appliance as a service - accessus · sap products . sap go-to-market . potential sme oem domain...

SAP 軟硬結合策略 Appliance as a Service Eric Lin Head of Channel & Ecosystem

© 2012 SAP AG. All rights reserved. 2 Source: IDC, Forrester

MOBILITY • Smartphones outsell PCs

• By 2013, mobile devices will be the primary method of internet access worldwide

BIG DATA Data volume for enterprise applications is doubling every 18 months

CLOUD 80% of new software offerings this year will be available as cloud services

SAP technical innovation

© 2012 SAP AG. All rights reserved. 3

SAP Business Transformation

On DEVICE

On DEMAND

On PREMISE

OR

CH

ES

TRAT

ION

Next-Generation SAP NetWeaver Virtualization

Gateway

Mobile

SAP Business ByDesign

On Demand Line of Business

Cloud

Strategic Industries

New Database & New Business Intelligence

Net

wor

ked

Solu

tions


SAP Market Position Leveraging Sybase Experience in Mobility Innovation since 1992

1994 First mobile management solution

1998 First mobile web platform

2006 Becomes world’s largest provider of mobile messaging services

2012 SAP acquires Syclo SAP launches cloud editions of mobile platform and Afaria

2008 First secure enterprise email support for iPhone

2003 Launch of the “Unwired Enterprise”

1995 First mobile computing sync

1992 First mobile database

2010 SAP acquires Sybase

2011 First advanced management and security for Android

Today, SAP has 4,000 mobile customers, and 100,000 users though partners


Business Model – Mobility as a Service

Carrier Service Mobile Device Applications

End Customer in verticals

Turn-key Solution in Device

Warehouse Retail Healthcare

SAP Ecosystem Partners


Mobility Appliance – OEM Partner

Design Thinking Team

Partner Adoption Center

Mobility Innovation Center

SAP Products

SAP Go-to-Market

Potential SME OEM Customers (50+) Domain expert ISVs

POS Kiosk

In-vehicle

Mobile

Vending Machine


Business Network as a Service (BNaaS)


Success of Appliance


Prototype after Design Thinking Workshop


Integrated Appliance


Easy service appliance


Opportunity behind Enterprise Mobility

Business application integration Offline access & synchronization Authentication Security – devices, data, content Administration and configuration Application versioning & lifecycle

management Push notifications Proxy Reporting & analytics Multi-platform support Device and Application registration

SAP mobile platform value-add


SAP OEM Products

SAP HANA (ASP/Hosted) Sybase IQ Sybase ASE

Mobility

Sybase SQL Anywhere SAP Data Services (ETL+DQ)

Database and Technology

SAP SQL Anywhere (mobility) SAP Business Objects Mobile

SAP Sybase Unwired Platform SAP Afaria (MDM)

SAP BusinessObjects Enterprise SAP BusinessObjects Edge Series SAP Web Intelligence SAP Crystal Reports

SAP Business One SAP Consume to Cash and Convergent Charging

SAP Dashboard Design SAP Explorer SAP Text Analysis

Analytics

Applications

*** Most products can be served in an ASP/Hosted model, realizing the “CLOUD” pillar of SAP’s 5-pillar strategy ***


Mobility Appliance for Vertical

Horizontal

Retail &

Chain store

Mill/ Oil & Gas

Healthcare

Consumer

Product

Telematics FSI

Mobility

embedded

Appliance

Quanta

ASUS HTC

IEI Quant

a

Getac Twinhead

IEI Getac ADLink IEI

Leadtek Quanta SAP OEM Partners


Mobility Appliance in Win8

Expand business from Software provider customers by adding Database, BI to sales bag portfolio


Why SAP for Enterprise Mobility?

Leader in Mobile Device Management for 9th year and mobile middleware for the 8th year

Afaria: Top ranked in Forrester Wave™ Mobile Device Management Solutions report


Leading Companies Trust Our Industry Expertise

Services

Consumer Industries

Trading Industries

Financial Services

Process Manufacturing

Discrete Manufacturing

Public Services

More than 40 years in enterprise application and 190,000 customers

worldwide

http://www.veritas.com/us/partners/vplus-strategic/ibm/images/logo-ibm.gif

http://www.corporate.basf.com/en/

http://timesofindia.indiatimes.com/

http://de.pg.com/index.shtml

http://www.nasa.gov/

http://www.e-coop.it/portalWeb/coop.portal?_nfpb=true&collabora_1_actionOverride=/portlets/collabora/user/Content/topicsView&collabora_1compoze_discussion_user_topic_sort_by=3&collabora_1compoze_discussion_user_pageno=1&collabora_1compoze_discussion_forum_id=207916885289273611&collabora_1compoze_discussion_user_topic_sort_order=1

Appendix A : SAP OEM Partner Resource


Partner Adoption Center supports business relevant Partner co-innovation in China

PAC

Involved SAP Teams: SAP Sales and

Partner management

Enablement, Marketing

SAP Co-Innovation Labs

SAP Labs ATTRACT

TRAIN BUILD GTM

MONETIZE

Innovate Better Sell, Deliver & Support Better

Location: Shanghai

SAP Virtual Landscapes

P

The Partner Adoption Center brings together relevant SAP teams from Development and E&C. Its mission is to support all types of Partners across all product categories, to: Select and drive co-innovation with business impact: Partner IP in China and for China Speed adoption and time-to-monetization by executing the adequate route to market with E&C

PAC


SAP China IBS (Industrial Business Solution) Team


What SAP IBS has Done in 2012 (by 2012/10)

Deal Support Demand Generation Thought Leadership Enablement

Supporting pipelines and deals; contributing in-depth expertise for sales practice

Making mew markets and demands; exploring SAP’s value in industry usage; building customer C-level relationship; generating new opportunities

Representing SAP’s authoritative insights in industries; Analyzing industry development strategies for customer and internal executives

Knowledge transfer and practice guidance for colleagues and external ecosystem

275 Account engaged

717 Meetings, workshops

57 1:N Events 154 1:1 Events

73 Industry & Account planning

15 Industry portfolio plans

70 Media exposure, success stories

36 Sessions


Benefits for you: • Re-think existing problems to unlock spaces

for innovation & creative solutions

• Build stronger & sustainable partnerships with your stakeholders and customers

• Visualize the impact of disruptive technology as it relates to your business

• Leverage a proven approach, Design Thinking

24

Design Thinking With SAP What is it?

Design Thinking With SAP is a unique problem solving experience we are bringing to our customers that brings together Business Thinking with Design Thinking to create value for your customers & stakeholders.


The Space


SAP TechEd / SAP SAPHIRE / SAP FKOM – The best place to show and know within SAP Ecosystem

Mobile Asia Expo 2013


Transform Your World, Connect Like Never Before - Communicate Better


Transform Your World, Connect Like Never Before - Operate Better


Transform Your World, Connect Like Never Before - Work Better

Live Demo


Precision Retail Powered by SAP HANA


SAP Forum Taiwan – July/25


SAP Forum handout in Chinese 2013年七月零售即時通 The Real-time Retailer

現在就透過您的行動裝置，依據本活動現場參與者所產生的各項即時資訊。第 34 頁


How CP and Wholesales tracking their end customers?


RFID as the source of BigData


RFID Analytics on HANA

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