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APPENDIX- D BIBLIOGRAPHY Books Journals Magazines Internet

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APPENDIX- D

BIBLIOGRAPHY

Books

Journals

Magazines

Internet

BOOKS

Armstrong, Gary and Kotler, Philip. (2003). Marketing: An Introduction : Pearson

Education, 6th

E.

Cooper, D.R. and Schindler, P.S. (2006). Business Research Methods: Tata McGraw Hill

Education Private Limited, 9th

E.

Dayan, Nava and Kromidas, Lambros (2011). Formulating Packaging and Marketing of

Natural Cosmetic Products: John Wiley and Sons Inc.

Dichter, Ernest (1975). Packaging, the Sixth Sense?: Cahner Books.

Guss, Leonard M. (1967). Packaging is Marketing: American Management Association.

Kothari, C.R. (2001). Research Methodology: Methods and Techniques: New Age

International, 2nd

E.

Kotler, Philip and Keller, K.L. (2007). Marketing Management: Prentice Hall of India Pvt.

Ltd., 12th

E.

Kotler, Philip.(2007). A Framework for Marketing Management: Pearson Education, 3rd

E.

Mamoria, C.B., Mamoria, Satish and Suri, R.K.(1999). Marketing Management: Kitab

Mahal, 1st E.

Mc Daniel.(1982). Marketing: Harper & Row, 2nd

E.

Meyers, H.M. and Lubliner, M.J. (1998). The Marketer’s Guide to Successful Package

Design: McGraw Hill Professional.

Milton, Howard (1991). Packaging Design: Design Council.

Paneerselvam, R. (2004). Research Methodology: Prentice Hall of India Pvt. Ltd.

Rudani, R.B. (2009). Basics of Marketing Management- Theory and Practice: S. Chand &

Company Ltd.

Sauders, M., Lewis, P. and Adrian, T. (2003). Research Methods for Business Students:

Pearson Education, 3rd

E.

Srivastava, T.N. and Rego, Shailaja (2011). Business Research Methodology: Tata

McGraw Hill Education Private Limited.

Stewart, Bill. (1994). Packaging Design Strategy: Taylor & Fransis.

Stewart, Bill. (1995). Packaging as an Effective Marketing: Kogan Page.

Stewart, Bill. (2007). Packaging Design: Laurence King Publisher.

JOURNALS

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Archie Lockamy III (1995). A Conceptual Framework for Assessing Strategic Packaging

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(2011). Managerial insights into sachet marketing strategies and popularity in the

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INTERNET

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http://www.marico.com/html/be-more/be-more-green.php

http://www.indianmba.com/Faculty_Column/FC337/fc337.html

http://www.nescafe.com/responsible_consumption_en_com.axcms

http://www.preventandsave.ie/documents