appraisly november 2013
TRANSCRIPT
James Strickland
November 2013
Smart, social performance reviewsAPPRAISLY
1̆
• Appraisly is a business-to-business platform for conducting employee appraisals• We have taken the business from idea to paying customer in 4 months
• Our beta was launched on the 15th of October this year
• We have 9 businesses currently signed up,with 1-2 legitimate new business sign-ups per week
• We are busy rolling out our service to employees of these companies
• We are seeking seed investment of £100,000 from angels or early stage seed funds
EXECUTIVE SUMMARY
Poor dataCostly & OutdatedOvercomplicated
THE PROBLEMEmployee performance management processes are outdated and old-fashioned
Run a web-based service Provide a platform which requires no integration and links to other online services
Empower people Associate performance with professional background through LinkedIn and make the whole process easier for employees
Offer f lexibility Provide a customizable platform for each client to configure as per their business needs
THE SOLUTION
• Technical side - Ruby on Rails, Angular JS and others
• 7 years consulting experience with Accenture and EY
• Selling and implementing SaaS to big banks
• Passionate entrepreneur with +3 previous ventures
• Bachelor of Science - Finance & Statistics
Nikoloas LygkonisJames Strickland
THE TEAM
• Business development & customer service
• Product design and content marketing
• Business process design architect by trade
• Background at major corporates GE Capital & EY
• Masters in Finance & Accounting, CIMA
+3 years together working together on startups and commercial ventures
For employees SMART goal setting, 360 feedback, extremely intuitive interface and profiles imported from LinkedIn
For managers Full reporting suite on every team member, org charts, team management and ad-hoc reviews
For businesses Integrated training and learning, digital signatures for compliance and full customization for brand identity
THE PRODUCT
Email [email protected] password
URL www.appraisly.com/sign-in
Try our demo!The Fat Fox Stationary Co.
• Interbrand (UK) 200+ employees
• Innitech (US) 25+ employees
• Potbelly (US) 500+ Employees
• Moneris Solutions (CA) 500+ employees
• ChaiOne (US) 65+ Employees
• Yellow (NZ) 350+ Employees
• Arvixe (US) 85+ Employees
• Perkspot (US) 10+ Employees
• Think Brownstone (US) 40+ Employees
CURRENT SIGN-UPS
THE MARKET
Performance management
market in 2017
SMEs = total addressable
market
Employees in working in the
US and UK
£24bn 100m 250k
There have been 59 acquisitions in the talent management industry in the past 5 years
THE COMPETITION
Comparative Feature Appraisly
Product Features
Integration with LinkedIn No No No No Yes
Analytical Dashboard Yes No Yes No Yes
Audit Trail No Yes No Yes YesUser Interface/intuitiveness Average Unfriendly Friendly Average Super Friendly
Customizability Less customizable Customizable Less customizable Very customizable Very customizable
Integration/set-up cost High cost, long time High cost, long time High cost, medium time No cost, short time No cost, very short time
Business Facts & Figures
Price per user per month $20 $15 $50 $6 $5
Location United States Canada United States Germany United Kingdom
No. of customers 500 1,500 12 50 9
Annual revenue ~$15m ~$38m ~$0-$1m ~$0.5 - $1.5m $0m
No. employees 150 300 10 12 2
GO TO MARKET STRATEGY
• Extensive internal & external product tour
• Free one month trial for all sign-ups
• Discounts for 1 year up-front
• Incredibly easy sign-up for employees
Off-site On-site
50%
15%
30%
5%
Referral SocialHR experts Content marketing
Product demo Roll-out & minimal support
Content marketing & direct contact
SALES PROCESS
B2B model targeting SMEs with initial focus on tech & advertising industry
A tiered pricing plan based on a per-employee per month charge
20% discount for 1 year up-front
No contracts
BUSINESS MODEL
1-10 users
11+ users
Free for all users $4.99 per user per month
what’s next
Aug ’13 Product DesignSep ’13 Development
Oct ’13 Beta launchNov ’13 Nine customers
Dec ’14 Seed funding
March ’14 API development &
expansion to rewards
Jul ’14 Target 25+ customers 10,000+ users
Jul ’13 Idea
Today
CONTACT US
James Strickland Co-Founder
!!
[email protected] +447545318570
www.appraisly.com
Nik Lygkonis Co-Founder
!!
[email protected] +447717782988
www.appraisly.com