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Page 1: APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy

Page 2: APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy

Page 3: APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy

EURO 2016

Page 4: APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy

England vs WalesEuro 2016

2.3million

Bradley Wiggins time trial

London 2012

800k

Live video streaming record

Page 5: APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy

WIMBLEDON

Page 6: APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy

Page 7: APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy

Page 8: APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy

BBC LIVE EXPERIENCE

Page 9: APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy

Page 10: APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy

DIGITAL JOURNALISM IN RIO

Page 11: APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy

BUILDING CONNECTED TV REACH

Page 12: APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy

BROADENING OUR AUDIENCE

Page 13: APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy

SPORT HOMEPAGE

Page 14: APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy

OLYMPIC HOMEPAGE

Page 15: APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy

OLYMPIC SCHEDULE

Page 16: APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy

OFFERING AUDIENCES LIVE EVENT REMINDERS

Page 17: APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy

UPDATED APP WITH FOCUS ON PERSONALISATION

Page 18: APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy

PARTNERSHIP

Page 19: APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy

IN APP ALERTS

Page 20: APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy

PARTICIPATORY EXPERIENCES

Page 21: APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy

GOOGLE ONEBOX

Page 22: APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy

SOCIAL MEDIA: DRIVING REFERRALS AND ENGAGING YOUNGER AUDIENCES

FactualRelaxed

‘The sports newshound’

InformalUniversal

FriendlyIrreverent

‘The passionate football fan’

Knowledgeable Cheeky

Page 23: APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy

SPORT 360

Page 24: APM Conference Manchester: 'Our friends in the North': driving innovation - Christine Bellamy

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