app ads deck - delete after upload
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Mobile App Ads - Install ads Khalid Ashour | Product Manager
CUSTOMER DISCOVERY & ACQUISITION
App Store > 1 Million AppsGoogle Play > 1 Million Apps
You are here
DRIVING DISCOVERY AND ACTION IN A COMPELLING WAY
Third-party ad
Larger canvas
Video
Call to action
VS
Mobile App Ad in News Feed
Social Context
MOBILE ADD INSTALL ADHow it works
Mobile App install Ad in News Feed
App available through app store
MOBILE APP ADS WORK
8400 Advertisers
60%+ Penetration among top
grossing apps
350M Installs Drivens
30% Lower cost per install
in key markets
10X Higher click-to-install rate from
mobile app install ads compared to standard banner ads
GETTING STARTEDINSTALLS
SIMPLY COPY AND PASTE YOUR URL
Customize your ad: - Creative - Targeting - Budget
Connect your ad to a FB page
In Ads Create tool, choose App Installs objective and Copy + Paste App Store URL
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Place your order! 04
BUYING METHODSAds Create Tool
Advanced Option
Preferred Marketing Developer
SO HERE ARE SOME BEST PRACTICES…
THREE PILLARS OF SUCCESS
CREATE TARGET SCALE
CREATE
MOBILE APP AD FOR INSTALLS
App description
App icon App title
Image size
Social Context
INCLUDE MOBILE DEVICES
DEMONSTRATE YOUR VALUE WITH NUMBERS
ILLUSTRATE WHAT YOUR APP DOES
TEST, TEST, TEST
TARGET
AGE GENDER
GEO DEVICE
OS
only available through
LAYER 1: STANDARD DEMOGRAPHICS
only available through
PRECISE INTERESTS BROAD CATEGORIES
PARTNER CATEGORIES
LAYER 2: INTEREST BASED TARGETING
CUSTOM AUDIENCES Reach the people you already know
only available through
LOOKALIKE AUDIENCES Find more people like your best customers
LAYER 3: CUSTOM AUDIENCES AND LOOKALIKES
SCALE
EXPAND CAMPAIGNS GLOBALLY Make unprofitable countries profitable
Top partners advertise in
countries40+
SCALE WITH EXPERTISE
Buy Facebook Ads EfficientlyWork with a Preferred Marketing Developer
Measure Post Install Performance Work with a Mobile Measurement Partner
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Design your ad creative using our best practices guidelines Connect your app to a Facebook page
Install the FB SDK to measure your installs
Set up the optimal targeting parameters for your app
Test and optimize your campaigns
KEY STEPS WHEN USING MOBILE APP INSTALL ADS
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