apre 2012: talk to me like you know me
DESCRIPTION
Chuck Murphy’s presentation on re-inventing the way we communicate in the digital age covered new mediums for communication as well as the mindset behind it. Talk to Me Like You Know Me breaks down how information consumption can be overwhelming, but with the right balance of options and a personal touch, it is still possible to get people to listen.TRANSCRIPT
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Chuck Murphy
Presentation Notes
Reinventing member and mass communication in the digital age
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Challenge
Chuck Murphy
Presentation Notes
Challenges associated with traditional methods of communication
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Challenge
Chuck Murphy
Presentation Notes
Print -Costly -Slow -Outdated information
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Challenge
Chuck Murphy
Presentation Notes
Phone -Ineffective -Can’t reach multiple people at same time
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Challenge
Chuck Murphy
Presentation Notes
Electronic communication 12 years ago - A star is born Tilda, ampersand
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Challenge
Chuck Murphy
Presentation Notes
Leisurely commute: Open roads Cup of coffee Grab a donut
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Challenge
Chuck Murphy
Presentation Notes
MEA: Morning Email Anxiety -Overexploitation: spam , junk mail, personal, internal -Results in continuous inbox overflow
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Challenge
Chuck Murphy
Presentation Notes
Inbox becomes a to-do list that anyone can contribute too - unfair advantage They come in faster then you can get them out Email high - Dopamine - Cant decide who should get it, send to everyone. Cognitive ability lowers - Mistakes
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Challenge
Chuck Murphy
Presentation Notes
Tragedy of the commons -Overfishing, highways, water in LA Multiple individuals acting independently will deplete a resource Need to be mindful of the potential of a lost resource
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Mobile Personalization Video
Chuck Murphy
Presentation Notes
3 techniques to get the most impact out of communication Communication must be timely, efficient, digestible No social Media, topic for tomorrow
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Mobile
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Mobile
Chuck Murphy
Presentation Notes
- Smart phones will outnumber personal computers in 2012
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Mobile
Chuck Murphy
Presentation Notes
- By 2014, mobile internet should take over desktop internet usage
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Mobile
Chuck Murphy
Presentation Notes
- Mobile penetration - nearly every human on earth will have a mobile device
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Mobile
Presenter
Presentation Notes
Power of the device Portability - Relevant at point of consideration GPS - Location Aware Touch - Interactive Sensors - Physical Intelligence Contacts - Personal, Social Communication- Current (Access to data)
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Mobile
Chuck Murphy
Presentation Notes
People are tethered to their mobile devices Would you let someone borrow your phone? -Fish where the fish are
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Mobile
Chuck Murphy
Presentation Notes
Phones are on all the time 24/7 -Timely -Convenient -Content comes to you -Read when best for you; on-demand
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Mobile
Chuck Murphy
Presentation Notes
Mobile is a short summary of content -Information as sound bites -Generates and Captures interest -Guides users to the full story
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Mobile
Chuck Murphy
Presentation Notes
Email for mobile
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Mobile
Chuck Murphy
Presentation Notes
Twitter 140 Charachters
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Mobile
Chuck Murphy
Presentation Notes
Website consideration -Small to big
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Mobile
Chuck Murphy
Presentation Notes
MDot websites ex. Texas Hospital Association
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Mobile
Chuck Murphy
Presentation Notes
Responsive Design -No chasing devices
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Personalization
Chuck Murphy
Presentation Notes
Using technology to accommodate differences between individuals.
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Personalization
Chuck Murphy
Presentation Notes
In person Doctor says Charles, not Chuck
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Personalization!
Chuck Murphy
Presentation Notes
Commercials -TV, Radio, Movie Previews -Based on demographics -Targeted Super Bowl commercials
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Personalization
Chuck Murphy
Presentation Notes
Print -Magazine -On Demand Printing - College Catalog -Personalized children’s stories -Handwritten note
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Personalization
Chuck Murphy
Presentation Notes
Education -No Child Left Behind -Learning curriculum
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Personalization
Chuck Murphy
Presentation Notes
ASPCA Cat People Vs. Dog People Behavior based
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Personalization
Chuck Murphy
Presentation Notes
Healthways Based on preferences -Location, name, picture
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Personalization
Chuck Murphy
Presentation Notes
Facebook -Friend suggestions -Ads based on likes & interests -Privacy settings -Layouts -Profile picture
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Personalization
Chuck Murphy
Presentation Notes
Amazon.com -More items to consider -Related to items you’ve viewed -Inspired by your wishlist
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Personalization
Chuck Murphy
Presentation Notes
Pandora -Thumbs up/down icons -Similar artists
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Personalization
Chuck Murphy
Presentation Notes
Shortens the path to engagement Build brand loyalty Guides user to desired outcome Content in preferred format
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Personalization
Chuck Murphy
Presentation Notes
How is this relevant to hospital associations? -Homepage broken into sections -Each with purpose to engage different users
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Personalization
Chuck Murphy
Presentation Notes
Promote information based on preferences -specific not general information CEO vs. Member vs. Insurance vs. Legislatures Also applies to Email -Conditional content -iMIS
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Video
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Video
The Force: Volkswagen Commercial
Chuck Murphy
Presentation Notes
VW Commercial: “The Force”
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Video
Chuck Murphy
Presentation Notes
a. 84% of online users engage with videos ) b. 4 billion video are viewed on YouTube everyday c. YouTube is the second largest search engine in the world (after Google
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Video
Chuck Murphy
Presentation Notes
4 billion video are viewed on YouTube everyday
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Video
Chuck Murphy
Presentation Notes
YouTube is the second largest search engine in the world (after Google)
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Video
Chuck Murphy
Presentation Notes
Sticky -Holds the interest of the users -Engages users -Seen in number of views
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Video
Chuck Murphy
Presentation Notes
Social -Ability to comment on videos -Engages users in 2 way conversation
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Video
Chuck Murphy
Presentation Notes
Video is Sharable -Publish across many channels -Share the whole story
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Video
Chuck Murphy
Presentation Notes
Appeal to multiple senses -Audio and visual -Cognitive ability increases exponentially when multiple senses
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Video
Chuck Murphy
Presentation Notes
Consumable -Doesn’t require full attention -Fit for multi-taskers
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Video
Chuck Murphy
Presentation Notes
Compatible across many devices -Cohesive experience -On-demand -Anywhere
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Video
Chuck Murphy
Presentation Notes
Less work for user to get information -User friendly
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Chuck Murphy
Presentation Notes
Health Care Policy Explanation Text vs. Video
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Video
Chuck Murphy
Presentation Notes
Health Care Bill 1.1,000 pages 2.3,763,086 Words 3.522,743 powerpoint slides 4.9 inches thick
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Video
Health Reform Explained Video
Chuck Murphy
Presentation Notes
Health Reform Explained Video: "Health Reform Hits Main Street" -Henry J. Kaiser Family Foundation
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Mobile Personalization Video
[email protected] The End
Chuck Murphy
Presentation Notes
Talk to me like you know me Summary - Evaluation - How to make a website book