app&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h...
Post on 18-Oct-2014
228 views
DESCRIPTION
TRANSCRIPT
![Page 1: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/1.jpg)
App&Web -‐ Mul% Channel Marke%ng
Marc Czieslick – Managing Director
![Page 2: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/2.jpg)
MULTICHANNEL -‐ ALMOST EVERY COMPANY NEEDS TO FIND AN ANSWER FOR THIS
TREND!
2
![Page 3: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/3.jpg)
Mul%channel @ Deutsche Bank
3
![Page 4: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/4.jpg)
MARC CZIESLICK SLIDE 4
Mul%channel @ Swatch
4
![Page 5: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/5.jpg)
WHY IS MULTICHANNEL SO DIFFICULT?
5
![Page 6: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/6.jpg)
Mul%channel challenges
• A new channel every day • New devices every month • Changed user behaviour • Hard to sync communica%on cross-‐channel
6
![Page 7: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/7.jpg)
Mul%channel challenges
On new devices (every month)
7
![Page 8: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/8.jpg)
Mul%channel challenges
Displayed on different screens
8
![Page 9: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/9.jpg)
.. for constant changing user behaviour
9
![Page 10: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/10.jpg)
..un%l a new couch potatoes experience
Gartner Says 85% of All Flat-‐Panel TVs Will Be Internet-‐Connected Smart TVs by 2016.
10
![Page 11: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/11.jpg)
THE SOLUTION
11
![Page 12: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/12.jpg)
Full featured websites…
12
![Page 13: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/13.jpg)
... great mobile experience ...
13
![Page 14: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/14.jpg)
... op%mized for every device ...
SLIDE 14 14
![Page 15: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/15.jpg)
... even for the „lean back“ mode on your Smart TV!
15
![Page 16: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/16.jpg)
ONLINE DEMO
16
![Page 17: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/17.jpg)
Advantages of App&Web
17
Content of your CMS website is op%mized for each channel.
No redundant content management – save %me and energy with App&Web.
Roles and policies define content access even in your apps.
Create your individual app-‐design without programming skills.
Future-‐ready and easy to integrate in your architecture with the REST-‐API.
Comments, feedback and ra%ngs stored via the apps in the CMS.
![Page 18: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/18.jpg)
App func%ons smartphone / tablet
18
Offline availability – without internet connec%on users have access to app informa%on.
Geo loca%ons allow geo based informa%on and func%ons.
PDF documents like brochures easy published in your apps.
Galleries and (YouTube-‐) videos for perfect mul%media presenta%ons.
Facebook and Twieer integra%on connects the app to social media.
Transfer events and contact details direct to your mobile device.
![Page 19: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/19.jpg)
App&Web as part of a CXM plagorm
19
Smart AnalyCcs measures your success in app and web.
With Content Cockpit keep your (app) content under control.
RecommendaCon Service delivers personalized informa%on to your apps.
Search engines enables cross-‐channel discovery of content.
![Page 20: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/20.jpg)
App-‐Porgolio
Extension „AppYourWeb“
iOS -‐ Bundle
iPhone iPad
Android
Phone / Tablet
SmartTV (TAL)
Samsung, ...
Windows
Win 8
20
![Page 21: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/21.jpg)
REFERENCES
21
![Page 22: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/22.jpg)
Global Digital Media Trendbook 2013 • support of the full publica%on
process from print via web to app
• 200 pages with 500 images • editorial edits in the CMS with
real-‐%me publishing in the app • fully customizable • pay wall and offline support
22
![Page 23: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/23.jpg)
Event App „Digital Architects 2013“
• Agenda • Speakers • Loca%on • Hotel informa%on • Downloads • Gallery • Social Media • ...
23
![Page 24: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/24.jpg)
Demo: „Cologne mul%-‐channel“ iPhone, iPad and SmartTV app of the city cologne with real-‐%me updates and • Geo loca%on • Video integra%on • Image gallery • Twieer import und social media „share“-‐func%on
• News feed • Download area • ...
24
![Page 25: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/25.jpg)
CONTACT
25
![Page 26: App&web multi channel marketing marc czieslick, app und web multikanalmarketing gmb h (dad2013)](https://reader034.vdocuments.site/reader034/viewer/2022051816/54435881afaf9ff3098b4963/html5/thumbnails/26.jpg)
Ques%ons? Contact? Trial?
App&Web Mul%kanalmarke%ng GmbH Marc Czieslick Managing Director +49 (0) 69 133 982 93 +49 (0) 176 620 39 127 [email protected]
26