2009 BDA Survey Results and2009 BDA Survey Results and2009 BDA Survey Results and 2009 BDA Survey Results and Comparison to 2008 SurveyComparison to 2008 Survey

Jon Turino, Executive DirectorJon Turino, Executive DirectorJune 2009June 2009June, 2009June, 2009

Copyright © 2009 APNBA

BDA Membership NumbersBDA Membership Numbers

Total BDA Membership Comparison•• Overall, DuesOverall, Dues‐‐Paying Paying 

Membership is Down (Due to Membership is Down (Due to th E ?)th E ?)

1000

1500

the Economy?)the Economy?)

•• 2009 Figures May Be 2009 Figures May Be 

0

500

# Members 08 # Members 09

Somewhat Understated Due Somewhat Understated Due to Survey Timingto Survey Timing

24 Respondents in 2009 vs. 20 in 2008

250

Individual BDA Membership Comparison

24 Respondents in 2009 vs. 20 in 2008

Not All BDAs Supplied Membership Information

50

100

150

200

# Members 08

# Members 09

Not All BDAs Supplied Membership Information

0

Business District Association GoalsBusiness District Association Goals

Increase MembershipBoard Issues

Events & Promotions4%

Networking4%

Staffing3%

Other3%

Business District Association GoalsBusiness District Association Goals

Not Much Shift in Terms of BDA Not Much Shift in Terms of BDA p

18%

Improve Identity14%

Advocacy7%

Board Issues6% Goals from Year to YearGoals from Year to Year

BDA Goals ‐ 2009

Improve Infrastructure

12%More Marketing

11%

More Partnerships10%

Improve Business Environment

8%

Incr Members19%Advocacy

9%

Events11%

M F I i thM F I i thImp Identity

15%

Bus Envir15%

More Focus on Improving the More Focus on Improving the Business Environment via Business Environment via More Marketing and EventsMore Marketing and Events

Infrastruct10%Marketing

13%

Partnerships8%

BDA StrengthsBDA Strengths

Di it

Other5%

Partnerships3%

Marketing2%

URA2%

Networking1%

Staff1%

BDA StrengthsBDA Strengths

General Membership Category General Membership Category Membership

22%

BoardHistory

Events7%

Diversity6% has Declined as a Strength, Most has Declined as a Strength, Most 

Likely Due to Decreased Likely Due to Decreased Membership FiguresMembership Figures

BDA Strengths ‐ 2009

Board16%

Location16%

Identity10%

History9%

Membership FiguresMembership Figures

Gen'l Members14%

E

Diversity10%

g

BoD Members20%

LocationIdentity

Events14%Events gained ground as a Events gained ground as a 

Strength, Highlighting the Strength, Highlighting the History and Diversity ofHistory and Diversity of

16%13%History13%

History and Diversity of History and Diversity of the BDAsthe BDAs

BDA WeaknessesBDA Weaknesses

Identity Issues5%

Other5%

Marketing3%

Business Environment

2%

Networking2%

BDA WeaknessesBDA Weaknesses

Membership and RecruitingMembership and RecruitingInfrastructure Issues

18%

Board Workload15%

Recruiting7%

Geography6%

5% Membership and Recruiting Membership and Recruiting Remain as Significant Remain as Significant Challenges to Most BDAsChallenges to Most BDAs

Membership Ratio15%Funding/Budgets

14%Staff/Organization

8%

Infrastruct10%

Geography7%

BDA Weaknesses ‐ 2009

BoD Workload18%

Recruiting16%With Reduced Membership, With Reduced Membership, 

Staff and Organizational Help Staff and Organizational Help are Becoming More Criticalare Becoming More Critical

Ratio Memb/Bus

21%Funds/Budget

15%

Staff/Org13%

gg

Opportunities for BDAsOpportunities for BDAsStreetcar

5%

Other2%

URAs2%

Events2%

Opportunities for BDAsOpportunities for BDAs

i l h ii l h iImprove Area Identity18%

Infrastructure Advocacy16%Area Growth

16%

Partnerships10% Very Little Change in Very Little Change in 

Responses to This Question Responses to This Question from Year to Yearfrom Year to Year

