applying a knowledge management taxonomy to secondary schools

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This article was downloaded by: [Umeå University Library] On: 29 September 2013, At: 01:37 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK School Leadership & Management: Formerly School Organisation Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/cslm20 Applying a knowledge management taxonomy to secondary schools Melinda Thambi a & Paddy O'Toole b a Department of Education, Flinders University, Adelaide, Australia b Department of Education, Monash University, Melbourne, Australia Published online: 02 Feb 2012. To cite this article: Melinda Thambi & Paddy O'Toole (2012) Applying a knowledge management taxonomy to secondary schools, School Leadership & Management: Formerly School Organisation, 32:1, 91-102, DOI: 10.1080/13632434.2011.642350 To link to this article: http://dx.doi.org/10.1080/13632434.2011.642350 PLEASE SCROLL DOWN FOR ARTICLE Taylor & Francis makes every effort to ensure the accuracy of all the information (the “Content”) contained in the publications on our platform. However, Taylor & Francis, our agents, and our licensors make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions and views expressed in this publication are the opinions and views of the authors, and are not the views of or endorsed by Taylor & Francis. The accuracy of the Content should not be relied upon and should be independently verified with primary sources of information. Taylor and Francis shall not be liable for any losses, actions, claims, proceedings, demands, costs, expenses, damages, and other liabilities whatsoever or howsoever caused arising directly or indirectly in connection with, in relation to or arising out of the use of the Content. This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. Terms & Conditions of access and use can be found at http://www.tandfonline.com/page/terms- and-conditions

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Page 1: Applying a knowledge management taxonomy to secondary schools

This article was downloaded by: [Umeå University Library]On: 29 September 2013, At: 01:37Publisher: RoutledgeInforma Ltd Registered in England and Wales Registered Number: 1072954 Registeredoffice: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK

School Leadership & Management:Formerly School OrganisationPublication details, including instructions for authors andsubscription information:http://www.tandfonline.com/loi/cslm20

Applying a knowledge managementtaxonomy to secondary schoolsMelinda Thambi a & Paddy O'Toole ba Department of Education, Flinders University, Adelaide,Australiab Department of Education, Monash University, Melbourne,AustraliaPublished online: 02 Feb 2012.

To cite this article: Melinda Thambi & Paddy O'Toole (2012) Applying a knowledge managementtaxonomy to secondary schools, School Leadership & Management: Formerly School Organisation,32:1, 91-102, DOI: 10.1080/13632434.2011.642350

To link to this article: http://dx.doi.org/10.1080/13632434.2011.642350

PLEASE SCROLL DOWN FOR ARTICLE

Taylor & Francis makes every effort to ensure the accuracy of all the information (the“Content”) contained in the publications on our platform. However, Taylor & Francis,our agents, and our licensors make no representations or warranties whatsoever as tothe accuracy, completeness, or suitability for any purpose of the Content. Any opinionsand views expressed in this publication are the opinions and views of the authors,and are not the views of or endorsed by Taylor & Francis. The accuracy of the Contentshould not be relied upon and should be independently verified with primary sourcesof information. Taylor and Francis shall not be liable for any losses, actions, claims,proceedings, demands, costs, expenses, damages, and other liabilities whatsoeveror howsoever caused arising directly or indirectly in connection with, in relation to orarising out of the use of the Content.

This article may be used for research, teaching, and private study purposes. Anysubstantial or systematic reproduction, redistribution, reselling, loan, sub-licensing,systematic supply, or distribution in any form to anyone is expressly forbidden. Terms &Conditions of access and use can be found at http://www.tandfonline.com/page/terms-and-conditions

Page 2: Applying a knowledge management taxonomy to secondary schools

Applying a knowledge management taxonomy to secondary schools

Melinda Thambia* and Paddy O’Tooleb

aDepartment of Education, Flinders University, Adelaide, Australia; bDepartment of Education,Monash University, Melbourne, Australia

The purpose of this article is to examine the relevance of a corporate-basedtaxonomy of knowledge management to secondary schooling. Do the principlesof knowledge management from the corporate world translate to the world ofeducation; specifically, secondary schooling? This article examines categories ofknowledge management articulated in Michael Earl’s corporate-based taxonomyof knowledge management and seeks to determine their degree of applicability toknowledge management in secondary schooling. It is found that, on the whole,many of the categories not only have relevance to secondary schooling, but arealready in use in secondary schools. This article will enable principals to examinetheir own knowledge practices within their schools, with a view to optimising suchstrategies to improve school performance through practical actions.

