apple current event
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Apple sues Samsung for “Galaxy tab”
April 19th, 2011
Gabriella BoultonHL Business Period 8
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Sue- to institute a process in law
against; bring a civil action
against (dictionary.com)
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Patents- Limited legal monopoly granted to an
individual or firm to make, use, and sell its invention,
and to exclude others from doing so.
(businessdictionary.com)
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Trademarks- Distinctive design, graphics, logo, symbols,
words, or any combination thereof that uniquely
identifies a firm and/or its goods or services,
guarantee’s the item’s genuineness, and gives it owner the legal rights to prevent the trademark's
unauthorized use. (businessdictionary.com)
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Interface- the common boundary where direct contact between two
different cultures, devices, entities, environments,
systems, etc., occurs, and where energy, information,
and/or material is exchanged.
(businessdictionary.com)
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Trade dress- a visual impression created by the totality of all
elements used in packaging or presenting a good or service for
sale, and which gives the product a distinctive and
recognizable appearance. A trade dress may acquire legal
exclusivity as a type of trademark.
(businessdictionary.com)
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“Instead of pursuing independent product
development, Samsung has chosen to slavishly copy
Apple’s innovative technology, distinctive user interfaces, and elegant and distinctive product
and package design,”
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• Create innovative products –New creative ideas–Original products
• Diversification • Unique selling point –Technique that makes one product stand out from other products that are available on the market
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• Brand image–Brand loyalty –The reputation of the brand
• Market Growth
• COMPETITION– "This is more like a symbolic move by
Apple that it is quite serious about rivals advancing, and it is trying to hold back its close competitors.” -John Park
– Apple sees Samsung as a threat– Slow down competition (distraction)