application platform product manager microsoft central...
TRANSCRIPT
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Tara SeppaApplication Platform Product ManagerMicrosoft Central Eastern Europe
Session Code: OFC_227
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Session Agenda:SharePoint 2010 – Quick Highlights
Defining terms associated with “Social Computing”
Why Should You Care?
Social Computing in SharePoint 2010
Social Computing in SharePoint 2007
Organizational Culture & Adoption
Demos & Videos
Resources
Questions
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Microsoft SharePoint 2010Business Collaboration Platform
Communities
Search
Sites
Composites
ContentInsights
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The Paradigm Shift
“Consumerization” is happening, just as predicted
Software + Services is the best of both worlds
Taxonomy AND Tagging are BOTH important
Social networking & social software are on the rise
“Knowledge in modern organizations isn't just 80% undocumented, it's 95% invisible. Social software painlessly teases that hidden material into the light, over time, and I am looking forward to a better future when everyone in the group, division, and company is working to their greatest advantage as a result.”
-- Patrick, Guest blogger on Microsoft KN Blog
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Biggest ImprovementsLists, lists, lists……LISTS!
Lists are now relational in nature
Support for extremely large lists (1M + records)
SearchSocial Search, tagging, rating, refining scope
Social CommunitiesImproved MySites, Social Bookmarking, Tracking Interests
Business IntelligenceIntegration of Performance Point Services
Visio services for data visualization
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User Experience
Anywhere access featuring:Office Rich Client
Browser & Office Web Applications
Mobile Device – Office Mobile Access
Rich cross-browser support
AJAX and SilverLight
Multi-lingual Experience
New Richer MasterPages and layouts
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Integration of Office Ribbon UI Contextual Ribbon
In SharePoint
Familiar Office experience
Cross-browser support
SharePoint Sites
Pre-Beta screenshots, subject to change
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Live Preview, AJAX, SilverLight
Interactive Silverlight
Live preview
Embedding rich media
Theming
AJAX-based usability
Easy editing
SharePoint Sites
Pre-Beta screenshots, subject to change
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What is “Social Computing”?
“Social computing is a general term for an area of computer science that is concerned with the intersection of social behavior and computational systems. It has become an important concept for use in business.”
Source: Wikipedia
2 Generally Accepted Categories in Social Computing:
1. Web 2.0
2. Enterprise 2.0 or Enterprise Social Software
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What is Web 2.0?The term "Web 2.0" is commonly associated with web applications which facilitate interactive information sharing, interoperability, user-centered design and collaboration on the World Wide Web.
A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.
Source: Wikipedia
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Enterprise Social Software (2.0)
Comprises social software as used in "enterprise contexts
Includes social and networked modifications to corporate intranets and other classic software platforms to organize communication
In contrast to traditional enterprise software, which imposes structure prior to use, enterprise social software tends to encourage use prior to providing structure
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Teams versus Communities
Teams are groups of people that work together to get a job done, not necessarily to simply share knowledge
Communities are groups of people with similar skills or interests that come together to share knowledge and develop those skills and competencies
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Blogs versus Wikis
Blogs:Opinionated
One-sided
Knowledge sharing
Wikis:Factual (mostly )
Community driven
Knowledge sharing
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Web 2.0 enables Emergence of Social Software
"Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform." 2
- Tim O’Reilly, O’Reilly Media President & CEO
Aggregators Wikis
Folksonomy
User Centered Joy of Use
Pagerank Participation
Six Degrees
Usability
Widgets
Recommendation
Social Software
FOAFVideocasting
Podcasting
Sharing
Collaboration
Perpetual Beta
Simplicity
Browser
Audio
IM
Video
Design
AJAX
Convergence
CSS
Pay Per Click
UMTS
Mobility
AtomSVG
Ruby on Rails
VC
Trust
Affiliation
OpenAPIs
RSS
Semantic
Web Standards
SEO EconomyOpenID
RemixabilityREST
StandardizationThe Long Tail
Data Driven
AccessibilityMicroformats
Syndication
XML
Modularity
SOAP
XHTML
XFN
BlogsBasic tenets of Social Software:
Innovation is moving from a top-down to bottom-up model
Value is shifting from ownership to experiences
Power is moving from institutions to communities1
1 Source: Forrester Research, Inc. “Social Computing - How Networks Erode Institutional Power, And What to Do About It”, February 20062 Source: December 2006, “Web 2.0 Compact Definition: Trying Again”
Web 2.0/Social ComputingCharacterizations
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1st Wave 2nd Wave 3rd Wave: Social Computing
Virtual workspaces
Instant messaging
Enterprise portals
Presence
Web conferencing
Expertise automation
Personal websites
Composite Applications
Calendar
Group scheduling
Discussion forums
Directories (taxonomy)
Groupware
Blogs
Wikis
RSS feeds
Social networks
Tagging
Social bookmarking
Personal profiles
Mashups
Social Computing is the next big wave
“Social Computing is not a fad. Nor is it something that will pass you or your company by. Gradually, Social Computing will impact almost every role, at every kind of company, in all parts of the world. Firms should approach Social Computing as an ongoing learning process, using some of the best practices of firms that have successfully taken the first steps.”1
- Forrester Research
