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apple's iphone market segmentation

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Page 1: Apple's iPhone market segmentation
Page 2: Apple's iPhone market segmentation

Two Main Topics

• Brief Summary About Apple and its Phone product lineup

• How the hell they do Market Segmentation??!!!

Page 3: Apple's iPhone market segmentation

Apple’s History

Page 4: Apple's iPhone market segmentation

Apple’s History

Page 5: Apple's iPhone market segmentation

How do they do Market Segmentation????

Page 6: Apple's iPhone market segmentation

Apple’s Market Segmentation• Customers with high loyalty to Apple

• Technical oriented

• Social acceptance oriented

Page 7: Apple's iPhone market segmentation

Customers with high loyalty to Apple

Page 8: Apple's iPhone market segmentation

Technical oriented

Page 9: Apple's iPhone market segmentation

Social acceptance oriented

Page 10: Apple's iPhone market segmentation
Page 11: Apple's iPhone market segmentation

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