apple legend

8/14/2019 Apple Legend

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Innovation

Design

Creativity

Unconventional strategy

Futuristic Vision

More number of firsts

Beating the odds..


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Steve Jobs

Born February 24, 1955 (age 54)

Occupation Chairman and CEO, Apple Inc.Board of Directors, Walt Disney Company

Salary US$1

Net worth $5.1 billion (2009)

Education High School

Recognition Top CEO of the world ( Harvard Business Review )CEO of the decade ( Fortune )#57, Worlds Most Powerful People ( Forbes )


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Apple Inc..1 Infinite Loop, Cupertino, California

Revenue (FY 09) : US$ 42.91 billion

CEO, Chairman & Co-founder : Steve Jobs

Key Products : Mac ( Pro, Mini, iMac, Macbook, Air )

iPod ( Shuffle, Nano, Classic, Touch )

iPhone

iTunes, iWork, iLife, MacOS

iPad

www.apple.com


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1955 -1981

1982 -1985

1986 -1990

1991 -1994

1995 -1999

2000 - 2004

2004 Till Date

Early Years

The NeXT big thing

Ahead of time vision

Wilderness years

From Toy Story to iCEO

Rebuilding Apple

On top of the world.


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The Start of Apple..

What is a personal Computer ?Steve Jobs and Wozniak united to answer this question

Initial roles : WozniakThe EngineerSteve JobsThe Marketing guy

Initial hurdle : How to make a capital base?

Place of start : WozsGarage

First product : Apple 1

Apple-1 prototype, 1976

The Apple I was sold as a motherboard (with CPU, RAM, andbasic textual-video chips)less than what is todayconsidered a complete personal computer.

Apple was incorporated January 3, 1977. Multi-millionaireMike Markkula provided essential business expertise andfunding of $250,000 during the incorporation of Apple.


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Apple II Series

The Apple II was introduced on April 16, 1977 at the first

West Coast Computer Faire.It differed from its major rivals, the TRS-80 andCommodore PET, because it came with color graphicsand an open architecture. While early models usedordinary cassette tapes as storage devices, they weresuperseded by the introduction of a 5 1/4 inch floppydisk drive and interface, the Disk II

Apple II has the first so called killer App of the business

world VisiCalc spreadsheet program

By this time, Apple was competing with IBM andMicrosoft in the business and corporate computingmarket

Apple II

VisiCalc


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Apple III Series

The Apple III was essentially an enhanced Apple II - newestheir to a line of 8-bit machines

1981, IBM launched a 16-bit and less expensive PC

Apple III was called off. Company later agreed that it wasa commercial flop with only 65,000 pieces sold worldwide

Apple III


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Lisa & Macintosh

Steve Jobs began working on the Apple Lisa in 1978 but in1982 he was pushed from the Lisa team due to infighting,and took over Jef Raskin's low-cost-computer project, theMacintosh.

Lisa became the first personal computer sold to the publicwith a GUI, but was a commercial failure due to its high

price tag and limited software titles.

Lisa was close to heart project for Steve Jobs, he evennamed his daughter after that..

In 1984, Apple next launched the Macintosh. Its debut wasannounced by the now famous $1.5 million television

commercial '1984

Lisa

Apples first commercial


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Steve Jobs fired from Apple..

Most public failure after being the most remarkable computer person of theSilicon Valley..

-Whole Earth Catalogue

1985


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NeXT

I really didn't know what to do for a few months. I felt that I had let the previousgeneration of entrepreneurs down - that I had dropped the baton as it was beingpassed to me. I met with David Packard and Bob Noyce and tried to apologize for

screwing up so badly. I was a very public failure, and I even thought about running awayfrom the valley. But something slowly began to dawn on me I still loved what I did. Theturn of events at Apple had not changed that one bit. I had been rejected, but I was stillin love. And so I decided to start over.I didn't see it then, but it turned out that getting fired from Apple was the best thing thatcould have ever happened to me. The heaviness of being successful was replaced bythe lightness of being a beginner again, less sure about everything. It freed me to enterone of the most creative periods of my life.

- Steve Jobs

Stanford University Speech


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The NeXTcube was described by Jobs as an "interpersonal" computer,which he believed was the next step after "personal" computing. That is,if computers could allow people to communicate and collaboratetogether in an easy way, it would solve a lot of the problems that

"personal" computing had come up against. During a time when e-mailfor most people was plain text, Jobs loved to demo the NeXT's e-mailsystem, NeXTMail, as an example of his "interpersonal" philosophy.NeXTMail was one of the first to support universally visible, clickableembedded graphics and audio within e-mail.Jobs ran NeXT with an obsession for aesthetic perfection, as evidencedby such things as the NeXTcube's magnesium case. This putconsiderable strain on NeXT's hardware division, and in 1993, after

having sold only 50,000 machines, NeXT transitioned fully to softwaredevelopment with the release of NeXTSTEP/Intel.

