application of social media in recruitment
Post on 18-Oct-2014
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Know how to use social media for Recruitment and why one should Incorporate Social Media in Your Recruiting Efforts .Social Media is emerging as a tool that more recruiters rely on in the hiring process. Networks such as LinkedIn, Facebook, Twitter, Viadeo, and Google+ can provide recruiters with an array of information about potential candidates, as well as new avenues for reaching passive candidates and advertising the company’s current openings. For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAcTRANSCRIPT
Application of Social Media in Recruitment
• Social media is media for social interaction, using highly accessible and scalable communication techniques
• Social media is the use of Web-based and mobile
technologies to turn communication into interactive dialogue
Social Media: Definition
Social Media in Recruitment
• What do you hope to accomplish through social recruiting?– Decrease Recruitment spend?– Establish a robust
candidate pipeline?– Get referrals?– Promote your
employment brand?
Objectives
• Connect with candidates where and when they are available
• Develop a dialogue with candidates• Be seen as an innovative,
progressive employer• Promote your
employment brand• Open additional sources
for candidate leads and hires
Reasons to Incorporate Social Media in Your Recruiting Efforts
Reasons to Incorporate Social Media in Your Recruiting Efforts• One in every six minutes online is spent
on social networking sites• By 2014, social networking services will
replace email as the primary vehicle for interpersonal communications for 20% of business users.
Benefits
Find hard-to-reach candidates
Reach higher-quality candidates
Increase ROI
Be the employer of choice
Using Social Media for Recruiting
Using Social Media for Recruiting
Top Social Media Tools
Facebook: Basics
1. It allows for better engagement
2. It’s where young professionals/recent graduates are
3. Larger network of users (800 million worldwide as compared to LinkedIn at 120
million worldwide)4. Easy career site
integration (“Like” button and feeds)
Facebook: Job-posting
Facebook: Organization Page
LinkedIn: Basics
• 220 million people on LinkedIn• World’s largest online resume database• Availability of quality people with
detailed information
LinkedIn: Recruiter’s Tool
LinkedIn: LinkedIn Groups
LinkedIn: LinkedIn Groups
Twitter: Basics
• Open jobs/positions (Ex: Looking for senior #sales rep for #technology firm. Apply at (include shortened link)
• Upcoming job or career fairs you are hosting and/or attending
• News – press releases, new product announcements, awards, new hires, etc.
• Job tips (resume and interview tips, interesting articles, etc.)
Twitter: Tools
Use hashtags appropriately
• Use pound/number sign (#) in front of a keyword or phrase (ex: #jobs, #engineer)
• Job seekers search Twitter using specific hashtags – makes your tweets searchable even to those who aren’t following you
• Hashtags are also used for events such as Twitter chats (ex: #hirefriday, #jobhuntchat)
Twitter: Tools – Hash-tags
Twitter: Tools – Hash-tags
Other Social Recruitment Media
Other Social Recruitment Media
Blogs
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