apple logistics
DESCRIPTION
Presentation about Apple. Includes a short company profile and main topic is the logistics within Apple Inc.TRANSCRIPT
APPLE
Logistics
April 8, 2023 3
Agenda
Company Profile Competition Products SWOT Logistics Supply Chain Control System Questions
April 8, 2023 4
Company Profile
1st April 1976 Steve Jobs Incorporated 3rd January 1977
Apple Computer, Inc. Apple Inc. 7th January 2007
Cupertino, California Industry: Computer Hardware, Software
and Electronics 46.600 FTE, 2.800 TE $65.23 billion
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Competition
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Products
Hardware: Macintosh iPod iPhone iPad
Software: Mac OS X iTunes Internet browsers Other Software
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SWOT
Strengths ThreatsInnovation Growing IndustrySuperior Quality Strategic Alliances
Weaknesses OpportunitiesHigh Price CompetitionNiche Market Substitues
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Logistics
Competitive weapon Vertical integration
Owns all strategic junctions Hardware Software Chips
Volume Reverse logistics
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AMR Research No. 1
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Supply Chain
Example of iPhone from Apple Store The Wall Street Journal
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Supply Chain of an iPhone
1. Samsung (Singapore): CPU + Video chips2. Infineon (Singapore): Baseband
Communications3. Primax Electronics (Taiwan): Digital
Camera Modules4. Foxconn International (Taiwan): Internal
circuitry5. Entery Industrial (Taiwan): Connectors
April 8, 2023 12
Supply Chain of an iPhone
6. Cambridge Silicon (Taiwan): Bluetooth7. Umicron Technology (Taiwan): circuit
board8. Catcher Technology (Taiwan): Casings9. Broadcomm (US): Touch Screen Controls10. Marvell (US): 802.11 Specific Parts11. Apple Shenzhen (China): Assembling +
Inventory
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Supply Chain of an iPhone
April 8, 2023 14
Supply Chain
11 locations before pick, pack and ship 4 countries iPhone in Business
Owning strategic junctions Merge Centers
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Question
Why is Apple on top of the Top 25 AMR Supply Chain list?
Answer: Apple excels on a operational and innovative level again and again in one of the most competitive markets.
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Questions?