Making the Internet of Things a Reality:Big Data Meets Mobility in the CloudSanjay J. PoonenPresident & Corporate Officer@spoonen

© 2012 SAP AG. All rights reserved. 2

What would you would give up for a week to keep your mobile phone?

Mobile is now an intrinsic part of life

Caffeine 55%

Exercise 54%

??? 33%

Brushing Teeth 22%

*Bersin & associates 2012

© 2012 SAP AG. All rights reserved. 3

$7.7b

$2.7b

2010 2015

Beyond telecoms, some of the most successful brands in the ranking – from Coca-Cola to Visa – have used mobile platforms and marketing strategies to ignite growth - Pierre Dupreele, SVP, Millward Brown Optimor

1. IDC; 2. Forrester – “Mobile Trends of “Fortune 500” Companies” – Jun 2012; 3. Custom Solutions Group – “Mobile in the Enterprise: The Gap Between Expectations and Expertise” - 2012

WW enterprise apps market1

of Fortune 500 plan to implement mobile apps in 20122

of Enterprises lack mobile app developers3

80% 50%Yet...

Business apps: Fastest growing app category on App Store

“ ”

© 2012 SAP AG. All rights reserved. 4

Telefónica Digital: Mobile wallet

© 2012 SAP AG. All rights reserved. 5

Mobile commerce

© 2012 SAP AG. All rights reserved. 6

Dutch Bangla Bank

Source: Cisco Blog

20032010

During 2008, the number of thingsconnected to the Internet exceeded thenumber of people on earth

By 2020 therewill be 50 billion.

2015

© 2012 SAP AG. All rights reserved. 9

Internet of

Things

Secure Content

Mgmt

SAP’s vision for Mobile Management Millions devices – billions apps / docs – trillions “things”

Mobile Apps Mgmt

Reach

Ric

hn

ess

Mobile Device Mgmt

© 2012 SAP AG. All rights reserved. 10

SAP vision for the “Internet of Things” (aka M2M)

CloudBig DataMobile

Smart Cities

Smart Automobile

Smart Equipment

Smart Logistics

REQUIRES

Smart HouseSmart

Vending

© 2012 SAP AG. All rights reserved. 11

Smart vending

Smart port logistics

Smart container logistics

Smart cities

© 2012 SAP AG. All rights reserved. 15

Analysts rank SAP an early LEADER in Enterprise Mobility

SAP Aims to be the Apple of

Enterprise Mobility

Source: Oct 25, 2012

Thank youSanjay J. PoonenPresident & Corporate Officer

@spoonen

© 2012 SAP AG. All rights reserved. 17

Connecting the Enterprise-2-Me