Discover new opportunities with a

social media strategy focused on

your business objectives.

“[Apogee] did an excellent job of training our entire company… on the intricacies of LinkedIn, ensuring that each job function was considered … Beyond knowing and teaching all of the LinkedIn ins and outs, they integrated a solid consultation on overall strategy for the company.” -Frank Shannon, EVP Marketing & Client Services, UbiStor, Inc.

They’re seeking new opportunities. Just like you. Apogee Social Media Group understands the biggest hurdle that companies face when they launch a presence on LinkedIn, Facebook, Twitter, Google+, and YouTube - determining how their online presence will support their business objectives. Apogee helps organizations overcome this hurdle by providing “social media for business” group trainings and individual coaching.

Join Us on a “New Opportunities” JourneyIf your activities on social media, as an individual or as a company, have not yet opened new doors, Apogee invites you on a journey. Together, we’ll chart a new course and follow a path that includes meaningful analysis, focused objectives and concrete action steps.

Our journey will address questions that you probably have and that definitely must be answered before developing and implementing a social media strategy.

Where do we get started?Before we can map out a new course, we need to clearly mark your starting point. The first leg of our journey will include gathering information on company objectives and making an assessment of your current social media activities. The more we understand about where you are and where you want to go, the better your new social media map will be.

How can social media support our business objectives?After processing some initial information, Apogee will draw up a plan with your clearly-defined starting point, a goals-focused endpoint and the course on which we will guide you to move from “start” to “finish.” During this leg of the journey, we’ll identify key stakeholders and supporting staff who, with some training, will take charge of the content that your company will share on the social web.

What should we do to improve our social media presence? Our journey will culminate with an instructional phase. We offer dynamic, step-by-step training on how to create complete profiles, expand network reach, follow trends and best practices, engage in conversations and maintain a strategic, long-term presence. As you gain a better understanding of how to use the various social channels, you’ll see how each of them can open new doors.

After our training, you will understand what you need to do to manage an effective and efficient presence on social media. Keep in mind, however, that the web is a constantly changing place. New trends emerge. New channels become popular. Should you decide to explore new grounds someday, Apogee Social Media Group will be available to answer your questions and provide more guidance.

Social Media for Business: A Closer LookCompanies with successful social media strategies accept two fundamental concepts: 1) some of the greatest wins in business start with a connection and 2) social media has revolutionized the way we connect and communicate with one another.

Let’s take a closer look at some of the reasons why companies establish and manage a presence on LinkedIn, Facebook, Twitter, Google+, and YouTube.

From start-ups to Fortune 500 companies, businesses are benefitting from the power of social media.

Howaretheyusingitandwhat dotheyhopetoachieve?

Facebook, Twitter, Google+ and YouTube

While LinkedIn is the leading social network for business, companies cannot dismiss the importance of using other social media platforms at the right time, in the right way. As a supplement to our LinkMeIn trainings, we educate organizations and individuals how to extend their social footprint by building and maintaining a professional presence on Facebook,Twitter, Google+, and YouTube.

Apogee has developed job-specific training curricula on the leading social networking site for business professionals–LinkedIn. We offer full-day, onsite training courses and one-on-one coaching sessions.

LinkMeIn for Sales Professionals teaches participants how to use LinkedIn to build credibility, identify leads and monitor competitors. The one-day, instructor-led course walks you through the steps of building a stellar profile, leveraging your network and executing a plan to increase sales.

LinkMeIn for Recruiting Professionals focuses on the ways in which LinkedIn can be used to find and attract skilled talent. We teach you, during this one-day course, how to locate and engage with highly-qualified individuals with specific skillsets. We also show you how to position your company so that candidates come to you.

LinkMeIn for Business Professionals instructs your company’s employees how to 1) build their individual LinkedIn profiles and 2) contribute to your LinkedIn Company Page to project a consistent and compelling image. At the end of this one-day course, participants have the knowledge and confidence they need to use LinkedIn like a pro.

LinkMeIn for Executives is a one-on-one coaching option for individuals. We show you how to enhance your professional brand, position yourself as an industry expert and/or promote personal causes or charities.

Connect with CustomersPeople buy from people they know and like. In today’s digital age, companies can find new customers down the street or around the world. They can reach customers – old and new – by being present on social media and taking part in social network conversations.

Discover TalentMore and more companies are abandoning job boards and connecting directly with prospective candidates via social networks.

Without a doubt, the social web has dramatically changed how companies are discovering qualified candidates and how applicants are finding new employers.

Strengthen Your BrandCompanies understand that, whether they like it or not, people are talking online about their brands. Smart companies are the ones who are listening to the conversations, responding to inquiries and speaking up with the messaging they have to share.

Recognizingthevariousbusinessgoalsthatsocialmediasupports,

8105 Fayetteville Road, Suite 121-143 Raleigh, NC - North Carolina 27601

www.apogeesocialmediagroup.com 919.450.5464

Recommendations

“Apogee came into our [sales] team and made sense of [emerging social] platforms and gave us practical

uses for increasing our organizational brand, networking with partners and customers and

how to spot trends in the market.”

- Bill Harvey, Senior Director, Americas Virtual Sales, Cisco

“Whether you are interested in leveraging LinkedIn for recruiting new talent or enhancing

your business development efforts, William can flatten your learning curve to make you

more successful - faster.”

- Amanda Mancuso, Chief of Staff, SCYNEXIS, Inc.

The professional connections and introductions that [Apogee] developed for us have facilitated several

new business relationships, new career opportunities and interest in our organization.”

Catherine Walsh, Director of Human Resources,

Synthon Pharmaceuticals, Inc.

“William showed me how to conduct advanced searches [on LinkedIn] to find the right candidates for my clients.

I immediately saw how amazing [LinkedIn] is to my business and decided to drop the Dice, Monster and

Career Builder job postings that cost an extraordinary amount to use. It’s now all about my personal

relationships I have with my clients and candidates to find who I need to partner with.”

- Nancy McCoon, Executive Recruiter

About Apogee

Apogee Social Media Group is a full-service consulting and training company dedicated to helping organizations leverage the power of social media. We develop “social media for business” solutions that target organizations’ overall goals. We have trained over 5,000 professionals across a wide range of industries how

to use social media to build and strengthen brands, connect with customers, find talent and discover new opportunities. William Blackmon is founder and chief executive officer (CEO) of Apogee Social Media Group. Since launching his business in 2009, William has been featured on WRAL-TV News, NBC-17’s “My Carolina Today,” WCHL radio’s “Art of Potential,” and many other community and social media venues.

As a recognized expert, William has had multiple speaking engagements at Duke University’s Fuqua School of Business, Meredith College School of Business MBA Program and North Carolina Central University School of Business; he regularly lectures at Wake Tech Community College.

William is an open networker and welcomes your LinkedIn invitation - but only if it contains a personalized message! He can be reached at William@ApogeeSMG.com.