Keywords: knowledge management; secondary schools; leadership; management;governance

Introduction

Knowledge management is a relatively young but increasingly popular field of

organisational study (Sallis and Jones 2002, 2). ‘Knowledge management’ refers to

the purposeful manipulation of knowledge that occurs within (or beyond) an

organisation upon its recognition as a valuable entity. Knowledge management is

defined by Rosenberg as the: ‘creation, archiving and sharing of valued information,

expertise and insight within and across communities of people and organizations

with similar interests and needs’ (2001, cited in Santo 2005, 66). Debowski’s

definition is similar: ‘. . .the process of identifying, capturing, organizing and

disseminating the intellectual assets that are critical to the organisation’s long-term

performance’ (2005, 16). Interestingly, these definitions give an organisation the

latitude to allow for both a technology-centred and a relational approach in the

development of its knowledge management strategy. This distinction is supported by

Lavergne and Earl (2006), who separate ‘tangible’ aspects of knowledge manage-

ment, such as IT, from the intangible aspect of ‘organizational learning’ that

incorporates behaviour and tacit knowledge. Becerra-Fernandez and Stevenson

(2001, 508) add an economic focus: ‘Knowledge management is a new organizational

strategy for leveraging intellectual capital and management innovation’. For schools,

knowledge management has the potential to encourage sharing of innovative

practice, avoid duplication and discourage the loss of valuable knowledge.

*Corresponding author. Email: [email protected]

School Leadership & Management

Vol. 32, No. 1, February 2012, 91�102

ISSN 1363-2434 print/ISSN 1364-2626 online

# 2012 Taylor & Francis

http://dx.doi.org/10.1080/13632434.2011.642350

http://www.tandfonline.com

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Page 3: Applying a knowledge management taxonomy to secondary schools

The purpose of this article is to explore the extent to which insights about

knowledge management based on corporate research have relevance to knowledge

management within secondary schools. It seeks to give principals a guide to

designing and implementing a knowledge management strategy within their schools

by focusing on different applications of knowledge management based around

Michael Earl’s taxonomy. An agenda for future research is also discussed.

Locating knowledge management in schools

Knowledge management is a relatively new field for many secondary school

principals. Sallis and Jones (2002, 63) claim that many corporate institutions do

not have a specific strategy for knowledge management, and ‘. . .of the few that do

have such a strategy, almost none are in the education sector’. This is supported by a

recent survey carried out by the authors, where databases and search engines showed

a dearth of articles on knowledge management in secondary schools: less than 13 in

Proquest and Scopus and less than 4 in Informaworld, SAGE, OVID, ISI Web of

Knowledge and CSA Illumina. There remains much to be researched in this area.

If strategic knowledge management is going to become a competitive force for

schools of the future, it seems necessary to apply any lessons learned from corporate

knowledge management to the field of education. Based on his research in the

corporate sector, Michael Earl (2001) has proposed a taxonomy of knowledge

management, where knowledge is divided into seven categories (he refers to them as

‘schools’, but they will be referred to as ‘categories’ during this article, to avoid

confusion with ‘secondary schools’). The purpose of this article is to examine Earl’s

corporate-based taxonomy of knowledge management and see if the same principles

can apply to knowledge management in secondary schools. If this is so, a principal

can then more fully optimise the potential of knowledge in his/her school by learning

to leverage knowledge more strategically and effectively.