1 Source: Forrester Research, Inc. “Social Computing - How Networks Erode Institutional Power, And What to Do About It”, February 2006
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What Analysts Are Saying
“To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, and become part of a living fabric of brand loyalists.” 1
“Enterprise social software provides an open and freeform environment that (1) stimulates large-scale participation through informal interactions, and (2) aggregates these interactions into an emergent structure that reflects the collective attitudes, dispositions and knowledge of the participants.” 2
“Executives say they are investing in Web 2.0 to communicate with customers and business partners and to encourage collaboration inside the company.” 3
1 Source: Forrester Research, Inc. “How Networks Erode Institutional Power, And What to Do About It” , February 20062 Source: Gartner Presentation, “Wikis and Social Software: How to Create and Harvest Value from Informal People Networks” by Nikos Drakos, March 19-1, 20073 Source: McKinsey & Company, “How Businesses are Using Web 2.0”, 2007
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Organizations embracing Social Computing
“Because many business teams are increasingly global, business and IT leaders must pay close attention to technology support that enables virtual closeness.”1
- David Furlonger, Gartner Managing Vice President
0% 10% 20% 30% 40% 50% 60% 70% 80%
It was included as part of a bundled service
Employees were requesting it
It was recommended by a partner
It solves a problem at our company
We felt we had to keep up with our competiors or with the market
It improves the efficiency of our business
Which, if any, of the following best describes why your company has adopted Web 2.0 technologies?
Base: 106 CIOs at firms using at least one of six Web 2.0 technologies(multiple responses accepted)
1 Source: Gartner, Inc., “Teamwork and Decentralized Decisions Critical in a Flat-World Marketplace” by David Furlonger, April 2007,2 Source: December 2006, United States CIO Confidence Poll Online Survey
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Employees are bringing these tools to the workplace
0% 10% 20% 30% 40% 50%
Wikis
Social networking tools
Tagging or metatagging
Podcasts
RSS
Blogs
Instant messaging (IM)
"Using your best estimate, what percent of your employees are currently using the following technologies for business purposes (i.e. not for purely personal use), either as part of a
corporate initiative or on their own?"
Base: IT decision-makers at US firms with 500 or more employees using Web 2.0 technologies
“Blogging is a great option, for users can search blogs using keywords, and sharing firmwide intellectual property and collaborating with colleagues. It’s better than using e-mail because we can archive and retrieve all the posted ideas and information for later use.” 2
- Tom Baldwin, Sheppard Mullin Chief Knowledge Officer1 Source: May 2007, North American Enterprise Web 2.0 Online Survey revision2 Source: Sheppard Mullin Case study, http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=201199
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The Millennial Generation
“…Characteristics of the generation vary by region, depending on social and economic conditions. However, it is generally marked by an increased use and familiarity with communications, media, and digital technologies.”
Source: Wikipedia
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Discover and Connect with Experts
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Discover and Connect with ExpertsResults Filters
Social Distance
People/Expertise Search
Presence Awareness
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Share Tacit Knowledge
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Share Tacit Knowledge
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Share Tacit Knowledge
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Share Tacit Knowledge
Blog categories
RSS feeds subscription
Comments
Multiple posting options
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Community Kit for SharePoint 2.0CKS is a set of best practices, templates, Web Parts, tools, and source code that enables practically anyone to create a community website based on SharePoint technology for practically any group of people with a common interest
Includes:Enhanced Blog Edition (beta)
Enhanced Wiki Edition
Corporate Intranet Edition
Internet/Extranet Edition
School Edition
Available to WSS/MOSS users but not supported by MS
http://www.codeplex.com/CKS
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CKS 2.0: Enhanced Blog Edition
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Community Kit for SharePoint (CKS 2.0): Enhanced Wiki Edition
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Community web parts for SharePoint
Custom Yahoo! weather search2
Tag Cloud1
SharePoint Support for Gadgets
1 Source: http://wsssearch.com; site also has tag browser, social bookmarking web parts2 Source: Dustin Miller, Microsoft MVP for WSS and President, SharePoint Experts3 Source: http://blogs.msdn.com/sharepoint/archive/2007/05/15/chatterbox-persistent-chat-session-for-sharepoint.aspx
Chatterbox3
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Know Your Organization & People
Must be openness and social equality
There will always be generational gaps when it comes to technology adoption
Find your evangelists
Leverage your “Generation Millennial” Employees
Encourage “lurking”
Remember the Wikipedia “90 – 9 – 1” rule
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Why Do All This?
None of these examples are a means to an end, but collectively social software provides:
A way to discover new knowledge
A way to keep and leverage that knowledge for big impact, cost savings, innovation, the list goes on…
A way to get the MOST out of your MOST important asset: people
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Resources
Social Computing on Microsoft.com:http://sharepoint.microsoft.com/social
Microsoft Research Social Computing Group:http://research.microsoft.com/en-us/groups/scg
Community Kit on CodePlex:http://cks.codeplex.com/
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