apple and the root of innovation
DESCRIPTION
The slides are to share a story about Xerox PARC and Apple in 1979 and some investigation outputsTRANSCRIPT
Presented by:Pham Dang Hung (Faculty of Business Information Systems)Email: [email protected]
Apple and the root of Innovation
Contents
A story about Steve Jobs!
Apple Inc.
Steve Jobs
Apple’s co-founder, leader and the Innovator!
An event in 1994
Apple sued Microsoft for stealing GUI (Graphical User Interface) design!
But ... at the same time, Apple was sued by another company for the same reason!
Xerox Alto and Apple Macintosh
How did he get this?
XEROX PARC!
How is his idea?
“Good artist copy, Great artist steal”
A deal from Steve Jobs!
“Jobs proposed a deal: he would allow Xerox to buy a hundred thousand shares of his company for a million dollars—its highly anticipated I.P.O. was just a year away—if PARC would “open its kimono”” (1979)
Xerox Parc more inventions
http://www.parc.com/
Charles Geshke and John
Warnock 1983
PostScript
SynOpticsLudwick and Ron Schmidt, 1985, fiber optic
David Liddle and Donald Massaro in 1982
1991
Liveworks 1992Documentum Howard Shao and John Newton 1990
Metcalfe, 1979
Charles Simonyi
Not only Apple
SummaryLook around, look back and get a smart
deal!Become next Steve Jobs!
Referenceshttp://hbr.org/http://www.cio.comhttp://www.parc.com/about/http://en.wikipedia.org/wiki/Xeroxhttp://en.wikipedia.org/wiki/Xerox_Altohttp://en.wikipedia.org/wiki/Canon_(company)http://www.newyorker.com/reporting/2011/05/16/110516fa_fact_gladwell?currentPage=all
Thank you for your
attention!
Backup slides
Why Xerox did not see what it had?
Hesitation!
“After their unhappy experience with Scientific Data Systems (SDS, later XDS) in the late 1960s, the firm was reluctant to get into the computer business again with commercially untested designs.”
http://en.wikipedia.org/wiki/Xerox_Alto
Slow in realizing value..
Business Protection..
http://www.newyorker.com/reporting/2011/05/16/110516fa_fact_gladwell?currentPage=all
The opportunity was over..
http://www.pcworld.com/article/170337/the_10_stupidest_tech_company_blunders.htm
The core competency of the corporation (1990)
C.K Prahalad and Gary Hamel
"Only by fully leveraging core competencies can small companies like Canon afford to compete with industry giants like Xerox"
http://hbr.org/
What’s result today?
Key numbers for fiscal year ending December, 2010
http://en.wikipedia.org/wiki/Xerox
XeroxSales:
$21,633.0M
Net income: $606.0M
Income growth: 24.9%
CanonSales:
$45,454.0M
Net income:
$3,023.8M
Income growth: 111.9%
http://en.wikipedia.org/wiki/Canon_(company)