app conext+presentation
Post on 11-Sep-2014
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DESCRIPTION
In this Slideshare presentation, our CEO Ian Sefferman (@iseff) discusses how to use competitive intelligence to drive more downloads for your mobile application. App store optimization is a critical part of driving organic downloads, and competitive intelligence is a big part of improving your ASO. Although everything he talks about can be done manually, he also references tools which you can use to expedite the process. The tools can be found here: http://www. mobiledevhq.comTRANSCRIPT
Competitive Intelligence
Drives Downloads
Introduction
Competitive Intelligence
Why Do We Care
OrganicApp Marketing
App StoreOptimization
What is ASO?
App Store Optimization is the process of driving more downloads for an app by rising in the app stores’ search results.
ASO is the app ecosystem equivalent of web SEO.
But Wait, There’s More…
The app stores are different…
Thus, ASO also includes: Top Charts, icons, screenshots, ratings, reviews, etc.
A Harmonious Relationship
Just like SEO, the best ASO is a full, well-rounded, marketing strategy.
SearchRankings
Downloads
Top Charts
Downloads
Consumer App DiscoveryPercentage of Consumers Who Find Apps Through ASO
Source: Forrester, via TechCrunch, April 2013
65%
Organic App MarketingSearch Ranking Tracking
Organic App MarketingFinding Their Keywords
Organic App MarketingCommon User Messaging
Organic App MarketingRelease Updates
Organic App MarketingScreenshots / Promotional Graphics
PaidApp Marketing
Paid App MarketingTop Charts Performance
Paid App MarketingMonetization
ProductStrategy
Product StrategyFeature Finding
FindingNew Competitors
Finding CompetitorsTop Charts / Search Ranking Watching
Finding CompetitorsAlerts
Competitive Intelligence
Drives Downloads
Thank You!
Ian SeffermanCEO, MobileDevHQhttp://www.mobiledevhq.com@iseff