Earl’s seven categories

Earl’s taxonomy was created to provide a ‘framework’ for discussion of knowledge

management: in particular, to aid executives’ understanding of corporate knowledge

management. This framework recognises both technical and social elements of

knowledge management, whilst making distinctions between them. Earl divides

knowledge management into three approaches: technocratic, behavioural and

economic. These three approaches are then divided into seven categories. Under

the technocratic approach are the ‘systems’, ‘cartographic’ and ‘engineering’

categories. Under the behavioural approach are the ‘organisational’, ‘spatial’ and

Table 1. Earl’s schools of knowledge management.

School Technocratic Behavioural Economic

Attribute Systems; cartographic;

engineering

Organisational; spatial;

strategic

Commercial

Adapted from Earl (2001, 217).

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‘strategic’ categories. The economic approach has only one category, the ‘commer-

cial’ category (see Table 1).

Davenport and Prusak (1998) claim that most knowledge management under-

takings focus on the technocratic or economic aspects of knowledge management,

leaving a gap in the behavioural elements. Earl’s taxonomy, with its inclusion of

technocratic, economic and behavioural approaches, provides some balance with its

acknowledgement of all of these areas. As Dash (1998, 65) puts it, ‘successful KM

requires a skilful blend of people, business processes and IT’. The remainder of the

article will further articulate these approaches and expand on their relevance to

secondary schooling.

Earl’s technocratic categories and their relevance to secondary schooling

Earl’s technocratic categories refer to knowledge management approaches that, ‘are

based on information or management technologies, which largely support . . .employees in their everyday tasks’ (Earl 2001, 218). The focus for technocratic

categories is the enhancement of knowledge management through the use of

technology � usually IT.

Systems

The first of Earl’s technocratic categories is the ‘systems’ category. The systems

category focuses on the ‘capture’ of knowledge � either specialist, individual or

group knowledge � which is subsequently placed on a database for the benefit of

others. Earl (2001, 218) uses the example of the ‘web-based maintenance knowledge

base’: an electronic repository of ‘best practice’ solutions developed at Xerox for

those repairing Xerox photocopiers.

Earl’s systems category is highly relevant to knowledge management in secondary

schools. As electronic resources become more readily available, teaching staff can

share best practice solutions, such as worksheets, notes and assessment tasks,

through a staff intranet. Online educational communities fulfil a similar role of

sharing expertise, albeit on a broader scale. At a management level, databases

containing information on student numbers, enrolment details and assessment scores

are also useful to administrators making planning decisions. Nevertheless, there are

some issues to consider when weighing the value of the systems approach in a

secondary school setting. One issue is the abundance of problems in a secondary

school that require tacit, not explicit, knowledge to solve. They are often unique and

personal, and require high levels of people skills and emotional intelligence, rather

than an electronically codified solution. The other challenge to the systems approach

is the amount of time required to establish a useful, comprehensive database.

Teachers who are time-poor are unlikely to have the requisite resources to develop

such a database, particularly in a short timeframe. Another factor to consider is

the establishment of a ‘monitoring’ role to ensure the high quality of the

database contributions. Although the systems category, then, is applicable in a

secondary schooling context, there are also challenges to overcome to ensure its most

effective use.

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Cartographic

Earl’s second technocratic category is the ‘cartographic’ category. The focus of the

cartographic approach is to create a map, or ‘knowledge directory’ (Earl 2001, 220),

of the organisation, so that staff members in search of expert knowledge can be easily

linked with experts within the organisation. This system lends itself to tacit

knowledge transfer more than the systems approach as it encourages face-to-face

contact as an end result, although the directory itself is an example of ‘explicit’

knowledge.

The cartographic category, like the systems category, has both strengths and

weaknesses when applied to secondary schooling. A knowledge map can obviously

be of benefit to a secondary school, as it can to any organisation. When discussing

school principals, Hayes et al. (2004, 523) say: ‘productive leadership involves

mapping and tapping the capacity of school communities’. Tippins (2003, 340) gives

guidelines for a school knowledge audit, suggesting the grouping of staff expertise

into ‘master knowledge areas’ after a process of interviewing and CV evaluation.

