Appllied graphicAppllied graphic

Matteo Straforini

Collages

Through only shapes and colors express the feelings generated by the aiku

The aiku

The apple is blueThe pond is redmy mind is clear

Imagin

e to

have to

create

th

e sensation of

the appereance usin

g only

ty

pography as shapes and colo

rs.

Wha t do you s ee?

GRAPHIC DESIGNERI’M NOT A

What happens when you try

abstract emotion into a concrete

product like a water packaging?

The answer is in the following

pages.

Maybe is not exactly what you

expect because there are a lot of

different possibilities to create

graphics, anyway you could guess

what kind of emotions do you feel.

I tried to be as expresssive as I

can but it’s hard to be able to for-

ward the right emotion through

only shapes colors and images.

It takes me a lot of time to think

about the best way to do it and at

the end I felt frustrated because

it’s still not enough.

I need to investigate more and

more and I let you judge my work.

My aim

I tried to create a water packaging which, trough vivid colors, fast lines and fluid smokes, generates a feelings of speed and ethereal.The last graphic takes inspiration from the stream that leaves a boat.The waves generated give a sensation of speed while the water foam it’s incon-sistent like the air, it’s ethe-real and transparent.The boat is simplified into the shape of a egg which is one of the most pure shape you can find in nature and represent the purity of the water.The colors used are inspired by the sea like the light blue but the acid green comes from the leaf of the tree that can lives only with water because water is the mother of the earth.

When you are under water you are in another dimension

FRONT

BACK

THE DARK LIMITED EDITION

HOW TO MAKE

POSTER

WHAT’S GOING ON???!?!

CRAZY RUNNING SHOES!! ! ! !

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