Membership Growth15%

Marketing14%

I Id t

Planned Infr Imp8%

BDA Opportunities ‐ 2009

Data Base Project Validates Data Base Project Validates Impr Ident

16%

Incr Advoc12%

I M b

Econ Gr in Area17%

More Partners9%

8%

Opportunities for Increasing Opportunities for Increasing Membership through Membership through Increased MarketingIncreased Marketing Inc Memb

22%Incr Mktg16%

Increased MarketingIncreased Marketing

Threats to BDAsThreats to BDAs

Lack of FundsLack of Focus

5%Other3%

Threats to BDAsThreats to BDAs

The Economy22%

G t

Personalities7%

Crime/Graffiti7%

Lack of Funds5%

5% 3%

Membership/Member Apathy Membership/Member Apathy Grew as an Issue in 2009, As Did Grew as an Issue in 2009, As Did Funding and Organizational IssuesFunding and Organizational IssuesGovernment

18%

Board Burnout12%

Apathy11%

Identity Issues10%

Funding and Organizational IssuesFunding and Organizational Issues

Economy

Lack of $12%

Threats to BDAs ‐ 2009

M t Lik l R lt f thM t Lik l R lt f th Economy19%

Govt Acts11%

Pers/Org Issues8%

Crime/Graf8%

Most Likely a Result of the Most Likely a Result of the Current State of the Economy Current State of the Economy ––People are Trying to Survive and People are Trying to Survive and 

Bd/Off Burnout15%Memb Apathy

16%

BDA Identity11%

Have Less Time for BDA ActivitiesHave Less Time for BDA Activities

Individual BDA NeedsIndividual BDA Needs

Best Practices4%

Other4%

Speakers Bureau3%

Individual BDA NeedsIndividual BDA Needs

Education and Training Priorities Education and Training Priorities Education & Tng

24%

News& Info

Mktg/Recruiting9%

Staff Help8%

4%

Lower (Well Served)  This Year Lower (Well Served)  This Year ––Other Categories Fairly Stable Other Categories Fairly Stable ––Speakers Bureau a NonSpeakers Bureau a Non‐‐StarterStarterNews & Info

16%

Advocacy17%

Grant Funding15%

Speakers Bureau a NonSpeakers Bureau a Non StarterStarter

Ed & Tng12%

Best Prac10%

Spkrs Bur4%

Your BDA Needs ‐ 2009

More Help With Marketing andMore Help With Marketing and 12%

News & Inf15%

Advocacy17%G $

Admin Help9%

10%More Help With Marketing and More Help With Marketing and Recruiting, Plus Staff Help, Recruiting, Plus Staff Help, Desired in the Coming YearDesired in the Coming Year

17%Grant $18%Mkt/Rec Help

15%

Overall BDA NeedsOverall BDA Needs

Grant FundingBDA 

Coordination

Staff Help6%

Best Practices5%

Ideas5%

Overall BDA NeedsOverall BDA Needs

Grant Funding is Still the Largest Grant Funding is Still the Largest Grant Funding

29%

Education & Tng13%

N & I f

Advocacy11%

Mktg/Recruiting9%

Coordination9% Need Identified by BDAs as Most Need Identified by BDAs as Most 

Beneficial to the Overall BDA Beneficial to the Overall BDA CommunityCommunityNews & Info

13%

11% CommunityCommunity

Ed & Tng

BDA Coord10%

All BDA Needs ‐ 2009

Advocacy, Marketing and Advocacy, Marketing and Ed & Tng11%

News & Inf13%

Advocacy18%

Best Prac9%

Admin Help10%Recruiting and Administrative Recruiting and Administrative 

Help Show Clear Increases in Help Show Clear Increases in Terms of Needs Grant MoneyTerms of Needs Grant Money 18%

Grant $17%

Mkt/Rec Help12%

Terms of Needs.  Grant Money Terms of Needs.  Grant Money Problematical due Problematical due to Economy.to Economy.

How Did APNBA Do?How Did APNBA Do?APNBA Performance ‐ 2008 Needs

How Did APNBA Do?How Did APNBA Do?

0.67

0.98

0.770.88

0.62 0.66

Very Well

Pretty Well

0.52

0.37

0.50 Adequately

Poorly

Not At All

Not Too Bad, Not As Good As Possible!Not Too Bad, Not As Good As Possible!