This knowledge can then, according to the cartographic approach, be formed into a

directory. There are, however, some challenges to the application of the cartographic

approach in secondary schools. Its value may be more evident in larger schools,

where staff may not know each other well and may even be physically distanced from

each other, as in the case of a multi-campus school. Alternatively, staff in a smaller

school may already know each other better due to heightened levels of interaction

and may therefore have a better idea of each other’s areas of expertise, negating the

need for a formal knowledge directory. Another challenge to the application of Earl’s

cartographic approach in a secondary school is the question of its relevance to all

staff. Decisions based on expertise (for example, allocating an individual to a

specialist position) are usually made by the principal or a management team. On a

day-to-day basis, the constraints and lack of flexibility in a typical teacher’s timetable

(such as in the author’s school, where a full-time teaching load is 34 lessons out of

40 per week) allow little need or opportunity to pursue information not directly

related to their teaching roles. In other words, whilst knowledge directories in

secondary schools may exist, they are rarely used and they rarely need to be used by

teaching staff. In summary, Earl’s cartographic approach would best suit a larger

school and management-level staff.

Process

Earl’s final technocratic category, the ‘process’ category, deals with making an

increased flow of relevant knowledge available to a worker. In addition, it categorises

‘management processes’ as ‘inherently more knowledge-intensive than business

processes’ (Earl 2001, 221). Both of these principles are relevant to secondary

schooling. Clearly, teaching staff, like any other workers, may benefit from access to

relevant knowledge, such as subject knowledge and administrative knowledge.

Subject knowledge can be disseminated through a well-maintained intranet, making

it relatively straightforward for teacher access. This is currently the practice in many

schools, where curriculum materials are available on school or government intranets,

such as the South Australian DECS Moodle site (2010). Administrative knowledge,

however, can be more difficult for a secondary teacher to access, as it can be

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controlled by office assistants and administrators. Increasing teacher access to

appropriate content, such as student timetable information, is a way that Earl’s

process category could be applied to secondary school knowledge management. It is

fair to add that as technology improves within a school, so can teacher access to thistype of information, with programmes such as FirstClass (Human Edge 2011).

Projected classes for future years and significant strategic directions of schools are

other examples of knowledge that can be administrative. The principle of manage-

ment processes being more knowledge-intensive than business processes also holds

true in a school context, with some exceptions. Management tasks require significant

amounts of information to execute effectively, for example, staffing or long-term

strategic planning. Although Earl refers to a more instantaneous form of data

collection in his discussion of the corporate world (for example, sales figures reachingan individual as products are sold), data-gathering in a secondary school often takes

place over longer periods: for example, terms, semesters or years. In addition to

explicit knowledge, such as data-gathering, managers in a school also need to exhibit

tacit knowledge and use emotional intelligence in dealing with people and situations.

It should be noted that these skills are also required, to a degree, by teaching,

administrative and support staff in a school, perhaps calling into question

Earl’s distinction between ‘management’ and ‘business’ processes, at least when

applied to a school context! In summary, Earl’s process category is already inevidence in secondary schools, but there are areas that would benefit from further

application.

Summary of Earl’s technocratic approach

Earl’s technocratic approach, therefore, has great applicability to secondary schools.

Examples of the systems, cartographic and process categories can already be found in

many secondary schools, while there is room for all three categories to be developed

further in any school whose governance board would wish to adopt one of these

approaches as a focus for its knowledge management strategy. However, Earl’s

technocratic categories are predominantly focused on explicit forms of knowledge

transfer. To use the distinction of Mentzas et al. (2001), they focus on knowledge as‘product’ rather than ‘process’. The focus on explicit knowledge at the expense of

tacit knowledge can present a danger when examining the world of a secondary

school. Secondary schools are highly ‘people-centric’ and socially-based organisa-

tions. Many forms of knowledge required in a secondary school situation are tacit by

nature and therefore unsuited to dissemination only through documentation. The

idea that ‘all’ information relevant to a functioning secondary school can be broken

down to explicit data is questionable, to say the least. There is therefore a need for a

broader approach to knowledge management in a secondary school that embracesknowledge as both tacit and explicit, and knowledge transfer as both a technical and

a relational activity. This brings us, in turn, to Earl’s behavioural approach.

