© 2014 IBM Corporation

The world is moving so fast these days

that the man who says it can't be done

is generally interrupted by someone doing it.

Elbert Hubbard

Are you ready for the future?

Cloud

Computing

API

Economy

Mobile

Why APIs? Why do they matter?

and growth is accelerating dramatically

APIs represent a new, fast-growing channel opportunity

Business models are evolving stores (800) ###s web sites web APIs

By End of 2014, 75% of the Fortune 1000 will offer public Web APIs

By 2016, 50% of B2B collaboration will take place through Web APIs

Sources: Gartner, Predicts 2012: Application Development, 4Q, 2011; Gartner, Govern Your Services and Manage Your APIs with Application Services Governance, 4Q 2012; Gartner, Open for Business: Learn to Profit by Open Data, 1Q 2012

APIs represent a new, fast-growing channel opportunity

Business models are evolving

APIs are a path to new business opportunities

Branch Toll-free Website Web APIs

Examples across Industries • Quote interest rate and Loan application • Checking room availability and reservation • Looking up an item at a store location and purchase

9

10

11

Drives Adoptions of APIs

Typically low valued assets

Drive brand loyalty

Enter new channels

For Free

Facebook Login API provides free authentication for any Web / mobile app

Example:

Developer Pays

Business Asset must be of high value to the Developer

For example, marketing analytics, news,

Capabilities such as credit checks

Amazon EC2 Web Services – APIs charge per usage to launch and manage virtual servers.

Example:

Developer Gets Paid

Provides incentive for developer to leverage web API

Ad placements

Percentage of revenue sold product or services

Google AdSense APIs pay developers who include advertising content into apps

Example:

Indirect

Use of API achieves same goal that drives business model.

Increase awareness of specific content, or offerings

eBay Trading APIs offer developers access to trading services extending the reach of listings and transactions

Example:

The Business of APIs – Who pays?

What is IBM API Management?

Where does API Management fit?

© 2013 IBM Corporation

Introducing IBM API Management 2.0

1 Create, assemble,

and define an API 2

3 4

Secure and

scale the API

Socialize by sharing

with developers

Manage and

analyze growth

A complete API management solution

secure

© 2013 IBM Corporation

IBM API Management

Secure, control,

and optimize

Create

(assemble) Create, manage,

and socialize

Leveraging existing IBM DataPower and CastIron investments

secure

Gateway Engine Node

• Physical or VE

Assembly Engine Node

•Physical or HVE

Management Node

Analytics Node

Will

Environment

Operations lead

Easily manage your APIs design, secure, control, publish, monitor & manage

Explore API documentation

Provision application keys

Self-service experience

Developer Portal API Manager Management Console

Define and manage APIs

Explore API usage with

analytics

Manage API user communities

Provision system resources

Monitor runtime health

Scale the environment

API Gateway (IBM DataPower)

Enforce runtime policies to control API traffic

18

Securely expose business services to internal and

external developer communities

API Developer

• How do I assemble APIs?

• How do I manage security?

• Will the infrastructure scale?

• How do I measure performance?

App Developer

• Where do I access APIs?

• How do I understand the

APIs?

• How do I measure

success?

API Product Manager

• How can I rapidly release & update my APIs?

• How do I publicize my API?

• How do I measure success?

Operations Lead

•How do I manage all the API

Environments that are being

requested?

•How can I scale each

environment?

•How can I easily find and fix

issues?

API Success Requires Addressing Needs of

Multiple Stakeholders

© 2013 IBM Corporation

Andre

App

Developer

Business Challenge Difficult for internal partners and developers to discover &

access key financial services Lacked a standard ecosystem to manage internal partners

including global credit card companies and merchants No visibility on Service consumption or ability to

chargeback for LoB use of Services

Example Apps

Solution IBM API Management & DataPower

Leading Global Commercial Bank provides easy & secure access to key financial services

Business Value Offers 3rd party merchants secure standards-based access

to key business services as APIs, with a self-service experience

Provides a private ecosystem for partners and a central repository with usage analytics

API platform and hackathons help drive innovation for Mobile application development

$

Hackathons, Developer Challenges

• 48 hours, 25 developers, over 400,000 API calls

• Impressive 13 pieces of Intellectual Property for ASDA

• Winning Ideas

• “George Go!” - search application using multiple descriptors

• “Clothing Shaker” - create your outfit by shaking your device

• “Virtual Fitting Room” - use of Xbox Kinect and APIs

• IBM API Management on Cloud provided Developer Portal & secure access to APIs

• Looking to transform the Digital Banking landscape:

• Innovative mobile solutions & IoT/ Wearables

• 40,000 API calls from more than 100 different groups

• Prototype APIs allowing Developers to interact with fake accounts

• Account Details (APR/Interest Rate, Available Credit, Payment Due Date, etc)

• Customer Information (Name, Addresses, Phone Numbers, Email Addresses)

• Payment Details (Scheduled payments, payment history, etc)

• IBM API Management on Cloud provided Developer Portal & secure access to APIs

Pitney Bowes, a global leader in software innovations, and mailing and shipping solutions, powers billions of transactions in modern commerce

“Pitney Bowes location-based services on IBM BlueMix will allow innovators and developers to seamlessly extend their products and services to the cloud and mobile devices.” -Roger Pilc, Chief Innovation Officer, Pitney Bowes ..