The Upgraded News SourceThe Upgraded News SourceThe Upgraded News SourceThe Upgraded News Source

Brought InBrought In‐‐House in 2008House in 2008Brought InBrought In House in 2008House in 2008

Sources ExpandedSources Expanded

Readership IncreasedReadership Increased

NS Format NS Content NS Frequency

0510

0510

05

10

Series1 Series1 Series1

Business Voice RevisionsBusiness Voice RevisionsBusiness Voice RevisionsBusiness Voice Revisions

Redesigned LayoutRedesigned Layout

Expanded ContentExpanded ContentExpanded ContentExpanded Content

BV Format10

BV Content15

BV Frequency

0510

0

5

10

051015

Series1 Series1 Series1

APNBA’s New Web SiteAPNBA’s New Web SiteAPNBA s New Web SiteAPNBA s New Web Site•• Open Source (Open Source (DrupalDrupal))Development PlatformDevelopment PlatformDevelopment PlatformDevelopment Platform

•• Design and Development BroughtDesign and Development Broughtin Under Budgetin Under BudgetO i C t t Mi ti dO i C t t Mi ti d•• Organic Content Migration andOrganic Content Migration andDevelopmentDevelopment

10

Web Format

15

Web Content 15

Web Ease of Use

0

5

Series1

05

1015

051015

Series1Series1 Series1

The Data Base Validation ProjectThe Data Base Validation Project

D t B V l

The Data Base Validation ProjectThe Data Base Validation Project

d fd f

468

1012

Data Base Value 50,000+ Records from 2007 50,000+ Records from 2007 City Data Verified to Provide City Data Verified to Provide 15,000+ Prospects to BDAs15,000+ Prospects to BDAs

024

Very Valuable

Somewhat Valuable

Not Very Valuable

Useless

S i 1

pp

New Listings Being Provided New Listings Being Provided on a Quarterly Basison a Quarterly BasisSeries1 on a Quarterly Basison a Quarterly Basis

UnderUnder‐‐Utilized by Many BDAs, Very Helpful Utilized by Many BDAs, Very Helpful for Those Taking Advantage of itfor Those Taking Advantage of itfor Those Taking Advantage of it.for Those Taking Advantage of it.

June 2008 BDA ConferenceJune 2008 BDA Conference

510

Format

510

Content

510

Location

June 2008 BDA ConferenceJune 2008 BDA Conference

05

Series1

05

Series1

05

Series1

Cost •• Great Great ResponseResponse and Reviews!and Reviews!•• Far Too Few Attendees from OurFar Too Few Attendees from Our

0

5

S i 1

•• Far Too Few Attendees from Our Far Too Few Attendees from Our BDA Membership BDA Membership –– 1010 Reviews, Reviews, 1414NonNon‐‐ParticipantsParticipants

Series1 •• Much More Marketing in 2009Much More Marketing in 2009

Sponsors in 2008 = 0;   Sponsors in 2009 = 6Sponsors in 2008 = 0;   Sponsors in 2009 = 6

September 2008 Marketing WorkshopSeptember 2008 Marketing Workshop

Format

September 2008 Marketing WorkshopSeptember 2008 Marketing Workshop

Content Location

012

024

024

Series1 Series1 Series1

G t R d R i !G t R d R i !

Cost

•• Great Response and Reviews!Great Response and Reviews!•• Priced Too Low!Priced Too Low!•• Far Too Few Attendees from Our BDAFar Too Few Attendees from Our BDA

012 Membership Membership –– 66 Reviews, Reviews, 1818 NonNon‐‐

ParticipantsParticipants•• Much More Marketing in 2009Much More Marketing in 2009

Series1Much More Marketing in 2009Much More Marketing in 2009

Our 2009/2010 Marching OrdersOur 2009/2010 Marching OrdersOur 2009/2010 Marching OrdersOur 2009/2010 Marching Orders

•• More Focus On Helping BDAs with MemberMore Focus On Helping BDAs with MemberMore Focus On Helping BDAs with MemberMore Focus On Helping BDAs with MemberRecruiting and MarketingRecruiting and Marketing

•• More Focus On Providing BDAs withMore Focus On Providing BDAs withAdministrative HelpAdministrative Help

•• Increased Marketing for Education and Increased Marketing for Education and Training OpportunitiesTraining OpportunitiesTraining OpportunitiesTraining Opportunities

•• Development of Best Practices MaterialsDevelopment of Best Practices Materialspp