Earl’s behavioural and economic categories and their relationship to secondary

schooling

If Earl’s technocratic categories aim mostly to organise and classify explicit knowl-

edge, his behavioural categories focus on how the interactions between people convert

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tacit knowledge to explicit knowledge, or how tacit knowledge is shared. For this to

happen, interaction amongst staff is crucial. As Waller (1932 as cited in Letman 2005,

13) says: ‘for let no one be deceived, the important things that happen in schools result

from the interaction of personalities’. This interaction can be facilitated by face-to-face communication (discussions, meeting or chance encounters), or with the aid of

technology (online communities or remote conferencing). Earl divides the behaviour-

al approach into three categories: organisational, spatial and strategic.

Organisational

The organisational category focuses on ‘knowledge communities’ (Earl 2001, 223)

and the communication that exists within them. Relationships are integral for

network formation and knowledge transfer. Knowledge communities are similar to

communities of practice described elsewhere (Debowski 2005; Schlager and Fusco

2003), but they have a broad range of functions. For example, Earl describes the

multinational company, Shell, which has knowledge communities for differentpurposes, e.g. ‘best practice’ forums, ‘task’ forums and ‘discussion’ forums. Never-

theless, Earl (2001, 225) points out that a pre-existing culture of interaction and

relationships, as well as a ‘moderator’, are both necessary for the successful

functioning of the organisational category.

The organisational category is obviously highly applicable to secondary schooling.

One need only observe the group interactions evident in staff meetings, faculty

meetings or specific communities of practice to see the exchange of both tacit and

explicit knowledge. Sackney and Walker (2006, 352�3) state, ‘Teachers’ knowledgebase is expanded through discourse and reflection. . .’ and ‘Leadership for knowledge

management is about . . . constructing meaning and knowledge collectively and

collaboratively’. Knowledge generation and transfer are also enhanced by teacher

participation in communities of practice across faculty or even school boundaries: ‘A

PA [professional association] is an obvious arena for dominant professional norms

and ideas about best practice to be developed and communicated’ (Swan, Newell, and

Robertson 1999, 908). Two challenges to the application of Earl’s organisational

category to secondary schooling are resource allocation and the creation of a cultureof trust. Teachers need to be allocated time for knowledge exchange. Time for

discussion must be carefully engineered into meetings so they do not become simply

task forums. Secondly, a culture of trust must be evident. Some staff may be reluctant

to engage in knowledge-sharing because they feel vulnerable, personally threatened or

simply isolated. Roberts (2000, 434) states that, ‘Both trust and mutual under-

standing, developed in their social and cultural contexts, are prerequisites for the

successful transfer of tacit knowledge’. Unfortunately, isolation can hamper knowl-

edge transfer. As Norris et al. (2003 as cited in Santo 2005, 7), observe: ‘in mostacademic settings, knowledge resides in archipelagos of individual knowledge

clusters, unavailable for systemic sharing’. For the organisational category’s potential

to be fully realised, then, the issues of time and culture must be addressed.

Spatial

Earl’s spatial category highlights the use of buildings and spaces to enhance

knowledge exchange. Using this approach, buildings and work spaces are designed to

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maximise opportunities for workers to meet and interact. Earl (2001, 226�7) uses the

examples of the British Airways building, designed to ‘maximise the number of times

you ‘‘bump into people’’’ with its open office plan and medieval cobbled street, and

Skandia’s ‘future centre’ eating area, which is organised in a way that encourages

staff to ‘mingle’. These approaches underline the importance of face-to-face

communication in a world where communication is increasingly electronic or virtual.

