Apple, Inc.

The iPhone Is Revealed

PHAM HIEN LY （范仙莉）MA1N0241

Capital Budgeting Techniques

Apple, Inc.

• Industry: Computer hardware, Computer software, Consumer electronics and Digital distribution.

• Founded: April 1, 1976 (37 years ago)• Founders: Steve Jobs, Steve Wozniak, Ronald Wayne• Headquarters: Apple Campus, 1 Infinite Loop,

Cupertino, California, U.S.• Number of locations: 406 retails stores (as of May

2013)• Area served: Worldwide

Logo used since 1998

Apple, Inc.

• Apple financial history through 2011 to 2013

(According Apple annual financial reports)• Products:

iPhone iTunes software and services

iPad Accessories

Mac

iPod

iPhone

• At Mac World event took place on 9/1/2007, Steve Jobs himself has revealed to the media about technology and Apple's first smartphone called the iPhone.

iPhone comes with the statement "reinvent the phone" from the late and famous CEO of Apple.

iPhone

• On January 17, 2007, Apple, Inc. introduced the iPhone, which combines a mobile phone, an iPod, and an Internet communications device. The phone’s Internet connection allows users to surf the Web over Wi-Fi, access email, watch TV shows and videos, and use Google maps. A new interface allows the user to communicate by touching the screen with a finger. Another feature is that the screen will shift from portrait to landscape view when you simply rotate the device in your hand…

iPhone

• The first generation iPhone was released on June 29, 2007; the most recent iPhones, the seventh-generation iPhone 5C and iPhone 5S, were introduced on September 10, 2013.

Release date 1st gen: June 29, 20073G: July 11, 20083GS: June 19, 20094: June 24, 20104S: October 14, 20115: September 21, 20125C and 5S: September 20, 2013

iPhone

Worldwide iPhone sales by Apple’s fiscal quarters

(Q1 2012 = Oct-Dec 2011)

Source: Wikipedia

Worldwide iPhone availability

Source: Wikipedia

iPhone net sales and unit sales information for 2011, 2012 and 2013

Net sales in million and unit in thousand

(According Apple Annual Financial Report – 2013)

Capital Budgeting Techniques

• Capital Budgeting– Process of evaluating investment opportunities– The final list of approved projects is referred to as the

capital budget

• 3 most popular capital budgeting techniques: Payback period, Net Present Value (NPV) and Internal Rate of Return (IRR)

Capital Budgeting Techniques

• Payback Period is the length of the time it takes to recover the initial cost of an investment.

Payback Period

• Managers typically employ net present value (NPV) analysis to evaluate domestic and international capital investment projects. NPV is the difference between the present value of a project’s incremental cash flows and its initial investment requirement.

Capital Budgeting TechniquesNet Present Value (NPV)

• The Internal Rate of Return (IRR) is the discount rate that equates the NPV of an investment opportunity with $0.

Capital Budgeting TechniquesInternal Rate of Return (IRR)