Apple: Past, Present and Future

Group 4: Samantha Bruyere, Claire Buitendorp, Maggie Hudkins, Anna Luke, Zac Roy

Develop, design and sell electronics, computer software and personal computers

Mostly known for these products lines: Mac iPad iPod iTunes iPhone

Who is Apple?

Apple Inc. was developed by Steve Wozniak and Steve Jobs in the mid 1970’s

Wozniak developed the prototype for the Apple I in 1976

Apple was incorporated in January of 1977 Apple II was developed in 1977 and was

widely successful Subsequent designs, Apple III and Lisa were

widely unpopular

Apple: 1970-1980

1984: Apple introduced the Macintosh Changes in the structure of the company

resulted in Jobs’ departure from Apple Inc. From the 1980’s – 90’s, Apple produced a

number of new devices to lukewarm reviews 1996: Jobs returns Jobs aligned with Microsoft to enable

Microsoft Office to be run on Macintosh computers

Apple: 1980-2000

Jobs revamped Apple with new, colorful iMac PCs

iPod and iTunes were developed in 2001 The implementation of the MacBook, iPhone

and the iPad cemented Apple Inc. as a technology giant

Jobs succumbs to cancer in October 2011 Tim Cook replaces Steve Jobs at the helm of

Apple Apple launches the iPad Air, iPhone 5C and

iPhone 5S to the market

Apple: 2000-Present

Steve Jobs was born on February 24, 1955 Attended Homestead High School Enrolled in Reed College in 1972

Drops out Works for Atari in 1974

Steve Jobs: Growing Up

Emergence of Apple in 1976 Apple’s early years Jobs “resigns” from Apple in 1985 Jobs creates Next Inc. and buys Pixar

Jobs: Creating Apple

Jobs returns to Apple in 1997 Puts an end to Mac clones Apple returns to being profitable Release of the iMac

Jobs: Return to Apple

Jobs officially named CEO of Apple in 2000 Jobs’ later contributions to Apple included:

iPod (2001) iTunes (2003) iPhone (2007)

On August 25, 2011, Jobs resigns as CEO due to health

Jobs: The CEO of Apple

Control Center Quick access to controls and apps you always use

iTunes Radio Create your own stations based on songs and artists you love

Siri Redesigned interface, easier to understand, faster response

time, and even takes on extra tasks AirDrop

Quickly share photos, videos, and contacts with a share button Camera

All shooting formats are front and center with cool new filters

New iOS7 Features

iPhone 5s vs. iPhone 5c

iPhone 5s

Available in silver, gold, and space gray

Touch ID fingerprint identity sensor

iSight camera with larger 8MP sensor

M7 motion coprocessor A7 chip with 64-bit

architecture

iPhone 5c

Available in green, blue, yellow, pink, and white

8MP iSight camera A6 chip – designed to be

extremely energy efficient so that you can spend all day using all the features without worrying about battery life

Key Upgrades from 4 to 5 Series

Touch ID fingerprint identity sensor

iSight camera with 8MP sensor

M7 motion coprocessor A6 and A7 chip +2 hour of talk and internet

use time from 4s ½ inch larger display 1136x640 resolution Larger color selection

Future of the iPhone

Apple plans on keeping up with customer demands: Making phones

durable Adding more features Easy to use

More options: Cheaper version – iPhone 5c:

Bright color selection Expensive version – iPhone 5s:

Luxurious colors like gold and silver Different sizes – future iPhone 6:

The next iPhone will have a choice of large or small

More Choices for Customers

Keeping up with the Competition

Apple is changing the overall look of the iPhone: Removing home

button Making it look like

other similar phones Continuing to update

software (iOS 7)