compared to the norm – 15 seconds). “You’ll be done in no time!”› Brush mowers � e self-propelled DR® Field and Brush mower is narrow enough to take into the woods, but wide enough to yield a cut of up to 30". Attachment options include snowblower, snow blade, and wood chipper.

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Superior outdoor power equipmentW.E. Enterprises powered outdoor tools stand up to cottage rigors

CONTACT: normerica.com(800) 361-7449

You know the beauty of heavy timber construction

and its suitability for cottages and cottage additions. It is unique, dazzling, energy e -cient and with Normerica, it is within your � nancial reach.

“� ere is no doubt there is a marginal premium for timber construction, however, when weighed against the ability to

custom design your home, our customers are thrilled,” says David McFarlane, President of Normerica. “� e value proposi-tion is obvious.” Here are a few more discoveries awaiting future Normerica timber cot-tage owners.› Package � exibility Normerica will custom design your timber cottage, or modify one of its

hundreds of designs to suit your speci� c needs. Normerica o� ers shell packages designed to meet your lifestyle requirements and your budget. › Respect for design and budget “We help you make decisions to ensure your design and budget goals are achieved,” says McFarlane. For many projects, design and budget are at odds

in the building experience, but not so at Normerica. “Not only do we strive to customize design solutions that deliver on your dream vision,” McFarlane adds, “we help you develop a practical budget for the entire construction project.” › Turnkey support Normerica knows that building your own home can seem overwhelming. � at’s why it prides itself on pro-viding solutions which support all your decision making, from design through to building.

The heavy timber value propositionDiscover Normerica’s exceptional timber cottages

SHOW STOPPER

Stop by the booth at the Cottage Life Show and discuss your project with our experts!

Brought to you by


Half-page rate $2,575

Double-page spread $7,500



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Wherever you go, the JOI Lamp goes. � is inge-

nious heat-powered lamp is ideal for beautiful ambience or handy task lighting at the cottage. › Set the mood Since the JOI lantern is not dependent on solar power, you can count on it to provide a warming glow for hours from just one tea light any time you need it. Bonus – the weather-proofed stainless steel construction means the stylish hull won’t rust if you leave it outside.

› Set it to task � e lamp head can be raised so the eight LED lights throw more than enough light to read by.

Created and manufactured by Caframo Limited on Geor-gian Bay near Wiarton, the JOI Lamp uses thermoelectric technology to transform the energy of simple tea light into four hours of lighting indoor or outside. It’s truly a unique, o� -grid solution to improve your cottage living.

CONTACT: thermologi.com(800) 567-3556

No battery, no cord – just o� -grid lightA simple tea light powers the adjustable LED JOI Lamp for four hours

More o� -grid innovation!Caframo Limited’s Ecofans use the heat from a wood stove to circulate heat throughout the room.

CONTACT: weenterprises.com1-888-629-1424

Ordering your outdoor power equipment from

W.E. Enterprises is the quick-est, most reliable way to � nd the perfect cottage tool. � e long-time experts in outdoor power equipment deal in only the best brands, including DR® Power Equipment, and arrange deliv-ery. � at’s not all – their highly experienced a� er-sales techni-cians are on standby to take care of any issues. “We’re experts at making sure cottage property maintenance is a pleasure not a task,” says Neil Grieve, sales manager at W.E. Enterprises.›Wood chippers DR®’s RAPID-FEED™ or 3-POINT HITCH DR® CHIPPER chips hard or so� wood branches up to 5 ½ "

thick – two or three inches more

than other brands.› Wood splitters Get

the job done quicker with the DR® RAPID

FIRE wood split-ter, which splits in three

seconds (compared to the norm – 15 seconds). “You’ll be done in no time!”› Brush mowers � e self-propelled DR® Field and Brush mower is narrow enough to take into the woods, but wide enough to yield a cut of up to 30". Attachment options include snowblower, snow blade, and wood chipper.

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Superior outdoor power equipmentW.E. Enterprises powered outdoor tools stand up to cottage rigors

CONTACT: normerica.com(800) 361-7449

You know the beauty of heavy timber construction

and its suitability for cottages and cottage additions. It is unique, dazzling, energy e -cient and with Normerica, it is within your � nancial reach.

“� ere is no doubt there is a marginal premium for timber construction, however, when weighed against the ability to

custom design your home, our customers are thrilled,” says David McFarlane, President of Normerica. “� e value proposi-tion is obvious.” Here are a few more discoveries awaiting future Normerica timber cot-tage owners.› Package � exibility Normerica will custom design your timber cottage, or modify one of its

hundreds of designs to suit your speci� c needs. Normerica o� ers shell packages designed to meet your lifestyle requirements and your budget. › Respect for design and budget “We help you make decisions to ensure your design and budget goals are achieved,” says McFarlane. For many projects, design and budget are at odds

in the building experience, but not so at Normerica. “Not only do we strive to customize design solutions that deliver on your dream vision,” McFarlane adds, “we help you develop a practical budget for the entire construction project.” › Turnkey support Normerica knows that building your own home can seem overwhelming. � at’s why it prides itself on pro-viding solutions which support all your decision making, from design through to building.

The heavy timber value propositionDiscover Normerica’s exceptional timber cottages

SHOW STOPPER

Stop by the booth at the Cottage Life Show and discuss your project with our experts!