He quotes some executives as saying: ‘Can we arrest the tyranny of email and start

meeting and talking again?’ (227) and claims that most people prefer ‘conversations’

over ‘documents or IT’ (226).

Earl’s spatial category is already in evidence in many secondary schools,

particularly where building has occurred in recent years. Seaford 6�12 School in

South Australia is one example. Winner of an Impact Award in the 2009 National

Australia Bank ‘Schools First’ Initiative (Seaford 6�12 School 2010), Seaford reflects

a utilisation of Earl’s spatial category in its construction. Teachers within a

‘community’ area have their preparation area together and teach a similar range

of students in rooms close by. This is likely to enhance knowledge exchange amongst

staff. In other schools, a similar effect could be achieved by placing staff members of

the same faculty in the same office space, so non-contact periods can be times of

interaction and learning. Work spaces can be opened up by designs that include

open-plan learning areas and glass-walled offices, such as in the Australian

Mathematics and Science School in South Australia, with the expectation that

greater access and visibility will increase learning. As their website proclaims:

The design of the school’s learning and physical environments is based on pivotal beliefsabout student-focused teaching and learning . . . the interconnectedness of knowledge,and the importance of human communication in all its forms. (Australian Science andMathematics School 2010)

The size of a school may also affect the knowledge exchange that can occur.

Ironically, a smaller school with less space can sometimes reap greater rewards in this

area than a larger school, due to the close proximity of staff. Fisher (2002, 1) states

that ‘Space has an impact on the performance of students and teachers’. A major

challenge to the implementation of Earl’s spatial category, however, is the cost of

purpose-built structures and the infrequency with which many secondary schools can

afford to embark on major building development programmes.

Earl’s spatial category, therefore, is highly applicable to secondary schooling and

already in use. It will no doubt be emphasised even more in the future of secondary

schooling.

Strategic

The final category in Earl’s behavioural approach is the strategic category. This is

about focusing an organisation into the stocktaking and development of its own

knowledge assets. In this approach, knowledge itself is manipulated as a strategic

entity, not merely as a means to an end to help other processes function more

efficiently. Earl uses Skandia as an example, where ‘intellectual capital’ is considered

to be an asset, in the same way that finances or buildings are.

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Whilst secondary schools are in the business of knowledge, they can face a

challenge in developing a truly ‘strategic’ approach. Often there is little focus on the

creation of knowledge from within. Instead, the focus in a secondary school is

usually the creation of knowledge at a classroom level rather than at an

organisational level. The strategic approach may be more evident at a management

level but is not necessarily given the same importance at the classroom interface. One

only has to observe the fraction of time allocated to classroom teachers to build

knowledge repositories (little) compared to time spent teaching (a great deal), and it

is clear that the potential of the strategic category has not been fully realised in many

secondary schools. This situation, however, is changing. Kruse (2003, 332) claims

that:

An important trend has developed in the literature: the development of knowledge as astrategic capacity of school organizations to manage and enhance student learning . . . Awide range of initiatives, including the identification and sharing of ‘‘best practices’’,development of data-driven decision methodologies, fostering of communities ofpractice, and installation of collaborative technologies have all sought to create aknowledge industry to underlie school improvement efforts.

A strategic approach to knowledge management in secondary schools should

continue to increase. Knowledge management will need to take greater priority in

a school’s strategic vision and permeate its culture. Staff with key roles in knowledge

management and resource development may even be employed largely for those

purposes. Whilst currently in its infancy, Earl’s strategic category nevertheless has the

potential to make a significant impact in secondary schools.