Pitney Bowes Developer Portal

Pitney Bowes Developer Portal

© 2014 IBM Corporation

Focus on Operational Costs

Consolidation and

modernization

Operations Automation

Risk and compliance

Management

Manual policy to analytics

driven optimization

Systems of Record

Systems of Engagement

Focus on Speed and Agility

Assemble solutions from

verified components and

services

Fast deployment and

redeployment

Agile to DevOps model

User first delivery model

Organizations must embrace new business models and disruptive

technologies to be competitive, meet business needs, and innovate

System z can acts as:

Private Cloud

Public Cloud

Provider for services

from Systems of Record

affinity to Public Clouds

affinity to Private Clouds

• Transactional

• Analytics

• Structured Data

• Audit & Regulatory

Compliance

• Unstructured Data

• Internet of Things

• Mobile

• Social

CRM HR

ERP

DB

© 2014 IBM Corporation

Focus on Operational Costs

Consolidation and

modernization

Operations Automation

Risk and compliance

Management

Manual policy to analytics

driven optimization

Systems of Record

Systems of Engagement

Focus on Speed and Agility

Assemble solutions from verified

components and services

Fast deployment and

redeployment

Agile to DevOps model

User first delivery model

Organizations must embrace new business models and disruptive

technologies to be competitive, meet business needs, and innovate

System z can acts as:

Private Cloud

Public Cloud

Provider for services

from Systems of Record

affinity to Public Clouds

affinity to Private Clouds

• Transactional

• Analytics

• Structured Data

• Audit & Regulatory

Compliance

• Unstructured Data

• Internet of Things

• Mobile

• Social

CRM HR

ERP

DB

System of

Record

z/OS

System of

Engagement

zLinux

System of Insight

IBM DB2 Analytics Accelerator

Today’s z Systems does it all !

© 2014 IBM Corporation

Mobile Cloud Enterprise Solution

© 2014 IBM Corporation

Web Services or REST based

services

On-Premise API Management

Mobile

Applications

Cloud-based

Services

Enterprise API’s Mobile/Cloud App Enablement

IBM DataPower Gateway

IBM API Management

Systems of Engagement Systems of Record

Web

Applications

API Management for System z - Architecture Overview

System Z

z/OS Connect

JSON

WAS Liberty

Security & Integration API Gateway

IBM DataPower Appliance

On Premise API Management

CICS

API

Invocation

Create, Publish, Manage

& Socialize APIs

(IBM API Management)

Discovery services

Web

Services

REST Services

Discovery and invocation of System z based Services

WOLA based services

Web

Services

IMS

SO

AP

G

ate

wa

y

CICS

E

n

t

e

r

p

r

i

s

e

S

e

r

v

i

c

e

s

zServices API

Discovery of z Services for API Development 1. Get a list of deployed services (Service Identification) - Filter based on technical and business service attributes

2. Get schema for a specific service (API Definition) 3. Get additional deployment details for a service (API

Assembly) - e.g., security protocol support, invocation uri

Service Development Tool and Enablement Runtimes

Web Services CICS and IMS provides separate tools and

runtimes; TPF provides runtime libraries

REST/JSON CICS and IMS use common z/OS Connect runtime

© 2014 IBM Corporation

Serving mobile data directly from z13 is 40% less expensive

than exporting data to a System of Engagement

CICS

IMS

WebSphere AS

DB2

An

aly

tics

Mobile apps can run either on-

prem (using Linux on System

z) or in the cloud (via BlueMix)

z/OS

Connect MobileFirst

Platform

(cloud)

Analytics run on

SoR system for

optimal

performance and

security

MobileFirst Solution: Advise & Grow - DEMO

© 2013 IBM Corporation

Banking

Need to create, test, and evolve new services and better adapt to the needs of the users.

Need to deliver multiple focus apps on many different devices.

APIs exposed

Customer API

Account API

Transaction API

Branch / ATM Location API

Apps Composed

Financial Overview

Financial Timelines

Mapping Financial Relationships

Added Value Services: Loyalty, Couponing, Targeted Marketing

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APIs are emerging across industries

© 2013 IBM Corporation

Insurance

Need to leverage partnerships to deliver joint solutions, and decentralize business value

chain

Need greater agility to explore new revenue channels

APIs exposed

Policy API

Customer API

Account API

Apps Composed

Claims Filing & Processing

Comparative Quotes / Multiple Insurers

Policy Sales and Renewals

39

APIs are emerging across industries

© 2013 IBM Corporation 40

APIs are emerging across industries

Retail

Shifts in buying patterns and customers

Need to reach customers on mobile devices

Need presence in every channel

APIs exposed

Products API

Store Locator API

Deals / Discounts API

Product Reviews API

Apps Composed

Pricing searches / aggregators

Daily deals / finders

Geo-location / nearby location and gift finders