Info.cern.ch was the address of the world's first-ever web site and webserver, running on a NeXT computer at CERN. The first web pageaddress was http://info.cern.ch/hypertext/WWW/TheProject.html

- Founder of www, Tim Berners-Lee

And the Internet era begins..


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Steve Jobs entry into Animation Industry.

Pixar started in 1979 as the Graphics Group, a part of the Computer Division ofLucasfilm before it was bought by Apple co-founder Steve Jobs in 1986.


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Toy Story, 1995

A Bugs Life, 1998

Toy Story-2, 1999

Monsters, 2001

Finding Nemo, 2003

The Incredibles , 2004

Cars, 2006

Wall-E, 2008

Up, 2009

Restructuring the Animation Industry..


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Return to Apple..

In 1996, Apple announced that it would buy

NeXT for $429 million. The deal was finalized inlate 1996,bringing Jobs back to the companyhe co-founded.

Priority Tasks:

To help Apple gain the same status

To make few great products for mankind

To show what it means when Steve saysinsanely great

To restructure music industry


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With the purchase of NeXT, much of the company's technologyfound its way into Apple products, most notably NeXTSTEP, whichevolved into Mac OS X. Under Jobs's guidance the companyincreased sales significantly with the introduction of the iMac and

other new products; since then, appealing designs and powerfulbranding have worked well for Apple. At the 2000 MacworldExpo, Jobs officially dropped the "interim" modifier from his title atApple and became permanent CEO. Jobs quipped at the timethat he would be using the title 'iCEO.'

CEO


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100 million iPods sold-Apple Address, 2007


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The first step against piracy.Steve persuaded Sony, Fox, 20thcentury, MGM and alikes to comeunder one roof


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Reality distortion field..

In essence, RDF is the idea that Steve Jobs is able to convincehimself and others to believe almost anything with a mix of

charm, charisma, bluster, exaggeration, marketing andpersistence. RDF is said to distort an audience's sense ofproportion or scale. Small advances are applauded asbreakthroughs. Interesting developments become turningpoints, or huge leaps forward. Impossible-seeming schedules,requirements or specifications are acceded to. Snap judgmentsabout technical merits of approaches are sometimes reversed

without acknowledgment. Those who use the term RDF contendthat it is not an example of outright deception but more a caseof warping the powers of judgment. The term "audience" mayrefer to an individual whose attitudes Steve is intending toaffect.

-Bud Tribble


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MacBooks..Added a new dimension to thepersonal computing

MacBook Pro are the fastest PCs in theworld, running on Mac-OS

In his 2007 keynote, Jobs revealed thethinnest notebook on the planet

MacBook Air


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First ever tablet PC iPad. Released Jan 27, 2010


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Key pointers towards Apples marketing and Brand Image

The marketing strategy is that there is No Strategy- Steve Jobs

We Build the best products that we feel are best and I should feel pleasure using it- Steve Jobs

Apple Keynote Address

Apple marketing is done by hobbyists and Computer enthusiasts round the world ontheir blogs, forums, social networking sites, etc. Apple has a pool of audience

- PC World

Public faith that Apples product will take care of everything they need and the thingsthey never thought they would need Apples product are 5 years ahead of theirtime

- Paul S. Otellini (Intel CEO)

Chain of Apple stores across globe

Extended warranties

Sometimes free / Sometimes paid upgrades


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Main Competitors..


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Key challenges and threats.

Apple considered as a one-man show

Apple moving towards knowledge locking

Open source community rising, but Apple still locked in SourceCode

Future management of Apple is the key concern

With the advent of companies like Google coming into eachand every area of business


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Best quotes ever..

We're gambling on our vision, and we would rather do that than make "me too" products. Letsome other companies do that. For us, it's always the next dream.

It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six

people in blue jeans.

Do you want to spend the rest of your life selling sugared water or do you want a chance tochange the world?

It's better to be a pirate than to join the Navy.

Being the richest man in the cemetery doesn't matter to me ... Going to bed at night sayingwe've done something wonderful... that's what matters to me.

I was worth about over a million dollars when I was twenty-three and over ten million dollarswhen I was twenty-four, and over a hundred million dollars when I was twenty-five and it wasn'tthat important because I never did it for the money.

It's really hard to design products by focus groups. A lot of times, people don't know what they

want until you show it to them.

I would trade all of my technology for an afternoon with Socrates.

I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's verycharacter-building.

Stay Hungry Stay Foolish !!!!!

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