Earl’s commercial category and its relationship to secondary schooling

The final category of Earl’s taxonomy of knowledge management is the ‘commercial’

category. He describes it as one that is ‘concerned with protecting and exploiting a

firm’s knowledge or intellectual assets to produce revenue streams’. The purpose of

knowledge management in the commercial category is to generate finance for the

organisation by exploitation of its knowledge. In corporate terms this may refer to

‘patents, trademarks, copyrights and know-how’ (Earl 2001, 222). It is harder to

define this in an educational setting, but two ideas are suggested here: the

development and sale of teaching resources and how a school uses knowledge to

market itself.

Teaching resources

It can be argued that few practising teachers demonstrate involvement in activities

that could be categorised as commercial, i.e. the creation, publication and sales of

educational material to generate profit for their institution. It is generally accepted

that the role of a teacher in a school is to teach. This is not to say that teachers are

not involved in continual knowledge creation for use within their own context, the

products of which, in some cases, automatically become the intellectual property of

the school. Many teachers freely share their resources pro bono, particularly among

professional associates, as is evidenced by the websites of free teaching resources

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available on the Internet, such as the ‘Free Educational Resources of Adrian Bruce’

(2011). Some choose not to disperse their resources, viewing their knowledge as a

source of future power or influence. Some publish and sell their own materials, but

this group would be in the minority. Generally, it would be true to say that mostteachers do not publish materials and gain profit for their school from their work. In

this respect, Earl’s commercial category has little application to current secondary

schooling.

Using knowledge as a marketing tool

Earl’s commercial category, however, has greater potential to be applied to secondary

schools in the area of marketing. Secondary schools that highlight the expertise

(knowledge) of their staff as a key selling point for the school could be said to be

utilising Earl’s commercial category. In the USA, many principals have a Masters or

Doctorate level postgraduate degree, often in educational administration (Educa-

tion-Portal.com 2010). In a private school in India known to the author, however, noteacher was employed without a Masters degree. This could be construed as an

attempt by the school to exploit the high level of academic knowledge of the staff to

create the impression of an academically credible institution � which families were

then prepared to pay significant amounts of money to utilise.

A brief search of some websites of private schools in South Australia told a

different story. It seemed that most lacked any reference to teacher expertise on their

websites, particularly academic expertise. A somewhat ‘throwaway’ comment on

generic levels of professional development was found: ‘. . .teachers continue to learnin order to teach’ (Scotch College 2008). This suggests that private schools in South

Australia focus more on the overall ‘product’ � consisting of educational approaches,

a nurturing environment, grounds and resources � for marketing, rather than

specifically on the knowledge of the staff. If schools were to focus more on staff

knowledge, they could be said to be maximising the potential of Earl’s commercial

category more fully.

Another interesting aspect of Earl’s commercial category in a school’s knowledge

management strategy is the exploitation of non-teaching knowledge. This may beevident in schools that, under skilful business managers, may create profit by

manipulation of non-teaching resources. An example of this might be the rental of

school facilities to outside groups. The author has observed a situation in the

USA where a church organisation utilised a school’s facilities for its Sunday

programme. If this were profit-making, it could be construed as a school exploiting

their business acumen (knowledge) to generate revenue, fulfilling Earl’s commercial

category.

Implications for principals

Earl’s seven categories of knowledge management highlight different areas of focus

for knowledge management in an organisation. A principal seeking to do aknowledge management audit in his/her own school can use Earl’s categories both

to identify strengths and to target areas for future improvement. He/she may focus

on one particular category as a ‘goal’ for the knowledge direction of the school.

Alternatively, a school may seek to improve its application of all of the categories.

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There may even be times when one of the categories becomes a temporary focus: for

example, the beginning of a building programme would be an excellent time to

consider Earl’s spatial category. Earl’s taxonomy, then, enables principals to see

knowledge management from a variety of perspectives, to select the perspectives that

will best suit their school at a given time. Table 2 can be used as a guide for this.

Table 2. A guide for principals: applying Earl’s taxonomy to a secondary school.