Brought to you by


Quarter-page rate $1,550

Take your show exposure to

new heights!



Be one with nature – choose cedarThere is no substitute in cottage country for the sensory beauty and practicality of cedar

T hat’s right – cedar is not only a stunning and environmentally friendly

wood choice, it’s a practical one, both from a building and design point of view. “Real Cedar is an optimal wood for any project, including DIY projects, because it’s lightweight, and resistant to decay,” says Paul Mackie a.k.a. Mr. Cedar, a recognized cedar expert and western area man-ager for the Western Red Cedar Lumber Association, based in Vancouver, B.C.

“We love cedar because it is a gorgeous traditional wood, rich in heritage, and therefore seamless with nature. That’s saying nothing about its incred-ible olfactory atmosphere,” add design duo Colin and Justin of Colin and Justin’s Cabin Pressure on Cottage Life TV, now in its second season. They are referring to the profoundly satis-fying scent cedar emits, which is truly nature-inspired. Of course, when it comes to updating your property, especially a cottage property, there are many more reasons to choose Real Cedar.

density, says Mackie. So it’s easy to build with cedar on remote or water bound cottages. And its wide range of lumber dimensions, surface textures and grades make it ideal for projects with unusual dimen-sions. For example, Colin and Justin recently had a cottage hot tub made out of cedar.

BONUS Because of cedar’s unique wood composition, it can be cut easily and shaped into any applications – yes, even curves. But it also lies flat and straight, so it is easy to fit in place. “That makes it ideal for DIY projects,” adds Mackie.

“The last thing I want is a high-maintenance deck or dock, never mind siding!”› One of the biggest misconcep-tions about Real Cedar is that it requires a lot of upkeep. In fact, study after study shows that Western Red Cedar is the best

“We want a wood that is easily transported across a lake and works for a curved railing.” › Western Red Cedar is a structurally solid, sturdy wood, yet incredibly lightweight, certainly compared to other options, thanks to its low

Why Knotty Cedar Is “In”Opting for knotty cedar is a matter of personal preference, but its one-of-a-kind, natural beauty is growing in popularity, especially with cottagers. “We’re seeing a lot more contemporary building designs in cottage country that are nicely counterbal-anced with an authentic cabin look in knotty cedar,” say Colin and Justin. Besides that, clear grades of cedar tend to be more expensive, whereas the knotty cedar has warmth and casual charm that costs less.

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CONTACT: realcedar.com

sizing up alternatives, remem-ber Real Cedar is also naturally resistant to rot, decay and insect attacks, whereas composite materials, for example, can’t fend off mildew, or be restored after inevitable fading from the sun’s UV rays.

BONUS Need new siding? Consider the cost savings for cooling in summer and heating in winter of Real Cedar. Thanks to its low density, cedar is the best thermal insulator among other softwood species, and far superior to brick.

“We cherish and respect the outdoors – and I need a building material that represents that.”› Independent studies show that natural wood outperforms syn-thetic building products in every way. “No other building material has as small an environmental footprint as cedar,” says Mackie. That’s partly because wood prod-ucts require much less energy to produce and to transport (thanks to its low weight). Finally, cedar removes greenhouse gases from the atmosphere, whereas other building materials emit them, plus, cedar is renewable and biodegradable.

BONUS More than 85 per cent of timberland in British Columbia – where most Western Red Cedar comes from – is certified by internationally recognized, independent forest certification agencies.

“I need a building material that will blend in with the cottage landscape and make a lasting impression.”› There are multiple reasons why cedar is designers’ (and builders’) favourite wood, in addition to the fact it smells great and feels wonderful under bare feet. Simply, no other material has the beauty and warmth of cedar. When was the last time you heard a neighbour boast about a syn-thetic deck? “For us, it’s really a heritage timber,” explain Colin and Justin. “It counterbalances modern building trends we’re seeing in cottages and brings a real Canadiana pedigree to your home.”

BONUS Western Red Cedar’s superbly rich tonal properties blend seamlessly with outdoor sanctuaries, embolden tradi-tional decor or provoke cutting-edge architectures. Choose a clear cedar for a clean finish, or try the new popular knotty cedar for a more natural look.

“Sure, but will cedar stand up to cottage-country elements?”› Absolutely. Western Red Cedar actually has a very low shrinkage factor, and is superior to all other coniferous woods in its resistance to warping, twisting and checking. If you’re

wood substrate to hold primer and paint. Mackie points out that cedar will hold a semi-transparent for two to four years; semi-solid for five years; and sold stains for six to eight years.

BONUS Cottagers like Colin and Justin are increasingly opting to leave cedar unfinished.

“It’s such an incredible wood genus, because its colours and hue change so dramatically over time. We just adore the grey patina it takes on.” Keep in mind the purist look isn’t an option with other lumber types that need to be sealed or painted to protect against elements.

“We love cedar because it is a gorgeous traditional wood, rich in heritage, and therefore seamless with nature. It adds a real Canadian pedigree to your home.” —Colin & Justin

Did you know that cedar’s unique aroma comes from the same compounds that help preserve it? › Naturally occurring thujaplicins in its heartwood not only emit the scent, but resist moisture, and are repellent to decay-causing fungi and insects. That means less work for you at the cottage.

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