32.48 42.6 65.07 108.6 155.974.83

8.2414.01

25.92

41.73

0

10

20

30

40

50

0

50

100

150

200

2008 2009 2010 2011 2012

5-Year Revenue and PAT growth

Revenue PAT

61%

39%

Shareholding Pattern

Institutional Investors Public

Apple Inc.

Type: PublicTraded as: NASDAQ:AAPLIndustry: Computer hardware, Computer software,Consumer electronics, Digital distributionFounded: 1 April 1976Founder(s): Steve Jobs, Steve Wozniak, Ronald WayneCEO: Tim CookArea served: WorldwideProduct List: Mac, iPhone, iPod, iPad, Apple TV, SoftwareService List: Apple Store, Apple Store online, Mac App Store,iOS App Store, iTunes Store, iBooks, iCloudSubsidiaries: FileMaker Inc., Anobit, Braeburn Capital

Fiscal Year (Oct-Sept) 2008 2009 2010 2011 2012

Revenue (In $ billions) 32.48 42.60 65.07 108.60 155.97

EBITDA (In $ billions) 6.75 12.10 19.30 36.31 57.91

PAT (In $ billions) 4.83 8.24 14.01 25.92 41.73

EBITDA Margin (%) 20.78 28.40 29.66 33.43 37.13

5-Year Key Financials

- Source FactSet Fundamentals

Why should you Invest in Apple Inc.?

The Apple BrandApple is ranked as one of the most valuable brands in the world. For many people, it embodies the very essence of imagination, design, and innovation. High marginsApple's profit margins are the highest in the smartphone business. The company boasts a 58% margin. This provides a tremendous competitive advantage. Apple is able to charge a higher price for its products than any of its competitors, thanks to the power of its brand and its ecosystem of premium content and products. The Cash HoardApple's $145 billion cash stockpile is another positive for the stock. The cash alone accounts for about $150 per share. The cash is also a factor in Apple's dividend. At the moment AAPL's payout ratio is a mere 19%, which not only means it can easily afford the dividend it pays now, but can afford to raise it substantially in the future. Customer LoyaltyApple has an almost unheard of customer retention rate of over 90%. Potential for new disruptive productsRemember, we are talking about the company that created the iPhone and iPad. These set a strong precedent. Imagine the hype and stock rally if Apple unveils another incredible product. Lately many reports have surfaced of Apple securing trademark rights to the name "iWatch". Wearable computing devices is to be one of the next big trends in consumer electronics.