app secure marketing strategy
TRANSCRIPT
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APP SECURE Marketing Strategy
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APP SECURESECURE YOUR PRIVACY
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App Secure Market ing Strategy
Situation, Goal & Course of Action
SITUATION OVERVIEW
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App Secure
Launch an Android application to lock and protect others apps and media (pictures & videos)
Marketing Strategy
Situation Goal
Increase the number of free users and motivate
them to upgrade to premium
Use Google Play Store as distribution platform, use the all-time free Word-of-Mouth marketing & social media
Course of Action
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App Secure Market ing Strategy
What is the Current Situation?
SITUATION ANALYSIS
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App Secure Market ing Strategy
SITUATION ANALYSIS
1 Company Overview
2 Market Overview
3 Opportunities in the Market
4 Threats in the Market
5 Target Customers
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App Secure
1st Application in the Android Market
Marketing Strategy
APP SECURECompany Overview
Highly trained design team for app User Interface
Well trained Coders
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Potential Customers: Android Cellular Phone Users
Android MarketMarket Overview
Competitors: AppLock (100 million downloads), LocX (5 million downloads) etc.
Context: Privacy Protection
App Secure Market ing Strategy
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Better app locking apps can be created
Opportunities in the Market
Customizability can be improved
More Features can be provided
App Secure Market ing Strategy
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Competitors can back-fire with improved versions of their apps
Threats in the Market
App Secure Market ing Strategy
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Android Phone users who wish to protect their privacy
Target Customers
App Secure Market ing Strategy
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App Secure Market ing Strategy
For the First Quarter
GOALS
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Increase free users up to 10,000
For 1st QuarterGOALS
$500 revenue through in-app advertisements & premium upgrades
2% conversion to premium
App Secure Market ing Strategy
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App Secure Market ing Strategy
Target MarketsValue Proposition
STRATEGY
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Target Market
• Customer Needs: Restrict access of unauthorized personnel to private chats and media
• Customer Profile: Youngsters who don’t want their parents or friends to interfere with their private lives
• Collaborators: Relatives & Friends of company employees to help market the app
• Competitors: AppLock, LocX, etc.
App Secure Market ing Strategy
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Value Proposition
1 Customer Value: Provide better security & Personalization
2 Positioning: User friendly, Personalizable, & reliable security app
3 Company Value: In return of the Coding & Designing costs, company gets revenue from advertisements & premium upgrades
App Secure Market ing Strategy
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App Secure Market ing Strategy
Product, Service, Brand, Price, Incentives, Communication &
Distribution
TACTICS
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Locks apps and media
App SecureProduct
Intruder Selfie
Use pin, password, pattern, fingerprint, face & voice unlock
Special password is activated after 30 failed tries & sent to registered email IDHidden from App Tray. Only user can access the App.
Free but upgrade to Premium with additional features at $0.99
Easy to use & customizable UI
App Secure Market ing Strategy
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Service
1 Instant reply to user reviews on Play Store
2 Instant improvements according to user reviews
3 No Cost for services
App Secure Market ing Strategy
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Brand
1 Brand: App Secure
2 Slogan: User Privacy at Convenience
3 Meaning: Secure your private apps from people you don’t want to show
App Secure Market ing Strategy
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Free but upgradeable to Premium at $0.99 for 1st 6 months. $1.99 after the 6 month period
Price Incentive
50% Discounts on festivities
Bonuses to employees on surpassing goals
Social Media & Word-of-Mouth
Communication Distribution
Google Play Store as sole distributor
App Secure Market ing Strategy
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App Secure Market ing Strategy
Infrastructure, Processes & Schedule
IMPLEMENTATION
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• Marketing through Social Media: Facebook, Twitter, WhatsApp, Instagram, Pinterest etc
• Collaborators are friends & relatives of employees so no expenditure in this case
Infrastructure Processes
Social Media Marketing
Word-of-Mouth Marketing
App Secure Market ing Strategy
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App Secure Market ing Strategy
Schedule
1st Month 2nd Month 3rd Month
Social Media Marketing through friends & relatives’
social media accounts
App Updates according to user reviews on Google
Play Store
Performance Analysis & Future
Planning
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App Secure Market ing Strategy