applying personalization & customization to supercharge results
TRANSCRIPT
![Page 1: Applying Personalization & Customization To Supercharge Results](https://reader034.vdocuments.site/reader034/viewer/2022052514/58ceadcb1a28abb2218b4719/html5/thumbnails/1.jpg)
#B2BMX
Applying Personalization & Customization To Supercharge Results
![Page 2: Applying Personalization & Customization To Supercharge Results](https://reader034.vdocuments.site/reader034/viewer/2022052514/58ceadcb1a28abb2218b4719/html5/thumbnails/2.jpg)
#B2BMX
Personalization at Jellyvision
An Account-Based Marketing Love Story
![Page 3: Applying Personalization & Customization To Supercharge Results](https://reader034.vdocuments.site/reader034/viewer/2022052514/58ceadcb1a28abb2218b4719/html5/thumbnails/3.jpg)
#B2BMX
Let’s look at our current ABM campaign… 70 contacts at 31 “whale” accounts in the life sciences
industry Multi-channel strategy 4 pieces of customized content 3 direct mail pieces Aggressive sales follow ups Automated email follow ups
![Page 4: Applying Personalization & Customization To Supercharge Results](https://reader034.vdocuments.site/reader034/viewer/2022052514/58ceadcb1a28abb2218b4719/html5/thumbnails/4.jpg)
#B2BMX
First touch: low-cost trifold mailer
![Page 5: Applying Personalization & Customization To Supercharge Results](https://reader034.vdocuments.site/reader034/viewer/2022052514/58ceadcb1a28abb2218b4719/html5/thumbnails/5.jpg)
#B2BMX
First touch: low-cost trifold mailer
![Page 6: Applying Personalization & Customization To Supercharge Results](https://reader034.vdocuments.site/reader034/viewer/2022052514/58ceadcb1a28abb2218b4719/html5/thumbnails/6.jpg)
#B2BMX
Second touch: viewfinder
![Page 7: Applying Personalization & Customization To Supercharge Results](https://reader034.vdocuments.site/reader034/viewer/2022052514/58ceadcb1a28abb2218b4719/html5/thumbnails/7.jpg)
#B2BMX
Second touch: viewfinder
![Page 8: Applying Personalization & Customization To Supercharge Results](https://reader034.vdocuments.site/reader034/viewer/2022052514/58ceadcb1a28abb2218b4719/html5/thumbnails/8.jpg)
#B2BMX
Second touch: viewfinder
![Page 9: Applying Personalization & Customization To Supercharge Results](https://reader034.vdocuments.site/reader034/viewer/2022052514/58ceadcb1a28abb2218b4719/html5/thumbnails/9.jpg)
#B2BMX
Third touch: inspiration kit
![Page 10: Applying Personalization & Customization To Supercharge Results](https://reader034.vdocuments.site/reader034/viewer/2022052514/58ceadcb1a28abb2218b4719/html5/thumbnails/10.jpg)
#B2BMX
Results 6 opportunities booked 19% conversion to opportunity Projected 8.5x ROI Sales team penetrated dream accounts Sales + marketing + executives are really excited about
ABM
![Page 11: Applying Personalization & Customization To Supercharge Results](https://reader034.vdocuments.site/reader034/viewer/2022052514/58ceadcb1a28abb2218b4719/html5/thumbnails/11.jpg)
#B2BMX
The personalization journey
Tradeshift
![Page 12: Applying Personalization & Customization To Supercharge Results](https://reader034.vdocuments.site/reader034/viewer/2022052514/58ceadcb1a28abb2218b4719/html5/thumbnails/12.jpg)
#B2BMX
Drones
![Page 13: Applying Personalization & Customization To Supercharge Results](https://reader034.vdocuments.site/reader034/viewer/2022052514/58ceadcb1a28abb2218b4719/html5/thumbnails/13.jpg)
#B2BMX
Drones
-Sent to 30 Tier 1 accounts so far-40% send/opportunity-Cost/send $90-$200 depending on geo
![Page 14: Applying Personalization & Customization To Supercharge Results](https://reader034.vdocuments.site/reader034/viewer/2022052514/58ceadcb1a28abb2218b4719/html5/thumbnails/14.jpg)
#B2BMX
Personalized video
![Page 15: Applying Personalization & Customization To Supercharge Results](https://reader034.vdocuments.site/reader034/viewer/2022052514/58ceadcb1a28abb2218b4719/html5/thumbnails/15.jpg)
#B2BMX
Personalized video
![Page 16: Applying Personalization & Customization To Supercharge Results](https://reader034.vdocuments.site/reader034/viewer/2022052514/58ceadcb1a28abb2218b4719/html5/thumbnails/16.jpg)
#B2BMX
Personalized video results
![Page 17: Applying Personalization & Customization To Supercharge Results](https://reader034.vdocuments.site/reader034/viewer/2022052514/58ceadcb1a28abb2218b4719/html5/thumbnails/17.jpg)
#B2BMX
DavosX invites
![Page 18: Applying Personalization & Customization To Supercharge Results](https://reader034.vdocuments.site/reader034/viewer/2022052514/58ceadcb1a28abb2218b4719/html5/thumbnails/18.jpg)
#B2BMX
DavosX invites
![Page 19: Applying Personalization & Customization To Supercharge Results](https://reader034.vdocuments.site/reader034/viewer/2022052514/58ceadcb1a28abb2218b4719/html5/thumbnails/19.jpg)
#B2BMX
DavosX invites
![Page 20: Applying Personalization & Customization To Supercharge Results](https://reader034.vdocuments.site/reader034/viewer/2022052514/58ceadcb1a28abb2218b4719/html5/thumbnails/20.jpg)
#B2BMX
Effect on pipeline
Each bump is a personalized campaign!1) Dec 8 – Personalized video2) Dec 22 – Personalized holiday campaign3) Jan 5-19 – Personalized VIP invites for Davos
![Page 21: Applying Personalization & Customization To Supercharge Results](https://reader034.vdocuments.site/reader034/viewer/2022052514/58ceadcb1a28abb2218b4719/html5/thumbnails/21.jpg)
#B2BMX
Effect on pipeline235 net new MQAs driven by personalization1) 8% MQA to opp rate=20 new opps2) $200,000 ACV @12% close rate3) $451,000 in net new weighted pipeline in 6 weeks driven by
personalization!
![Page 22: Applying Personalization & Customization To Supercharge Results](https://reader034.vdocuments.site/reader034/viewer/2022052514/58ceadcb1a28abb2218b4719/html5/thumbnails/22.jpg)
#B2BMX