Type of school Descriptors

A systems school will. . . � Invest heavily in Information and Communication

Technology (ICT) resources and training� Build up a repository of ‘best practice’ scenarios in a

database that is available to staff� Focus on ICT as a means of transferring knowledge� Provide incentives for staff to contribute to the building up

of the database� Ensure database contributions are monitored to ensure

high quality� Provide resources (e.g. time) for staff to access and

contribute to database

A cartographic school

will. . .

� Create a ‘knowledge map’ of the school which identifies

the specialist knowledge or expertise of individuals in the

organisation� Direct, using the map, individuals to ‘link up’ with the

‘expert’ who possesses the knowledge they seek. For

example, a staff member seeking resources for a ‘gifted’

student could use the knowledge directory to locate an

expert within the school� Allow for the transmission of tacit (as opposed to explicit)

knowledge

A process school will. . . � Collect data and channel it through the school to those

who need it, e.g. enrolment details made accessible to

those making timetabling decisions; absentee information

accessible to home room teachers

A commercial school

will. . .

� Sell the school’s ‘knowledge resources’ for profit, e.g.

educational resources created on campus� Recognise staff qualifications (i.e. knowledge) as part of

the school’s marketing strategy

An organisational

school will. . .

� Encourage networking between people� Emphasise the formation and continuation of ‘knowledge

communities’ (face-to-face or virtual) to solve problems

and build understanding� Already have a culture of strong relationships, interaction

and communication

A spatial school will. . . � Focus on the role of physical space (or other types of

space) in maximising knowledge exchange� Examine how buildings, classrooms, lounges, traffic areas

and offices can be designed for optimal communication

A strategic school will. . . � Manipulate knowledge as a strategic entity in the overall

vision, direction and planning of a school� Value the organisation’s knowledge as an asset in the same

way that property and capital are valued as assets

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Conclusion

Tippins (2003, 345) states: ‘While the concept of KM has been examined extensively

within the business context, very little is known about how the KM process may

benefit educational institutions’. While purposeful and directed knowledge manage-

ment may still be in its infancy in schools, there is evidence that some aspects of

knowledge management are already in place in an incidental way, and that there is the

potential for further growth. It seems that the seven-fold approach of Earl’s taxonomy

is valuable to describe the range of areas encompassed by secondary schooling. Both

the technocratic and behavioural approaches have their strengths, and both are

needed to gain a balanced perspective on knowledge management. Ultimately, all of

Earl’s categories are manifest to some extent in secondary schooling and can be

applied to varying degrees, notwithstanding the fact that some are more relevant than

others. One may question the overall extent to which a corporate framework can

apply in an educational context. This is a question which is perhaps worthy of another

article; however, it is clear from the prior discussion that whilst the corporate insights

certainly inform the educational experience it would be foolish to assume that they

encompass the totality of the educational experience. The unique philosophies, goals

and relationships within secondary schools call for a knowledge management strategy

sensitive to these, which, nevertheless, utilises relevant insights from the corporate

culture. Future research in the area of knowledge management in secondary schools

may focus on just this aspect: what distinguishes educational knowledge management

from corporate knowledge management? More rigorous empirical research may even

give rise to a uniquely school-focussed typology in the future, including greater

specificity about the relational aspects of knowledge management in secondary

schools. In addition, the creation and maintenance of a knowledge management

culture in a secondary school is an area worthy of future investigation. Whilst all of

these are important issues for future research, what seems to be clear now is that

knowledge management is a critical field for administrative attention and Earl’s

taxonomy is valuable to this end.

Notes on contributors

Melinda Thambi is the head of the History faculty at Temple Christian College in Adelaide,South Australia, where she has taught History and English for 13 years. She has completed aMasters in Education (Leadership and Management) at Flinders University in SouthAustralia.

Paddy O’Toole is currently a senior lecturer at Monash University in Victoria, Australia. Shehas previously held the positions of Associate Dean (Community and InternationalEngagement), Program Coordinator and Lecturer in Educational Leadership and Manage-ment at the School of Education, Flinders University, South Australia. Dr O’Toole came toacademia from the corporate sector where she held various training and knowledgemanagement positions at the state and national levels.

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