apostando a puerto rico: el caso de …€¦ · apostando a puerto rico: el caso de dorado beach....
TRANSCRIPT
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August 2010 September2010
APOSTANDO A PUERTO RICO:
EL CASO DE DORADO BEACH
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Renowned conservationist and visionary, Laurance S. Rockefeller created a unique resort and natural sanctuary that set an international standard for untouched beauty and hospitality at Dorado Beach over 50 years ago.
Historically synonymous with incredible golf, breathtaking beaches, and flawless service, Dorado Beach, one of the first RockResorts, served as a glamorous and eco friendly destination where dignitaries, political leaders, and Hollywood icons could escape from their very public lives and retreat to a private and magical Caribbean hideaway.
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8 horas de vuelo – Puerto Rico vs. Hawaii
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Desde su comienzo
CICLOS ECONÓMICOS DE DORADO BEACH
1958 1984 2010Rockefeller Years Hyatt Years PRISA/CPG/Ritz
Reserve Years
Inversión
Crecimiento
Complacencia
Obsolescencia
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Club Amenities:
- The Watermill
- Tunnel
- Plantation Fitness Center
Golf Course Renovation
EL NUEVO CICLO (2010): FASE 1
Ritz-Carlton Reserve – Phase 1
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For the most discerning, most affluent global travelers who seek to escape the stresses of everyday life by experiencing new cultures and new adventures and by reconnecting with self and loved ones.
Ritz-Carlton Reserve is a complete escape to the unexpected—a private, exclusive leisure experience that blends unique elements of the local culture, history, and heritage with intuitive individual service, exquisite indigenous design, casual ―barefoot‖ ambiance, and respect for the environment.
The first of the Americas.
Limited number of resorts worldwide (not more than 10-15 in the next 10 years)
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Five Star Six Star
Brands Ritz-Carlton Ritz-Carlton Reserve
Four Seasons Aman Resorts
Mandarin Oriental Auberge Resorts
Fairmont One and Only
St. Regis
Published Rate $400-700 $750-1,000
Average Rate $350-500 $700-900
Ritz-Carlton Rose Hall, Jamaica Amanyara, Turks and Caicos
Fours Seasons, Nevis Esperanza (Auberge), Cabo San Lucas
Fairmont Mayakoba, Mexico One and Only Palmilla, Cabo San Lucas
One and Only Ocean Club, Nassau
LUXURY: WHAT IS A SIX-STAR RESORT?
Properties in Caribbean and Mexico
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HotelReception Building
Beach Club
Ambassadors/ Wind &
Wave Center
Dorado Beach Golf Club House
Su Casa
Fitness Center
Hotel Guestrooms
Spa
Beachfront Residences
Residence Sales/Greeting
Center
Ritz-Carlton Reserve Site Plan
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Hotel ReceptionHotel Reception Building Plan
Port-Cochere
Lily
Pond
Open
Air
Lobby
Library
Sunken
GardenSpecialty Restaurant
Beach Bar Lounge
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Hotel Reception - Open Air Lobby
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Hotel Reception - Library
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View of Restaurant and Wine Bar from Beach
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Hotel Guestroom BuildingsHotel Guestrooms
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Bedroom View to Terrace and Pool
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Spa Bathroom / Outdoor Shower Garden
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Suite Rooftop
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Su Casa VIP Villa
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Su Casa VIP Villa – Beachfront Event Lawn
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Su Casa VIP Villa – Front Terrace
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Ritz-Carlton Reserve Beachfront Residences
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Botanical Spa - Siteplan
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Botanical Spa –Apothecary Entry
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Botanical Spa – Relaxation Lounge
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Botanical Spa – Couples Treatment Rooms
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Botanical Spa – Tree House Concepts
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Beach Club Entry
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Dorado Beach Club
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Beach Club Grill
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OUTDOOR PURSUITS – ROCKEFELLER TRAIL
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• Pursuing LEED Silver certification for Ritz-Carlton Reserve
• 75% of Dorado Beach property is permanent green space, including 32-acre old-growth forest preserve
• Most of Ritz-Carlton Reserve campus will be a car-free zone
• 14 miles of paved Rockefeller Trail for walking, bicycling, or driving electric carts
• Pursuing renewable energy, including possible adjacent 1-MW solar power plant
• Ambassadors of the Environment Program, housed in new LEED Platinum facility, will teach and promote sustainability
RESPECT THE ENVIRONMENT
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Alternative means of transportation includes electric trams, electric and solar-powered golf carts, bicycling, walking, Segway Human Transporters and others will be encouraged to promote a friendlier, enhanced experience for guests and Clubmembers.
Benefits include:• Better Safety• Less noise• Cleaner air• Narrower roads and trails, allowing for closer connection to the landscape• Less impact on the environment (i.e. CO2 emissions) and less dependence on oil.
RESPECT THE ENVIRONMENT
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Wind & Waves Center
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The Watermill at Plantation Village
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Club Fitness Center – Construction Progress
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Club Fitness Center
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Temporary Beach Club
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Plantation Condominium Residences
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OPENING DECEMBER 2012
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Que está pasando y cómo vamos interactuar con el mundo.
1. Interconexión global
2. Tecnología
3. Escalas
¿Cómo desde Puerto Rico vamos a jugar y posicionarnos en esta restructuración Global?
¿Cómo vamos a bregar con los retos de escalas globales?
Nosotros estamos convencidos de que tenemos y podemos competir con los mejores.
WE HAVE NO CHOICE. DE HECHO, TENEMOS UNA GRAN OPORTUNIDAD DE REPOSICIONARNOS VIS-A-VIS FLORIDA COMO LIDERES EN LA REGIÓN.
LOS TIEMPOS DE HOY
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LOS TIEMPOS DE HOY
Es natural y viable para Puerto Rico convertirse en el “second home” y “playground” de la costa este de EEUU y parte de Sur América, al igual que partes de Europa.
Tenemos que quitarle “market share” a Florida si queremos convertirnos en una economía en crecimiento.
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Puerto Rico –
4 horas de
vuelo
El Hawaii del EsteLa concentración de riqueza más alta del mundo todavía está en la
costa este de EEUU.
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8 horas de vuelo – Puerto Rico vs. Hawaii
Puerto Rico – 8 horas de vuelo Hawaii– 8 horas de vuelo
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LOS TIEMPOS DE HOY
#1 Facilidades de Primera
#2 Gran Servicio
#3 ―Desire‖
+
+
= TURISMO DE EXCELENCIA
= MEJOR VIDA PARA TODOS
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August 2010Thank You