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A 360° Solution:AppLift’s Unifi ed Platform

Helps RecargaPay Launch, Grow and Retain

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The Challenge The Goals

RecargaPay decided to partner with AppLift to improve their brand visibility and to increase their active user base.

Democratizing Mobile PaymentsWhile there are more than 50 million people in Brazil with smartphones, the convenience of digital payments is not available to all due to the lack of easy access to fi nancial institutions. RecargaPay solves this problem by allowing users to access the benefi ts and convenience of mobile payments without the need for a bank account.

� To get more users for RecargaPay’s in-app services, such as phone recharges, utility pay-ments and transport card recharges.

� To maximize the ROI from user acquisition efforts by converting installed and registered users into purchasers.

The Strategy

� AppLift conducted User Acquisition and Retar-geting Campaigns with competitive CPAs, such that RecargaPay would be charged only for the actual results based on the goals.

� AppLift’s advanced targeting capabilities and ROAS-centric approach to maximizing cus-tomer value and quality enabled RecargaPay to run high-volume campaigns across rele-vant supply sources to acquire the right set of users.

� With AppLift’s unifi ed platform DataLift 360, RecargaPay was able to run sophisticated Retargeting campaigns to re-engage users who had never made an in-app purchase after installing the app. RecargaPay specially bene-fi ted from DataLift 360’s Dynamic Audience Segmentation based on a rule-building UI. This empowered them to target those users who hadn’t interacted with the app right after instal-ling it and to encourage them to use Recar-gaPay‘s services. The rules were built using boolean logic to precisely target the desired audiences at a much more granular level.

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The most positive aspect of working with AppLift is the exceptional service they provide and the agility of execution. They make sure that we’re always kept updated on our campaign performance, and we also receive insightful tips and ideas for new strategies to improve our results. We’ve always searched for the best partners in the market, and for us AppLift is defi nitely one of the best and most valuable when it comes to quality of users and volume!

Felipe Costa, Marketing @ RecargaPay

In order to achieve the goals of both acquiring and re-engaging users, AppLift‘s wide experiencein User Acquisition and Retargeting through their unifi ed platform DataLift 360 proved benefi cial for RecargaPay to address their campaign needs at each step of the app advertising lifecycle.

With the success of the User Acquisition and Retargeting campaigns, RecargaPay plans to continueworking with AppLift to strengthen the existing partnership. The focus over the next few months willbe to work on a re-engagement strategy tailored to those users who haven’t taken any actions in the app over the previous weeks with a customized message.

The Next Steps

The Results

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Purchase Trends of Re-Engaged Users

Over the course of 3 months, RecargaPay achieved a 500% increase in purchase events, thus signifying that there were more users for RecargaPay’s in-app services. This also indicates improved re-engagement levels among those users who had already installed the app.

While the number of in-app purchases increased, CPA levels remained at the target level, thus increasing the ROAS.

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www.AppLift.cominfo@applift.com

About AppLiftAppLift is a leading mobile ad tech company that empowers mobile app adver-tisers to take control of every stage of the app advertising lifecycle. AppLift’s unifi ed platform, DataLift 360, enables advertisers to launch their apps as well as grow and retain quality users from one interface. With DataLift 360, app marketers can programmatically access all major mobile ad inventory worldwi-de and control their campaigns through a single proprietary technology platform, which provides advanced data integration as well as extended targeting and audience management capabilities.

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